YANKEE GROUP REPORT LOOKS AT THE EVOLVING TELECOM E-MARKETPLACE AND ITS ADAPTING BUSINESS MODEL.A new Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. Report, "The Evolving Telecom E-Marketplace An eMarketplace, or electronic marketplace, is a community of buyers and suppliers. More specifically, it’s an electronic community that integrates the procurement systems of buyers with the fulfillment systems of suppliers, creating a single standard process for transacting : Adapting Its Business Model to Survive," looks at the current business climate challenges facing the independent e-marketplace in all industries--the telecom industry included. The Report describes the different business models pursued by seven e-marketplace companies, and elaborates on the challenges and opportunities presented by each business model as well as future e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. trends for the e-marketplace companies. The Report looks at how consumers have used the telecom e-marketplace as a free source of reference information on communication products, but have not been compelled to place orders through the e-marketplace Web site. The lack of order transactions has seriously limited the e-marketplace operator's revenues and created the expected market shakeout Shakeout A situation in which many investors exit their positions, often at a loss, because of uncertainty or recent bad news circulating around a particular security or industry. Notes: During the dotcom boom and bust, numerous shakeouts occurred. . The days of evaluating the success of the e-marketplace operator's Web site by its ability to attract consumer interest and "hits" to the site are over. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Sharon Ballard, an analyst for the Yankee Group's Telecom E-Business research and consulting practice, "Necessity as the mother of invention has prompted these e-marketplace companies to expand their offerings into other business opportunities. Almost all of the e-marketplace companies profiled in this Report are pursuing some form of a software license business strategy." |
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