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YOUpowered, Inc. Honored With Prestigious Appian Gold Laurel Award; Forms Alliance With Appian Corporation.


Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--Feb. 21, 2001

YOUpowered(TM), Inc., the first and only provider of permission-based personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solutions for e-businesses and consumers, has been honored with a Gold Laurel Laurel, cities, United States
Laurel.

1 Town (1990 pop. 19,438), Prince Georges co., central Md., about halfway between Washington, D.C., and Baltimore; patented in the late 1600s, inc. 1870.
 Award by the Appian Corporation, a leading personalization consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
. The Appian Gold Laurel, awarded to promising and market-ready technologies with great user potential, recognizes excellence demonstrated by YOUpowered's personalization software suite.

YOUpowered and Appian Corporation also announced today that they are entering into an alliance. Under this partnership, YOUpowered will be a personalization solutions vendor for clients of Appian's online personalization and database optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
. Terms of the agreement were not announced.

"We are delighted and proud that YOUpowered has been recognized as being at the forefront of the online personalization industry," said Mark Goldner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of YOUpowered. "Winning an Appian Gold Laurel is a strong endorsement of our products and their immediate availability to e-businesses who want to know their customers better."

"Appian is excited to be able to incorporate YOUpowered's permission-based personalization solutions for our e-business customers," noted Matt Calkins, President CEO of Appian. "By linking online privacy and personalization in a robust, easy-to-implement software suite, YOUpowered provides the answer that many of our e-business customers are clamoring clam·or  
n.
1. A loud outcry; a hubbub.

2. A vehement expression of discontent or protest: a clamor in the press for pollution control.

3. A loud sustained noise.
 for."

YOUpowered's SmartPrivacy Publisher(TM) server-side technology allows e-businesses and consumers to build trusted relationships based on privacy preferences. The company's SmartSense(TM) permission-based personalization application provides e-businesses with detailed customer profiling capabilities in real time.

YOUpowered's Orby (TM) desktop application is a rich, web-wide behavioral behavioral

pertaining to behavior.


behavioral disorders
see vice.

behavioral seizure
see psychomotor seizure.
 profiling technology that lets consumers control the way they share their personal information with websites, and gives valuable information about a site's privacy policy, at a glance. Together, these products provide e-businesses and consumers with smart personalization functionality that allows a high level of customer service without compromising privacy.

"We are pleased to partner with Appian, one of the leaders in integrating breakthrough personalization technologies that strengthen one-to-one customer interaction," added Mark Goldner. "Our software is built on the philosophy that the more control you give your customers, the more freely they'll interact at your site."

About YOUpowered, Inc.

Headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and named one of the Upside Upside

The potential dollar amount by which the market or a stock could rise.

Notes:
This is basically an educated guess on how high a stock could go in the near future.
See also: Bull, Downside
 Hot 100 companies for 2000, YOUpowered(TM) is the first and only provider of permission-based personalization software for e-businesses and consumers. The company's award-winning product line includes Smart Privacy Publisher(TM), an advanced software solution that lets websites publish P3P-compliant privacy policies at their websites. YOUpowered also offers Orby(TM), a free consumer desktop client that builds rich, web-wide behavioral profiles while letting consumers read P3P-compliant privacy policies and control the way they share personal information with websites. YOUpowered's SmartSense(TM) technology enables companies to deliver one-to-one real-time personalization across all consumer touchpoints. For more information, please visit www.youpowered.com.

About Appian Corporation

Appian Corporation is the leading personalization consulting firm in the U.S., dedicated to mastering the changing state of the art in personalization as well as the technologies which support it, such as data warehousing See data warehouse.

data warehousing - data warehouse
 and wireless delivery. Author of the highly regarded Appian Web Personalization Report, Appian has provided the most complete analyst report on the online personalization industry available today. In 1999, Appian developed WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 411, the wireless concierge, provided free of charge to wireless phone users at www.WAP411.com. Appian's web site is available at www.appiancorp.com. The company is privately held.

About the Appian Laurel Awards

The Appian Laurel Awards are determined by in-depth interviews with end-user customers conducted by Appian's experienced implementation experts. Through these interviews, Appian evaluated products' functionality, scalability, deployability, service, support, and feature set. Appian's perspective on the personalization industry reflects its deep experience with both implementation and analysis. The Gold Laurel is awarded to a promising and market-ready technology with great user potential.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2001
Words:628
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