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Yamaha Expands Ring Melody Distribution Service in Taiwan.


Business Editors/High Tech Writers

HAMAMATSU CITY, Shizuoka--(BUSINESS WIRE)--Aug. 24, 2001

Super 'Melo-Ring' Service Offering Richer Melodies to Debut in

September

Yamaha Corporation “Yamaha” redirects here. For other uses, see Yamaha (disambiguation).

The Yamaha Corporation (ヤマハ株式会社
 today announced that cellular phone users in Taiwan serviced by Taiwan Cellular Corporation (TCC TCC The Car Connection (web site)
TCC Tidewater Community College
TCC Tallahassee Community College
TCC Temporary Continuation of Coverage
TCC Tucson Convention Center (Tucson, AZ, USA) 
) will soon be able to download and enjoy richer, more complex melodies for their handset ringers.

Yamaha, the world's largest manufacturer of musical instruments will begin offering its Super `Melo-Ring' Service to TCC subscribers from mid-September. The launch represents the first time that polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently.  ring melodies have been distributed by a Japanese company anywhere outside of Japan.

For as little as NT$60 (aboutUS$1.8) per month users will be able to select four-note polyphony polyphony (pəlĭf`ənē), music whose texture is formed by the interweaving of several melodic lines. The lines are independent but sound together harmonically.  ring melodies for some 500 popular Chinese, Japanese and Western songs to lend panache to their handset ringers.

Taipei-based TCC, Taiwan's top cellular telephone carrier, announced the launch of the new service at the Taipei International Telecommunications & Networking Show that runs from August 24 to 27.

The introduction of Super 'Melo-Ring' in Taiwan follows the November 2000 agreement between Yamaha and TCC to provide single-tone ring melodies to Taiwanese subscribers who possess cellular handsets that support ring melody distribution.

"In Japan, our ring melody distribution service now serves 2.5 million subscribers and provides a selection of 5,600 ring melodies," notes Yamaha Corporation president, Shuji Itoh. "Through our deepening relationship with TCC, we are moving to expand our ring-melody distribution business in Asia while looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 opportunities in European and American markets as well," he added.

Commented Joseph Fan, president of TCC: "We're delighted that through this agreement with Yamaha we will be able to offer our subscribers more ways to personalize their handy phones. TCC will integrate IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. , SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 and GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  to provide different kinds of value-added services. For our subscribers' favorite ring melody download services, we are happy that our cooperation with Yamaha will allow our users to enjoy exciting handset ring tones with much better quality polyphonic music Noun 1. polyphonic music - music arranged in parts for several voices or instruments
concerted music, polyphony

music - an artistic form of auditory communication incorporating instrumental or vocal tones in a structured and continuous manner
."

Background

Cellular telephone use is widespread in Taiwan, with some 18.5 million of the island's 23 million population using cell phones. TCC's 6.4 million subscribers give the company 35% of the market and the largest market share.

In the Taiwanese market, which Yamaha pioneered when it began supplying ring melodies last November, the number of subscribers topped 100,000 in the service's first eight months to July. Yamaha's ring-melody distribution site has already grown to be Taiwan's largest and is the only site offering Chinese, Western, and Japanese melodies. The single-tone and polyphonic ring melodies of local Chinese songs are produced locally and supplied through Yamaha KHS KHS Kentucky Historical Society
KHS Kennett High School (Kennett Square, Pennsylvania)
KHS Kingston High School (Kingston, New York)
KHS Kempner High School
KHS Kickapoo High School
 Music Co., Ltd., a Taiwanese joint venture established with investment from Yamaha.

The polyphonic ring melodies to be distributed in the new service are based on Yamaha's originally developed SMAF SMAF

specific macrophage arming factor.
(i) technology that is also used in Japan. Melodies are capable of being played using Yamaha's four-note polyphony sound chip YMU YMU Y-Net Management Unit
YMU Young Mum's Unit
757B.

About the service

Name: Yamaha Super `Melo-Ring'

Description: Ring melody service for TCC cellular phone users

(four-tone polyphony ring melody service)

Launch date: Mid-September 2001

End-user fee: NT$60 (aboutUS$1.8) per month for downloading up to

five melodies

Initial melody selection: 500

Initial year subscriber target: 200,000

Initial year sales target: (Y)150 million (about US$1.25Million)

Some Super `Melo-Ring' harmonic melodies


Language             Title                         Artist

-------------------------------------------------------------------
-------------------------------------------------------------------
Chinese              Cappuccino                    Elva Hsiao
-------------------------------------------------------------------
-------------------------------------------------------------------
Chinese              One and Only                  Sammi Cheng
-------------------------------------------------------------------
-------------------------------------------------------------------
Western              Can't Fight the Moonlight     Leanne Rimes
-------------------------------------------------------------------
-------------------------------------------------------------------
Western              Doesn't Really Matter         Janet Jackson
-------------------------------------------------------------------
-------------------------------------------------------------------
Japanese             Say Yes                       Chage & Aska
-------------------------------------------------------------------
-------------------------------------------------------------------
Japanese             First Love                    Hikaru Utada
-------------------------------------------------------------------


The Companies

Profile of Yamaha Corporation

Name: Yamaha Corporation

Headquarters: 10-1 Nakazawa-cho, Hamamatsu, Shizuoka

URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.yamaha.co.jp/english/

Established: October, 1897

President: Shuji Ito

Profile of Taiwan Cellular Corporation (TCC)

Name: Taiwan Cellular Corporation

Offices: 18F, No.169, Sec.4, Jen-Ai Rd., Taipei

URL: http://www.twngsm.com.tw/

Established: February 25, 1997

Chairman: Jack T. Sun

President: Joseph Fan

Turnover: NT$ 45.2 Billion

Subscribers: 6.4million

(i) SMAF (Synthetic music Mobile Application Format This is a music data format specified by Yamaha for portable electronic devices, such as cell phones and PDAs. The file extension for SMAF is .MMF and is common as ringtones for mobile phones with one of five sound chips. ) is a data format proposed by Yamaha that allows production and distribution of contents combining sound and images. The format is currently being used on J-Phone's `J-Sky' and KDDI Group's `EZ-Web' Internet connection services, where it is highly evaluated for its functionality and expandability.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 24, 2001
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