Printer Friendly
The Free Library
14,505,983 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Yahoo! Launches the All-New Yahoo! Messenger; First 'Reality Advertising' IM Contest Kicks-off on June 1.


Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--May 24, 2004

Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), a leading global Internet company, today formally unveiled the newest version of its popular Yahoo!(R) Messenger (http://messenger.yahoo.com) service. The all-new Yahoo! Messenger Yahoo!'s instant messaging (IM) service, which includes text messaging, voice calling and file sharing. The IM client includes Internet radio and the regular phone calling at rates as low as one cent per minute. Starting with Version 8.  gives consumers a more personal and interactive instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  (IM) experience by offering leading Yahoo! services like LAUNCHcast Internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. , Yahoo! Games Yahoo! Games is the section of the Yahoo! website in which Yahoo! users can play games either with other users or by themselves. The games on the website are typically Java applets or quick Flash games, but there are others which require a download. , Yahoo! AddressBook, and Yahoo! Search This article is about the Yahoo! Search Engine. For the corporation, see Yahoo! ; for other uses see Yahoo! (disambiguation).

The search engine
Introduction
Yahoo! Search is a web search engine, owned by Yahoo!, Inc.
 right in the messaging window, plus expressive features including Avatars and Audibles. Consumers have flocked to this deeper integration and enhanced self-expression with more than 1.5 million people helping the company test the new service since April 26, when a preview version was made available.

"With the all-new Yahoo! Messenger we are using the power of the Yahoo! network to create an essential communications hub for our users," said Lisa Pollock Mann, senior director of messaging products. "We are thrilled with the enthusiasm we have heard thus far, with over 90% of survey respondents telling us that they would recommend the all-new Yahoo! Messenger to their friends.(1)"

The most popular features during the preview included: AddressBook, Audibles, Avatars, Display Images, and the LAUNCHcast Internet radio service; demonstrating that people were already exploring the powerful and expressive features of the new service. Consistent with users' favorite features from the preview, Yahoo! has added more to the full product:

-- Flirt and Taunt with Audibles: IM isn't just text anymore with

the introduction of expressive verbal animations. Yahoo!

Messenger is more than doubling the Audible A protected MP3 file format from the Audible.com audio download service. See Audible.com.  selection with 32

new Audibles and a new Insults category to add to the range of

expression.

-- Press a Button: Send a Photo: Share pictures with friends and

family instantaneously in·stan·ta·ne·ous  
adj.
1. Occurring or completed without perceptible delay: Relief was instantaneous.

2.
 by taking advantage of the redesigned

Yahoo Photos IMVironment(R) by clicking on a new button in the

IM window. It has never been more fun and simple to share your

photos while instant messaging.

-- Who Do You Want to Be?: People are creating Avatars with

numerous combinations of hairstyles, clothing and accessories

to express themselves while instant messaging. With the

preview service, the most popular Avatar items included city

and beach backgrounds, chandelier earrings and grey sunglasses sunglasses  A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked

Sunglasses
 

and now new ethnicities, and accessories like a bicycle and a

surfboard, are giving users even more choices.

Messenger Live -- The Debut of 'Reality Advertising'

The Yahoo! Messenger Live IM promotion adds a new twist to conventional use of online advertisements. For the first time, millions of visitors to Yahoo! will be able to watch and vote through banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used.  and a special microsite, as seven pairs of finalists compete to win the hearts and minds of voters across America. The pairs, selected from thousands of people nationwide, will have their IM conversations broadcast live, via Internet advertisements. People who have downloaded the all-new Yahoo! Messenger will be able to vote for their favorite IMers and be eligible to win a trip to Hawaii to hang out with the winning pair. Each night, the pair with the lowest number of votes will be eliminated and the last pair standing will win a week-long trip to Hawaii.

The promotion runs from June 1 to June 8, with competing pairs instant messaging from 8 - 11 pm EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
, each night (except Friday and Saturday) while America watches.

Yahoo! Messenger has unveiled the seven pairs who will be participating in the promotion. They include users from: Huntsville, AL; Berkeley, CA; Hayward, CA; Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , CA; Addison, IL; Lexington, KY; Lawrence, MA; Bowie, MD; Mount Ranier See Mount Rainier. , MD; Stillwater, OK; Austin, TX. The winners of the promotion will be announced on June 11, 2004. See it at: http://messenger.yahoo.com/live.

About Yahoo! Messenger

As one of the most popular instant messaging services on the Internet, Yahoo! Messenger makes it easier than ever for people to express themselves, interact and manage relationships with friends and family. Yahoo! Messenger has a unique and proven history of innovation in instant messaging as the first to offer Webcam (WEB CAMera) A video camera that is used to send periodic images or continuous frames to a Web site for display. Webcam software typically captures the images as JPEG or MPEG files and uploads them to the Web server.  functionality, the first to introduce an interactive and shared experience with IMVironments(R), and the first to introduce animated emoticons. Yahoo! Messenger is fully integrated with Yahoo!'s other leading services and provides the premier vehicle for flexible, meaningful interactions between friends and family.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

IMVironments, Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners

Source: (1) A May 2004 survey of users testing the all-new Yahoo! Messenger revealed that of the 3791 people who had an opinion on recommending the new version of Yahoo! Messenger to other people, 3340 said they would recommend it.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:May 24, 2004
Words:824
Previous Article:RAE Systems Wins $1 Million Radiation Sensor Contract From U.S. Military.
Next Article:Kanoodle and 24/7 Real Media Announce First Behaviorally Targeted Sponsored Links Network.
Topics:



Related Articles
BRONX BP FERRER ADDRESSES YM/AREA LUNCHEON.
Instant messaging: not just for kids: this technology facilitates real-time conversations and virtual meetings. (the online edge).(chat rooms)
Yahoo! Announces Relationships with WebEx Communications and BEA Systems for Enterprise Instant Messaging.
Yahoo! Announces Availability of Yahoo! Business Messenger 2.0 with Integrated WebEx Meeting Services.
All-New Yahoo! Messenger Offers Exclusive Features, Deeper Integration With Games, Music and Search; Only Service to Offer Customized Radio, Avatars,...
Multimedia Available: All-New Yahoo! Messenger Offers Exclusive Features, Deeper Integration with Games, Music and Search.
Battling portals.(The Web)(Brief Article)
What spam law? Next up ... spim.(Up front: news, trends & analysis)
Get ready for spim: instant messaging applications face new vulnerabilities.(The Online Edge)
IM interoperability--at least for business.(Up front: news, trends & analysis)(instant messaging)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles