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YOU'LL FEEL BETTER THE FIRST DAY: THAT'S THE SIMPLE PROMISE OF A NEW CONDITIONING PROGRAM

 NORTHBROOK, Ill., Aug. 25 /PRNewswire/ -- Tired of the overpromises of conditioning programs and fitness videotapes that demand excessive regimens and don't leave you feeling any better than when you started?
 The answer may be a program, soon to be released in a videotape and book format by Milro Ltd., that promises only that "you'll feel better."
 The Activ-aider program has only five movements, takes only a few minutes to complete, is done before you get out of bed in the morning, and has a money-back guarantee that assures "feeling better" from the very first day. Since field trials have shown that, unlike other fitness programs, people stick with the Activ-aider, there can be excellent long-term results as well.
 Originally a discovery made 20 years ago by retired businessman Milt Kramlich, the Activ-aider program was developed by noted physiologist and medical educator Roy Weidemann and tested by rheumatologist Dr. Scott Kale. Weidemann's simple but effective sequencing of five specialized movements result in a true gain without strain program. By making use of the way the human body revitalizes itself after sleep, the Activ-aider offers an extraordinarily high benefits to effort (B/E) ratio.
 According to Dr. Kale, the Activ-aider heightens the effects of the body's awakening mechanisms. It shortens the time of transition from a state of sleep to one of alertness and vigor.
 "When we sleep, most of the body systems slow down," notes Dr. Kale. "Our breathing is shallow and our heart rate decreases. Our digestive system goes on standby. We are inactive in this state; our muscles and joints stiffen. This is especially true for older adults.
 "Sleep represents a low energy time. No wonder so few of us are ready to jump out of bed first thing in the morning and start the day!"
 People are always anxious to get up and start the day. Performing the Activ-aider while still in bed makes arising much easier. That is because the five movements of the series increase the heart rate and flow of blood, removing the toxins and waste that build up overnight. Deeper breathing helps get more oxygen to all body systems, energizing the organs, muscles and joints before they take the strain of body weight. Oxygen to the brain helps a person be more awake and think more clearly. The muscles in the abdomen, buttocks and lower back become more flexible.
 The Activ-aider system is expected to be particularly beneficial to seniors, cardiac patients, rheumatics and people suffering from debilitating diseases. It is also recommended for early morning joggers and athletes who want a whole-body warm-up.
 "The landfills are loaded with fitness books and tapes that promise more than they delivered," states Dr. Kale. "Our office trials show this is not the case with the Activ-aider, which delivers what it promises. People invariably say they feel better after doing the Activ- aider. It's just that simple."
 Milro's Activ-aider system will consist of three interactive elements: a videotape, manual and bedside card. The system will provide additional information on the Activ-aider as well as teach the simple sequence of movements that assure immediate fitness benefits before getting out of bed in the morning.
 The Activ-aider package will sell for $39.95. For more information contact Milro, Ltd., Northbrook, Ill., 708-205-5347.
 -0- 8/25/93
 /NOTE TO EDITORS: Additional information and a complete press kit is available from Tom Masloski, 708-831-1136. Three-minute preview tapes for television are also available./
 /CONTACT: for Activ-aider, Tom Masloski, 708-831-1136, or Dave Jacobson, 708-577-9144, both for Activ-aider/


CO: Milro Ltd. ST: Illinois IN: HOU SU: PDT

SH -- NY024 -- 5770 08/25/93 10:48 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
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