Yahoo! It's ABC and CNN.Santa Monica-based Yahoo Media, the online media arm of Yahoo Inc., is expanding its Yahoo News site to include video from ABC News
ABC News is a division of American television and radio network ABC, owned by The Walt Disney Company. Its current president is David Westin. and CNN.com. Terms of the agreement were not disclosed. Starting in September, news stories will be accompanied by free video news feeds from the two networks. Yahoo's news stories are provided by the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. and Reuters Group newswires, and several newspapers that include the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper and Washington Post. A Yahoo Media spokesman said the video clips A short video presentation. will be "supported by advertising," meaning video ad clips, or mini-commercials, as well as typical Internet-style advertising. The companies declined to say how ad revenue would be divvied up. For ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and CNN.com, the deal will put their brand names and video in front of 27 million Yahoo users--at least that's the idea. But the video clips are hosted on the Yahoo News page, meaning that clicking on the video does not take the user to the CNN.com homepage. So the best ABC or CNN.com can hope for is that a user will be so intrigued by the news video that he will independently make the leap to the CNN.com site. ABC and CNN.com are the first major news networks to offer video feeds to the Internet company. Up until now, Yahoo News pages had photos to accompany news stories, as well as some AP and Reuters video clips. The addition of news video advances Yahoo's goal of creating a news destination that can offer as much as or more than a traditional news outlet. Staff Reporter Hilary Potkewitz can be reached by e-mail at hpotkewitz@labusinessjournal.com or by phone at 323-549-5225 ext. 226. |
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