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Yahoo scoring big with page views on World Cup site.


YAHOO Inc. is producing and marketing the official Web site for the FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
 World Cup in Germany. It also produced the Web site for the 2002 World Cup, held in Japan and South Korea. That year, the site registered more than 2 billion page views, and Yahoo hopes to top that number this year. Santa Monica-based Yahoo Sports is in charge of the Web site, which boasts free video highlights and editorial content in nine languages. About 50 sports journalists from 20 countries are contributing play-by-play coverage, features and interviews. It offers a mobile version of the site with free SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 text-message alerts delivered to users' cell phones. Yahoo is even tapping its successful fantasy sports leagues to offer fantasy soccer for the cup, though it's unclear if "the other fantasy football Fantasy football can refer to:
  • Fantasy football (American)
  • Fantasy football (soccer)
  • Fantasy football (board games)
  • Fantasy Football League
  • Fantasy Football (Australian Rules)
" will catch hold. Terms of the agreement were not disclosed back in 2001, when FIFA and Yahoo inked the five-year deal. Official co-sponsors of the site include Anheuser-Busch Co., MasterCard Inc., Coca-Cola Co., MeDonalds Corp., Royal Philips Electronics NV Philips Electronics NV
 in full Royal Philips Electronics NV Dutch Koninklijke Philips Electronics NV

Major Dutch manufacturer of consumer electronics, household appliances, lightbulbs, and imaging equipment.
, and Adidas AG.

Hire Education

Social networking Web site See social networking Web sites and social networking site.  and pop culture phenomenon MySpace.com now promises to help you find a date and a job. The News Corp.-owned social site just partnered with Simply Hired Inc., an online job search engine boasting 5 million listings. MySpace Jobs, as the service will be called, will help the sites' more than 52 million young users find work. (The positions will presumably pre·sum·a·ble  
adj.
That can be presumed or taken for granted; reasonable as a supposition: presumable causes of the disaster.
 be desk jobs that will allow them plenty of time to surf the Web and update their MySpace profiles.)

The partnership is the latest in a string of synergies promised when News Corp. acquired the hipster social site last year for $580 million. Fox Interactive Media, the division that handles MySpace, invested $13.5 million in Mountain-view-based Simply Hired in April, and says it plans to bring the job-search function to several of its online properties.

Among other synergies between Fox and MySpace is a recent promotional campaign to sell downloadable episodes of the hit series "24" to MySpace users through a sponsorship deal with Burger King.

Class Act

One way to end a lawsuit is to buy the company you're suing. L.A.-based Reunion.com Inc., a social networking site A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post.  based on school reunion opportunities, has acquired My Address Book LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, ending a patent infringement patent infringement n. the manufacture and/or use of an invention or improvement for which someone else owns a patent issued by the government, without obtaining permission of the owner of the patent by contract, license or waiver.  lawsuit Reunion.com had filed against the company. Richard Rosenblatt, the former chief executive of Intermix in·ter·mix  
tr. & intr.v. in·ter·mixed, in·ter·mix·ing, in·ter·mix·es
To mix or become mixed together.



[Back-formation from obsolete intermixt, from Latin
, the company behind social networking site MySpace, backs Reunion.com. Since News Corp. acquired Intermix last year, Rosenblatt has assumed a consulting role with the company, so he has some time and money on his hands.

Reunion.com has been suing companies such as MyAddressbook.com and Plaxo, another contacts-based online program, claiming they have infringed on one of Reunion's patents. The lawsuits center on an automatic updating feature that keeps track of friends and acquaintances as they move. Terms of the My Address Book acquisition were not disclosed. Plaxo said last month that it intends to defend itself against the lawsuit.

Revving Up

Santa Monica-based Zag Inc., owner of Autoland and other online car-buying sites, has acquired Automotive Invitational Services, the company that serves a dozen American Automobile Association American Automobile Association (AAA), federation of American automobile clubs, est. 1902. AAA provides a number of benefits to its members, including emergency road service; national and international travel assistance, e.g.  clubs. These types of collectives of customers, or "affinity groups" that all belong to a club or institution, are Zag's bread-and-butter. Zag acquired Autoland, which serves more than 300 West Coast credit unions, in November.

The AIS deal, the terms of which were not disclosed, gives Zag another 6 million members--read potential customers--for its online car buying services. About 85 percent of people who bought a new car last year did research online, according to Scott Painter, Zag's chief executive.

Zag's online auto-purchasing program also serves as a lead-generating service for dealers; customers interested in buying a car will use the site, then comparison shop to select their car and the price.

Staff reporter Hilary Potkewitz can be reached at hpotkewitz@labusinessjournal.com or at (323) 549-5225, ext. 226.
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Title Annotation:MySpace.com in partnership with Simply Hired Inc.; Zag Inc. acquires Automotive Invitational Services
Comment:Yahoo scoring big with page views on World Cup site.(MySpace.com in partnership with Simply Hired Inc.)( Zag Inc. acquires Automotive Invitational Services)
Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Jun 19, 2006
Words:664
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