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Yahoo! Mail Leads the Industry in Protection from Online Identity Theft through E-mail.


SUNNYVALE, Calif. -- Worldwide Availability of Advanced Search Capabilities, Significant Storage Increase, and Enhanced Address Book Tools in Yahoo! Mail A free, Web-based e-mail service from Yahoo!. It includes Yahoo! Messenger, which alerts you if you have mail and also provides voice chat. See Yahoo! Messenger.  

Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), a leading global Internet company, today announced a suite of powerful enhancements to the award-winning Yahoo! Mail (http://mail.yahoo.com) service. In its commitment to provide a safe e-mail experience, Yahoo! Mail has implemented DomainKeys (TM) -- a leading technological solution that validates the true origin of e-mail messages -- to bolster protection against online identity theft through e-mail. Through a form of identity theft called "phishing Pronounced "fishing," it is a scam to steal valuable information such as credit card and social security numbers, user IDs and passwords. Also known as "brand spoofing," an official-looking e-mail is sent to potential victims pretending to be from their ISP, bank or retail establishment. ," spammers try to disguise their identity and send out forged e-mail messages in an effort to gain access to consumers' personal information. With DomainKeys in place, consumers will receive increased protection from spammers who use e-mail forgery See e-mail spoofing. , also known as "spoofing (1) Faking the sending address of a transmission in order to gain illegal entry into a secure system. See e-mail spoofing.

(2) Creating fake responses or signals in order to keep a session active and prevent timeouts.
," to steal valuable information. Yahoo! Mail is also making available today several new enhancements worldwide, including advanced search capabilities, free storage increase to 250 megabytes, and easier address book transfer and address notification tools.

With an increase in storage, consumers around the world can store their attachments, important messages, or information they want to easily access from anywhere from their Web-based accounts. All users will benefit from enhanced search capabilities with the ability to easily and quickly sort, search and retrieve the e-mail messages they store in their account as well as have immediate access to Yahoo! Search This article is about the Yahoo! Search Engine. For the corporation, see Yahoo! ; for other uses see Yahoo! (disambiguation).

The search engine
Introduction
Yahoo! Search is a web search engine, owned by Yahoo!, Inc.
 for results from the Web. The company is making it easier than ever to switch to Yahoo! Mail's award-winning service with new tools to quickly transfer address book information from another e-mail service See Internet e-mail service. , and effortlessly ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 notify contacts of the new e-mail address See Internet address.

e-mail address - electronic mail address
.

"Yahoo! Mail understands that online security is vital to consumers, and through our development and implementation of the DomainKeys authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 solution, we are actively helping to protect consumers from threats like e-mail spoofing The unauthorized use of a third-party domain name as the sender's name in an e-mail message. Most often used by spammers, spoofing the name of a popular retailer or organization entices the recipient to read the full message. See e-mail authentication, spoofing and spam.  and identity theft," said Brad Garlinghouse, vice president of Communications Products, Yahoo! Inc. "Yahoo! Mail has been delivering a reliable and valuable e-mail service for more than seven years. Our e-mail experience, coupled with our technological expertise, helps Yahoo! to continue to enhance our service and deliver a leading e-mail experience to our users around the world."

Increased Spam Protection

With the implementation of DomainKeys, Yahoo! Mail has put new safeguards in place to improve consumer protection from e-mail spoofing, a spamming See spam.

spamming - spam
 technique that is being used in an increasingly dangerous form of identity theft called "phishing." Phishing is often used by spammers to obtain consumers' personal information, such as passwords, Social Security numbers or credit card information. The technique has been coined "phishing," because spammers pose as a trustworthy company or brand in order to fish for valuable personal information.

Drawing from its technological expertise, Yahoo! developed and implemented the innovative DomainKeys technology to validate the origin of a message and is providing it royalty-free to the industry at large. Based on cryptographic technology that uses encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys.  and decryption (cryptography) decryption - Any procedure used in cryptography to convert ciphertext (encrypted data) into plaintext.  methods, DomainKeys is recognized as a leading authentication solution for protecting against the e-mail forgery and phishing issues. With DomainKeys in-place behind-the-scenes, at the system level, consumers will automatically receive increased protection from these harmful spamming techniques.

Yahoo! Mail: Continuing to Enhance

Additional enhancements announced today reflect Yahoo! Mail's continued commitment to introduce compelling and valuable features to its users worldwide. Enhanced features include:

--Increased storage & attachment size - Users of the free Yahoo! Mail service can now enjoy the flexibility of 250-megabytes of storage and a maximum attachment size limit of 10-megabytes, while premium customers maintain the 2-gigabytes of virtually unlimited storage and a new maximum 20-megabtyte attachment size limit.

--Advanced search of e-mail and the Web - In line with Yahoo!'s commitment to provide the best search experience on the Web, Yahoo! Mail now provides an even easier way to find and sort messages and attachments, conduct basic and advanced searches of e-mail, and access Yahoo! Search results. This can be done through the new prominent "Search Mail" and "Search the Web" buttons within the e-mail inbox.

--Transfer contacts - Yahoo! Mail has now made it even easier for consumers to switch from other e-mail services to award-winning Yahoo! Mail by quickly and easily transferring address book contacts. With the new import contacts feature, consumers can effortlessly import all their contact information into Yahoo! Address Book when they set up a new account. Additionally, Yahoo! Mail is the first, among the leading free e-mail See Internet e-mail service.  services, to allow people to notify all the contacts in their Yahoo! Address Book of their new address, so that people never lose touch with their friends, family and colleagues.

--Address AutoComplete - Yahoo! Address AutoComplete has been enhanced to quickly and automatically suggest contact matches from the Yahoo! Address Book as the first few letters of a recipient's name or e-mail address are typed into the To/Cc/Bcc fields while composing an e-mail message. This helps eliminates e-mail address typos and makes composing e-mails easier than ever.

About DomainKeys

Introduced by Yahoo!, DomainKeys leverages public/private key cryptography See public key cryptography.  to verify the sender of an e-mail message at the domain level. A sending system uses a private key to generate a signature and inserts the signature in the e-mail header (1) The text at the beginning of an Internet e-mail message. It is generated by the client mail program that first sends it and by all the mail servers en route to the destination. . The receiving e-mail system uses the public key, published in the Domain Name System, to verify the signature of the e-mail. Recognized as a leading authentication solution, DomainKeys provides a viable solution for increasing protection from e-mail forgery and phishing issues today. Additional information on DomainKeys can be found on Yahoo!'s Anti-Spam Resource Center at: http://antispam.yahoo.com.

About Yahoo! Mail

Launched in October 1997, Yahoo! Mail (http://mail.yahoo.com) is one of the Web's largest, most popular free e-mail providers. Yahoo! Mail helps people stay in touch at home, at work or while traveling for business or pleasure. Yahoo! Mail is fully integrated with Yahoo!'s many other popular services to make it easy to access all the Internet services people need. Yahoo! Mail has received a variety of prominent industry accolades including CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  Editor's Choice award for best Web-mail service and "Best Free E-Mail" for three consecutive years by PC World.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

DomainKeys, Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 15, 2004
Words:1093
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