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Yahooligans! Launches Monthly Book Club with Celebrity Book Recommendations for Children.


Business Editors/Education Writers/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--April 14, 2003

Jamie Lee Curtis Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , Tony Hawk
This article is about the American skateboarder. For the British comedian and author, see Tony Hawks. For the New Zealand basketball player, see Tony Hawke.
Anthony Frank Hawk (born May 12 1968), known as Tony Hawk
, Michelle Kwan Michelle Wing Kwan (關穎珊) (born 7 July 1980) is an American figure skater and media celebrity who has won nine U.S. championships, five world championships, and two Olympic medals. , Picabo Street Picabo Street (born April 3, 1971, in Triumph, Idaho) is an American skier, now retired and living in Park City, Utah. She was raised on a small farm in Triumph, several miles southeast of Sun Valley, Idaho, where she learned to ski and race. ,

Lance Bass James Lance Bass[1][2] (born May 4 1979), known as Lance Bass (IPA pronunciation: [ˈbæs]),[3]  Among Celebrities Inspiring Kids to Read

Is there reading after Harry Potter? Tony Hawk is the first of 12 celebrities to help Yahooligans! answer 'yes' in the new Yahooligans! Book Club, launching today. Yahooligans!, Yahoo!'s (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) award-winning Web guide for kids, is featuring a monthly celebrity book recommendation, located at http://www.yahooligans.com/bookclub/. The program kicks off with Tony Hawk's selection, the modern classic "The Stinky Cheese Man and Other Fairly Odd Tales" by Jon Scieszka Jon Scieszka (SHEH-ska) (born September 8, 1954 in Flint, Michigan, U.S.) is an American author of children's literature, best known for his collaborations with illustrator Lane Smith. .

Many of the books children read are recommendations from teachers, parents and their peers. Recognizing that celebrities have a powerful appeal and influence with children, Yahooligans! is working with celebrities such as Jamie Lee Curtis, Michelle Kwan, Picabo Street, Lance Bass and Tony Hawk, to reach children and motivate them to read.

Pro skateboarder and avid reader, Tony Hawk found his selection an easy choice: "This book is a fresh, witty take on traditional fairy tales This is a list of fairy tales, the dates of their earliest known printed version, the author and, if known, the collection of tales in which it was published. It should be noted, however, that not all stories listed below would be categorized as fairy tales by a strict definition . It also bends the rules of storytelling, capturing the attention of readers and opening them up to an entirely new world of books."

"Reading is one of the fundamental skills in life, opening up new avenues of education and entertainment," said Jason Hovey, senior producer, Yahooligans! "Yahooligans strives to make learning a fun and exciting activity for children, and the new Book Club program will encourage kids to explore the world of reading with well-known celebrities and a host of interactive features."

The Yahooligans! Book Club has an interactive feature where kids can share their desire to read by emailing the celebrity book review to their parents. Kids will also have the ability to post their own review of the celebrity's recommended book.

The all-new 2004 Toyota Sienna Not to be confused with Toyota Sienta.

The Toyota Sienna is a minivan built in the United States for the North American market, and shares its platform and engine with the Toyota Camry.
 minivan is sponsoring the first three months of the Yahooligans! Book Club as part of a launch campaign focused on family and the family experience.

"The Yahooligans! Book Club complements the Sienna sienna: see ocher.  launch campaign in helping to communicate with parents through children," said Deborah Meyer, Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  Manager, Toyota Motor Sales, U.S.A., Inc.

As the title sponsor of the Yahooligans! Book Club, the Toyota Sienna will have exclusive presence throughout the Book Club area of Yahooligans!. Additionally, Toyota Sienna advertisements will be featured on the home page mantle of Yahoo! and will be included in the e-mails kids send to their parents requesting books from their wish list.

About Yahooligans!

Yahooligans! is one of the most used sites in K-8 classrooms and a leading online resource for kids, parents and teachers offering a safe, educational and entertaining experience online. Launched in 1996, Yahooligans! represents Yahoo!'s commitment to providing safe, age-appropriate content and Internet services for children. Yahooligans! gives kids direct access to a variety of comprehensive and easy-to-use information and services, including online entertainment and news, a safe games environment and a directory that can serve as a personal tutor. Yahooligans! is part of the globally branded Yahoo! network that reaches millions of unique visitors each month.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 2003
Words:597
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