Yale Shmale.ANY RECRUITMENT CAMPAIGN that generates 200,000 website hits in its first week can legitimately be dubbed successful. Lakehead University Lakehead University, at Thunder Bay, Ont., Canada; founded 1946 as Lakehead Technical Institute. It achieved university status in 1965. Lakehead has faculties of arts and science, business, education, engineering, forestry, library and information studies, nursing, in Thunder Bay Thunder Bay, city (1991 pop. 113,946), SW Ont., Canada, on Thunder Bay inlet of Lake Superior. The city was created in 1970 by the amalgamation of the twin cities of Fort William and Port Arthur and two adjoining townships. , Ontario, Canada, got that many hits with its "Yale Shmale" campaign, which features that slogan and a picture of President George W. Bush, a 1968 Yale alumni. Visitors to the site, www.yaleshmale.com, are advised "The smart choice is a university that's right for you." About 90,000 visitors have clicked through to the university's website, "which is pretty damn good," says Director of Communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. Eleanor S. Abaya. "We've been inundated in·un·date tr.v. in·un·dat·ed, in·un·dat·ing, in·un·dates 1. To cover with water, especially floodwaters. 2. with e-mails, phone calls, and letters" from around the world, she says. People either love the ads or hate them; there is no middle ground. "We've achieved our awareness goals in spades." Abaya laughed at the idea Lakehead was trying to compare itself to Yale; still, they don't intend to expand the campaign to include other Ivy League schools.--A.M. |
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