Xingtone Opens the Mobile Market to Independent Artists; New automated mStore Frees Independent Content Owners from Mobile Carrier Limitations, allowing them to market, sell, and deliver their own ringtones to public.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Xingtone, a leader in off-carrier mobile content distribution, announced today the debut of its automated Xingtone mStore solution, a turnkey e-commerce offering that allows independent content owners to market, sell, and deliver real-music ringtones from their website directly to users at the click of a button. Prior to the launch of Xingtone's automated mStore, only best-selling artists' ringtones have been available through the largest mobile carriers. Using the web-based Xingtone mStore builder, an artist or record label simply uploads ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. clips as .wav/mp3 files, selects a storefront design to integrate with their current website, sets the price, and manages their mStore through a secure client login. The Xingtone mStores include hosting, storefront, shopping cart, payment processing, immediate ringtone format conversion, and delivery over the air (OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. ) to a fan's mobile phone. Xingtone's automated mStore launch comes on the heels of the company's new strategic partnership with The Orchard, the world's largest distributor of digital music. The Orchard licenses music from over 2,700 of the top independent labels in the world, spanning every geography and genre, and is a recognized leader in digital marketing and distribution. The Orchard has teamed with Xingtone to further expand the music available via Xingtone's mStore solution, and augment the peerless platform of the leading digital music retailers and mobile operators, which The Orchard already supplies. "Carriers and music labels have long known the value of getting clips of artists' songs into the phones of millions of fans, but in the past, end users had limited options" said Jonathan Schreiber, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Xingtone. "mStore revolutionizes the mobile content industry by empowering both small and large artists to take control over their mobile commerce and marketing. It is Xingtone's goal to democratize de·moc·ra·tize tr.v. de·moc·ra·tized, de·moc·ra·tiz·ing, de·moc·ra·tiz·es To make democratic. de·moc the mobile marketplace and put the power into the hands of the people who can leverage it best." "The Orchard has been a leader in selling independent content through traditional mobile channels", said Greg Scholl, Chief Executive of The Orchard and Managing Director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music. . "Now, thanks to Xingtone, thousands of our label and artist clients can sell directly to their fan bases, and get into the mobile market themselves. Through Orchard's implementation of the Xingtone solution, an artist selling 10 or 10,000 ringtones a day can offer their fans a valuable music product and realize the full value of their creative output." "Assisting the Orchard in creating value for their content partners is the essence of what Xingtone's mStore seeks to create," said Schreiber. A simple-to-use solution, Xingtone provides all back-end, technical, customer support and billing for the ringtones. The goal is to make the mobile market as easy and accessible as the Internet and web marketing. Additional information can be found at www.xingtone.com/mStore or by emailing mstore@xingtone.com. About Xingtone Based in Los Angeles, Xingtone brings mobile content, including music, images and videos, to wireless devices at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks, including Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Cingular, AT&T Wireless, and T-Mobile, while supporting more than 100 handsets, among the most in the industry. The company's first product, Xingtone Ringtone Maker is the only legal, over-the-air (OTA) software application that allows users to easily create unlimited and personalised real music ringtones from their personal music library for mobile phones. The product is distributed via www.xingtone.com and will soon be available at numerous retail locations throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . About The Orchard The Orchard is the leading distributor and marketer of independent music in the world, representing thousands of labels spanning 73 countries and every music genre. The Orchard supplies its catalogue of more than 700,000 tracks to all of the leading legal digital music retailers and mobile operators throughout the world. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London, with operations in Tokyo, Buenos Aires Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Toronto, Kolkata, Johannesburg, Moscow and Melbourne, and local representatives in Paris, Milan, Barcelona, Lausanne, Ramallah and Nairobi. |
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