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Yankee Group Names Synygy as a ''Thought Leader'' in Workforce Lifecycle Management; Report Predicts Software-as-a-Service as the Choice for 60 Percent of the Deals in 2005.


CONSHOHOCKEN Conshohocken (kŏn'shəhŏk`ən), industrial borough (1990 pop. 8,064), Montgomery co., SE Pa., on the Schuylkill River; inc. 1850. Food, fabricated metals, and electronic products are produced. , Pa. -- Global market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 The Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field.  yesterday released a report on the Workforce Lifecycle Management (WLM WLM Windows Live Messenger
WLM Waltham, Massachusetts (Airport Code)
WLM We Love Music
WLM Workload Manager
WLM Wiring List (TMINS)
WLM Weyrling Master (Dragonriders of Pern) 
) market, which identifies Synygy as one of the "thought leaders." The report indicates that Synygy is well-positioned for market share gain and rapid adoption of its solution.

The Yankee Group predicts that the WLM market will reach $2.2 billion by 2008, growing at a compounded annual growth rate of 17 percent over the next four years. Synygy's core business consists of Enterprise Incentive Management (EIM EIM Enterprise Incentive Management
EIM Enterprise Information Management
EIM Enterprise Identity Mapping (IBM)
EIM Enterprise Instant Messaging
EIM Employee Internet Management
EIM European Institute for the Media
) solutions, as well as solutions for aligning a·lign  
v. a·ligned, a·lign·ing, a·ligns

v.tr.
1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb.
, measuring, rewarding, reporting, and analyzing employee performance.

"Aligning, measuring and maximizing the performance of the global workforce is rapidly becoming top of mind for enterprises. Yankee Group's recent studies suggest organizations that excel in better developing their workforce tend to see higher performers and are more likely to dominate their respective markets," wrote Jason Corsello, senior analyst at The Yankee Group.

"Enterprises should view WLM from an integrated approach and understand how individual objectives will align align (līn),
v to move the teeth into their proper positions to conform to the line of occlusion.
 with corporate goals," Corsello continued. "The convergence of modular functionality throughout the WLM suite, incorporating talent management, performance management, incentive management and learning management, is critical to the ongoing success of workforce initiatives."

Growth of Software-as-a-Service in WLM

The Yankee Group report also cites that the WLM market is leading the adoption curve of the hosted, software-as-a-service (SaaS) delivery model. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the report, a dramatic shift is occurring towards rapid adoption of hosted solutions encouraged by fixed-fee cost reduction models. In addition, on-demand solutions offer increased agility and the ability to seamlessly roll out functionality upgrades more quickly and frequently. Additionally, time-to-value is dramatically accelerated and minimizes long deployment cycles. The Yankee Group estimates increased growth in on-demand solutions, with 3 out of every 5 deals in 2005 focused towards off-premise solutions with a majority of the on-demand deals occurring in talent and performance management.

"We are pleased to have The Yankee Group recognize the value that our customers have been seeing in deploying Synygy solutions on a hosted software-as-a-service basis," said Mark A. Stiffler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Synygy. "Our flexible deployment options, pay-as-you-go subscription pricing, rapid, fixed-fee implementations, and money back guarantee of success have resonated with the marketplace."

About Synygy

Synygy is the largest provider of Enterprise Incentive Management (EIM) solutions and a leading supplier of innovative, web-native software and services that enable organizations to align, measure, reward, report, and analyze employee performance. Synygy uniquely offers flexible deployment options that include installed software, Synygy-hosted software-as-a-service, and managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  where Synygy administers the entire incentive compensation process for clients--so they never have to think about software. With rapid, fixed-fee implementations, pay-as-you-go subscriptions, and a money-back guarantee, Synygy eliminates risks and ensures success. Synygy is based in suburban Philadelphia, has extensive operations in Europe and Asia, and has achieved 14 consecutive years of profitable revenue growth. www.synygy.com

Synygy is a registered trademark and "Performance Defined. Results Delivered." is a trademark of Synygy, Inc. All other trademarks are trademarks or registered trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 8, 2005
Words:509
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