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YATES NAMED KROGER PRESIDENT IN DALLAS

 DALLAS, Sept. 10 /PRNewswire/ -- The Kroger Co. (NYSE: KR) announced today that Lyle Yates, vice president-merchandising in the company's Atlanta Marketing Area, has been promoted to be president of Kroger's Dallas Marketing Area, effective immediately.
 Yates will replace William D. Parker, who has been promoted to be president of Kroger's 95-store division in Columbus, Ohio.
 Yates joined Kroger in 1956 and has served in a variety of merchandising positions. He became director of merchandising in Atlanta in 1984 and was promoted to vice president-merchandising in 1991.
 Joseph A. Pichler, Kroger's chairman and chief executive officer, said the promotions of Parker and Yates represent broadened responsibilities for two of the company's most capable operating and merchandising executives.
 "Bill Parker has done an outstanding job for Kroger in Dallas during a period of tremendous challenge," Pichler said. "In one of the nation's most competitive supermarket environments, Bill has led Kroger's resurgence in the north Texas market. "We are excited that he will now use his strong leadership talents to guide one of the company's oldest and most important operating divisions."
 Pichler described Yates as one of Kroger's most innovative merchandisers. "He has played a major role in making Kroger the leading food retailer in the Atlanta metro market, and he will provide exceptional leadership to the Dallas Marketing Area as Kroger continues to expand its operation in this important market."
 Parker joined Kroger in 1956 as a meat cutter in Indianapolis, and has served in a variety of positions with the company. He became president of the Dallas Marketing Area in November, 1990, coming to the Metroplex from Memphis, Tenn., where he was president of Kroger's Delta Division.
 The Dallas Marketing Area operates 80 Kroger supermarkets in the Dallas-Ft. Worth Metroplex, north Texas, and central Louisiana. The Columbus Marketing Area operates 95 supermarkets in Columbus and Toledo, plus smaller cities and towns in central and eastern Ohio.
 -0- 9/10/93
 /CONTACT: Paul Bernish of The Kroger Co., 513-762-1304/
 (KR)


CO: The Kroger Co. ST: Texas, Ohio IN: REA SU: PER

KL -- CL018 -- 0859 09/10/93 15:58 EDT
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Publication:PR Newswire
Date:Sep 10, 1993
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