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Yahoo! Canada en Francais Launches Today.

New Internet Guide Features Localized Web Programming and Communications

Services for Quebecois and Francophones throughout Canada.

MONTREAL, Nov. 16 /PRNewswire/ --

Yahoo! Canada today introduced Yahoo! Canada en francais (http://francais.yahoo.ca), an Internet guide designed specifically for Quebecois and Francophones in the rest of Canada. Yahoo! Canada en francais features an extensive directory of French-language Web sites plus comprehensive local programming and communication services.

"Yahoo! continues to be a leader in providing relevant content and services to the global Internet community," said Heather Killen, senior vice president, international operations, Yahoo! Inc. "Our goal is to welcome Francophones from Quebec and across Canada, as well as from around the world. Yahoo! Canada en francais provides the best of both worlds -- the largest, most popular global Internet platform, plus tailored content for Quebecois and the advertisers who want to reach them."

According to Media Metrix in September 2000, more than 1.4 million Web users in Quebec have made Yahoo! their Internet guide of choice. "We strive to provide our users with the best possible service. Our popularity among Quebec users clearly indicated there was a need for a French-language local version of Yahoo! Canada," says Mark Rubinstein, managing director of Yahoo! Canada.

Actualites, Finances, Meteo and Sport -- Relevant Local and Global Content

Yahoo! Canada en francais features a directory of Web sites organized by a team of Web surfers into 14 easy-to-use categories. To further meet the needs of local consumers, Yahoo! Canada en francais offers comprehensive local and global programming, relevant to the regional culture and community, including:

Actualites -- Quebecois interested in the latest news in Quebec, the rest

of Canada or around the world have access to local and international news

through Yahoo! Actualites, which features headlines and stories from

Canadian Press, Reuters and Canada Newswire. Consumers can also find more

in-depth coverage of breaking news stories in Yahoo! Dossier.

Finance -- For those keen on personal finance and investing, Yahoo!

Finance offers market news, commentary and stock picks from well-known

resources, including BCE Emergis, Reuters Canada, Reuters France and

Canadian Corporate News. Individuals can also get updated stock market

quotes from local and global markets and create their own customized stock

portfolios to easily track the stocks they follow and monitor their

performance.

Meteo -- People wondering about whether to wear winter boots or sandals

can go to Yahoo! Meteo, which provides local forecasts for more than 50

cities in Quebec and the rest of the world.

Sport -- Fans looking for the latest hockey, baseball or football scores

can go directly to Yahoo! Sport where they can find real-time scores,

news, profiles and more from La Presse Canadienne. Yahoo! Sport also

features news and scores on a variety of sports from around the globe.

Stay in Touch - Around the Corner or Around the World

To help individuals keep in touch with each other, Yahoo! Canada en francais provides a family of communication tools and services that people can use from any Internet connected-computer. With Yahoo! Courriel, a free, Web-based e-mail service, individuals can send mail from a local "yahoo.ca" e-mail address and access their mail account from anywhere in the world. Yahoo! Bavardage allows people to chat in real-time with friends and family or to meet new people interested in similar topics. Yahoo! Messenger features instant messaging capabilities, plus real-time voice chat and custom-set alerts to notify users of specific stock prices, sports scores or scheduled meetings.

Yahoo! Canada en francais also offers a suite of personal information management tools, including an address book and calendar that can sync with many of today's popular personal digital assistants (PDAs) and wireless devices as well as many contact management and calendar software programs. In addition, Mon Yahoo! allows users to personalize their own homepage to provide the Web content and information that is most relevant to them -- all in one convenient location. To use all of Yahoo! Canada en francais's personalization and customization services, people need only register once, free of charge.

Advertisers Targeting the Quebec Market

Yahoo! Canada en francais offers advertisers a unique opportunity to reach targeted audiences within Quebec. The marketing and advertising community has already recognized the strength of the distribution platform provided by Yahoo! Canada en francais. Among its major charter sponsors are Ford, Desjardins, Travelprice, The Canadian Dairy Farmers Bureau, Canada Newswire and IBM.

About Yahoo! Canada

Yahoo! Canada (http://www.yahoo.ca) offers national Canadian and international content, personalized services, powerful e-commerce features and intuitive Web navigation for Canadians. Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 166 million individuals each month worldwide. As the first online navigational guide to the Web, http://www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 24 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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Publication:PR Newswire
Date:Nov 16, 2000
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