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Yahoo! en espanol and Fox Pan American Sports Join Forces to Create the Premier Online Spanish-language Sports Destination.


Business & Entertainment Editors

CORAL GABLES Coral Gables, city (1990 pop. 40,091), Miami-Dade co., SE Fla., SW of Miami; inc. 1925. Founded at the height of the Florida land boom, Coral Gables is a noted planned city, with tree-lined boulevards and Mediterranean-style buildings. , Fla. & LOS ANGELES--(BUSINESS WIRE)--May 3, 2004

Yahoo! Sports Yahoo! Sports was launched on December 8, 1997.[1] Previously certain elements of Yahoo! Sports were named Yahoo! Scoreboard before the launch of Yahoo! Sports. Yahoo! Sports is fed a majority its information from STATS.  to Stream Fox Sports en Espanol's Coverage of Copa

Toyota Libertadores and Copa Sudamericana; Yahoo! Argentina and

Yahoo! Mexico to host co-branded site with Fox Sports Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  

Yahoo! en espanol (http://yahooenespanol.com), a leading Spanish-language Internet, communications, commerce and media service, and Fox Pan American Sports LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (FPAS FPAS Fully Polynomial Approximation Scheme (scheduling workloads)
FPAS Foreign Patent Access System
FPAS Flight Performance Advisory System
FPAS Foreign Purchase Acknowledgement Statements
FPAS Fracture-Patient Assessment Score
), one of the world's largest Spanish-language sports television companies, today launched a co-branded Spanish-language sports site for FPAS' U.S Hispanic network Fox Sports en Espanol (http://fse.yahoo.com) to offer comprehensive sports coverage to users in the U.S. and around the world.

Yahoo! Argentina and Yahoo! Mexico will team up with FPAS' Fox Sports Latin America network (http://foxsportsla.yahoo.com) to host a co-branded site that targets the Spanish-speaking Latin American market.

The deal also taps into the Yahoo! English-language user base of soccer and sports fans through high-quality broadband streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  of the most sought-after soccer action in the Americas.

The co-branded sites will offer some of the most compelling and comprehensive Spanish-language sports content available to avid sports fans in the U.S. and throughout the Americas, including exclusive streaming video footage of marquee soccer competitions, such as the Copa Toyota Libertadores and Copa Sudamericana, that form part of the Yahoo! Sports Soccer Pass service.

"We are pleased to provide our users with a continuum of their Fox Sports' Spanish-language TV programming by offering an in-depth and interactive online and on-air experience through unique and comprehensive content," stated Jorge Consuegra, general manager, Yahoo! en espanol. "For our advertisers we offer the most compelling and comprehensive way to reach their target audience through a combined online and-air user experience."

"Our alliance with Yahoo! Spanish-language services creates a truly, pan-regional partnership between TV and Internet encompassing content, e-commerce and sponsorship sales," said David Sternberg, General Manager of Fox Sports en Espanol and Fox Sports Latin America. "We will use the power and passion of sports to leverage our clients' brands and connect with the hearts and minds of our consumers."

Features of the Co-branded site include:

-- Comprehensive Sports Coverage -- In-depth news and columns on

soccer, Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
, the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
, Formula One Racing This article focuses on a specific subtopic of Formula One.

A Formula One race takes place over an entire weekend, with two free practice sessions on Friday, a practice session and a qualifying session on Saturday, and the race on Sunday.
,

tennis, golf, rugby and much more

-- Real-time and on-demand statistics -- For the sports fanatic

who needs to be up-to-date

-- Interactivity between avid sports fans and network broadcasts

and shows

-- TV listings of upcoming Fox Sports broadcasts

-- Personalization -- offers users the ability have the results

from their favorite league displayed on their personalized

sports home page

Leveraging its position as the leading destination for U.S. Hispanics(a) and the No. 1 Internet brand globally, Yahoo! is teaming with the FPAS networks' unparalleled reach in the U.S. Hispanic and Latin American markets to offer advertisers one of the largest multimedia Spanish-language sports audiences in the world.

Yahoo! will also produce dedicated sections or "mini-sites" for Fox Sports en Espanol's and Fox Sports Latin America's premier soccer programming, as well as serving as the official site for Premios Fox Sports, the annual awards show that acknowledges the achievements of U.S. Hispanic and Latin American athletes.

About Yahoo! en espanol

Yahoo! en espanol (http://yahooenespanol.com), one of the 25 worldwide properties of Yahoo! Inc., features Spanish-language Web programming relevant to Spanish-speaking users in the U.S. and around the world. It is part of Yahoo! Inc., a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network is available in 13 languages.

About Fox Sports Pan American Sports

Fox Pan American Sports LLC is an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst; Fox Entertainment Group (NYSE NYSE

See: New York Stock Exchange
:FOX) and News Corporation's (NYSE:NWS NWS National Weather Service
NWS Naval Weapons Station
NWS New World Symphony
NWS Nuclear Weapon State
NWS Not Work Safe
NWS National Watercolor Society
NWS North Warning System
NWS Nose Wheel Steering
NWS National Waste Strategy (UK) 
) Fox Sports International Fox Sports International is an international sports programming and production entity housed within the Fox Networks Group, one of the major operating units within Fox Entertainment Group and News Corporation. ; and Liberty Media Corporation.

(a) Source: comScore Media Metrix, March 2004.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 3, 2004
Words:660
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