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Xoceco Designs Genesis Microchip's FLI8125 ''Hudson'' Video Display Controller into New LCD Televisions; LCD TV Platforms for China, Europe and the Americas Feature Faroudja DCDi Edge Branding on Faceplates.


SAN JOSE, Calif. -- Genesis(R) Microchip Inc. (Nasdaq:GNSS (Global Navigation Satellite System) The European term for a global satellite-based radio navigation system. See Galileo. ), a world leader in the development of image processing technologies for flat-panel monitors, TVs and other consumer display products, today announced that Xoceco, a leading flat-panel television manufacturer in China, has designed Genesis Microchip's highly integrated FLI FLI - Flash Lights Impressively. 8125 (Hudson) TV controller into its new 15-inch (LC-15Y25), 20-inch (LC-20Y15), and 23-inch (LC-23Y25) LCD TVs. Available now in China (PAL), North America (NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. ), South America (PAL) and scheduled to be available in Europe this summer, these LCD TVs feature the Faroudja DCDi Edge(TM) brand on their faceplates to signify the inclusion of Faroudja's proprietary edge enhancement and other video processing technologies.

"We selected Genesis Microchip for our latest generation of high volume LCD televisions because we are able to leverage the same outstanding video performance across a single global platform for NTSC, PAL and SECAM (SEquential Couleur Avec Memoire, Sequential Color with Memory) A color TV standard from France that was officially introduced in 1967. Although development began in 1956, it took time to convert from the earlier French 819-line system.  formats," said Dr. Su Zhongren, Xoceco's CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  and director of the Board. "These new LCD TVs, sold under the Xoceco and ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer.  brands, feature the Faroudja DCDi Edge(TM) logo on their faceplates to enable our customers to recognize those televisions which are designed with Genesis's award-winning video processing technologies from Faroudja."

"Genesis provided invaluable on-site development and technical expertise to ensure a rapid design cycle without sacrificing quality or features," said Mike Zeng, vice president of Xoceco and general manager of R & D. "This support and the technologies they provide make Genesis a key factor to our success in the LCD TV market."

"To be selected by Xoceco, a leading global television manufacturer, as the critical video processing core for their LCD TVs again validates the performance and value of the FLI8125 for worldwide television applications," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "These LCD TVs from Xoceco feature the FLI8125 controller, offering advanced video processing from Faroudja, proprietary color management technologies and the flexibility to address global TV market requirements, setting the bar for entry-level TVs."

The FLI8125 is a cost-effective, highly integrated, mixed-signal solution for TV and digital video applications. It incorporates a suite of technologies known under the Faroudja DCDi Edge(TM) brand, including Faroudja's proprietary memory-less directional correlational deinterlacing to eliminate jagged edges in video, TrueLife(TM) video enhancement and Active Color Management technology. The controller also features a multi-standard 2-D video decoder capable of accepting NTSC, PAL or SECAM and all sub-formats. The high-speed Analog-to-Digital Converter (ADC (1) See A/D converter.

(2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable.
) accepts both analog RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity).  and YPrPb inputs. The support for HD formats (including 720p and 1080i) sets new standards for entry-level products. An integrated VBI See vertical blanking interval.  Slicer supports Closed Captioning (CC) and Teletext applications, and the built-in microprocessor enables full system control without external devices. The FLI8125 can also support DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  solutions and offers customers a solution for building scalable entry-level TV platforms such as ATV and DTV.

About Xoceco

Xiamen Overseas Chinese Electronic Co., Ltd. (Xoceco) was founded in 1985 and became a public company listed on the Shanghai Securities and Exchange in 1995. With 5,000 skilled employees and state-of-the-art equipment, Xoceco manufactures a wide variety of quality electronics products including flat-panel (PDP/LCD) televisions, cathode ray tube See CRT.

(hardware) cathode ray tube - (CRT) An electrical device for displaying images by exciting phosphor dots with a scanned electron beam. CRTs are found in computer VDUs and monitors, televisions and oscilloscopes.
 (CRT (1) (C RunTime) See runtime library.

(2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons.
) televisions, set-top boxes (STB) and other telecommunications products and electronic components. Xoceco is a multi-national corporation comprised of 6 major overseas subsidiaries and 120 major domestic branches. Our products are distributed to more than 70 countries around the world. Xoceco has grown by leaps and bounds to become a leading flat-panel television manufacturer in China. For more information about Xoceco, please visit http://www.xoceco.com/eweb/index.asp.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(TM) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, Faroudja DCDi Edge, TrueLife, IntelliComb, and Active Color Management are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 2005
Words:770
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