Yahoo! Makes Strategic Investment in Right Media.Yahoo! to Join Right Media Exchange to Offer Non-Premium Inventory to Marketers SUNNYVALE, Calif. & NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), a leading global Internet company, and Right Media Inc., creator of the Right Media Exchange, today announced that Yahoo! has made a strategic investment to acquire a twenty percent stake in Right Media. Yahoo! will also join the Right Media Exchange to offer advertisers the ability to bid on Yahoo!'s non-premium inventory through an open and transparent marketplace. "Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in the market," said Greg Coleman Greg Jerome Coleman (born September 9, 1954 in Jacksonville, Florida) is a retired American football punter who had a 12-year career in the National Football League playing for the Cleveland Browns, the Minnesota Vikings, and the Washington Redskins. , executive vice president, global media sales, Yahoo!. "Participating in Right Media's leading exchange is consistent with our strategy to extend Yahoo!'s audience to additional marketers, and to help them deliver the right ad to the right person at the right time." Every ad on the Right Media Exchange is auctioned in real-time to the highest bidder HIGHEST BIDDER, contracts. He who, at an auction, offers the greatest price for the property sold. 2. The highest bidder is entitled to have the article sold at his bid, provided there has been no unfairness on his part. , giving participants equal access to media in an open, fair market, and enabling competition to drive more value for both sides of every transaction. More than two billion impressions are traded daily on the Right Media Exchange. The Right Media Exchange is open to all advertisers, publishers and ad networks. "We're thrilled to have Yahoo! as a partner and as a participant in the Right Media Exchange," said Michael Walrath, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Right Media. "Right Media has grown through partnerships with key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. in this industry and all participants at the exchange benefit from the addition of companies like Yahoo! that share our vision of more efficiency, transparency and accountability in online advertising." Right Media raised a total of $45 million in Series B financing, led by Yahoo! and including Redpoint Ventures and other existing investors. As part of the investment, Yahoo! will designate des·ig·nate tr.v. des·ig·nat·ed, des·ig·nat·ing, des·ig·nates 1. To indicate or specify; point out. 2. To give a name or title to; characterize. 3. a member to Right Media's board of directors. About Right Media Right Media created an open media exchange to bring more efficiency, value and standardization standardization In industry, the development and application of standards that make it possible to manufacture a large volume of interchangeable parts. Standardization may focus on engineering standards, such as properties of materials, fits and tolerances, and drafting to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York. About Yahoo! Yahoo! Inc. is a leading Internet brand globally and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f around the world. Yahoo! is headquartered in Sunnyvale, Calif. Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
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