Xerox signs MicroAge to distribute networked office laser printers; master reseller to market color and black-and-white document solutions.LAS VEGAS--(BUSINESS WIRE)--Nov. 14, 1994--Xerox Corp. and MicroAge Inc. Monday announced an agreement that enables MicroAge resellers to distribute the Xerox 4900 Color Laser Printer A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer. and the Xerox 4500 series of black-and-white desktop laser printers. The announcement was made in conjunction with COMDEX/Fall '94, the world's largest exhibition of information technology. Headquartered in Tempe, Ariz., MicroAge Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MICA mica (mī`kə), general term for a large group of minerals, hydrous silicates of aluminum and potassium, often containing magnesium, ferrous iron, ferric iron, sodium, and lithium and more rarely containing barium, chromium, and fluorine. ), has a base of more than 6,000 value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. (VARs) and annual sales revenue exceeding $2 billion. The company specializes in product distribution, multivendor system configuration and technical support. "Teaming up with MicroAge means Xerox can leverage the resources and expertise of one of this country's largest master resellers," says Robert B. Boehner, vice president, channels marketing and operations, Xerox. "Adding MicroAge to the Xerox Document Network of resellers boosts our two-tier distribution strategy and makes our products available where customers prefer to buy them." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kevin M. Sandler, director, vendor development, MicroAge, "The addition of Xerox printers to our product line strengthens our vendor mix of top-level players in selected product environments. Xerox is the ideal partner because of its market position with high-quality, easy-to-use and reasonably priced products." The Xerox 4900 Qualified MicroAge resellers will be authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: to sell the Xerox 4900 Color Laser Printer, which uses breakthrough technology and delivers unprecedented performance in image resolution and speed. The printer provides up to three pages per minute (ppm (Pages Per Minute) The measurement of printer speed. See gppm. PPM - Portable Pixmap ) for full-color printing and up to 12 ppm for black-and-white, producing output at resolutions of up to 1200 by 300 dots per inch (dpi). The 4900, a current PC Computing MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. Award Finalist, also features patented quad-dot technology, which sets a new standard for image quality. Report Ranks 4900 First According to a recent study by Industry Analysts Inc., an independent benchmark lab, in Fairfield, N.J., the 4900 outperformed both the QMS (1) (Minolta-QMS, Inc., Mobile, AL) A manufacturer of laser printers founded in 1977 by Jim Busby. Initially involved with controllers for printing bar codes and labels, it entered the laser printer business in the mid-1980s and set numerous records. magicolor Laser Printer and the Hewlett Packard 1200 C/PS in visual image quality tests. The study, conducted by Director of Technical Services Terry Wirth, concluded that survey participants prefer the image quality of the 4900 over that of other printers for text, output, graphics and gradient fill. Wirth's report attributes the 4900's superior image quality to quad-dot technology, which enhances the dot patterns that create full-color images. Wirth also states that -- even with the highest resolution in the group -- the 4900's overall productivity is superior to that of the other printers. The Xerox 4500 Series In addition to the 4900 Color Laser Printer, MicroAge will also distribute the Xerox 4500 series of desktop laser printers which provide extensive multi-platform support to workgroups of up to 25 users. These printers offer a wide range of print speeds -- from the 4505 and 4505ps models, which print up to 5 ppm -- to the 10 ppm 4510 and 4510ps models and the higher end Coordinates: For other places with the same name, see Billinge. Higher End or Billinge Higher End is a district of the Metropolitan Borough of Wigan, in Greater Manchester, England. 20 ppm 4520 and 4520mp models. The Xerox 4500 series features Document Services for Printing, intuitive software Application programs that have a friendly interface and work like users would expect. Menu functions are available in a logical order that one finds natural. The most common functions are presented in one menu or are located at the top of the menu list rather than being buried in rigid that enables easy printer installation, allows remote printer configuration and supports printer/job management and reporting. This software helps eliminate the complexities of current network printing, giving users and system administrators increased functionality and productivity from the desktop. The November issue of BYTE Magazine has selected the Xerox 4520mp Desktop Laser Printer the "Best Overall" in two categories. It was chosen first in the workgroup category and also the best in the CAD/DTP category. The 4520mp also received an Editor's Choice award in the printer blockbuster edition of PC Magazine. The Xerox Total Satisfaction Guarantee Both the 4900 and the 4500 series come with the Xerox Total Satisfaction Guarantee which states that if a customer is not satisfied with Xerox equipment, he or she can direct Xerox to replace it without charge with an identical model or a Xerox product with comparable features and capabilities. The Total Satisfaction Guarantee is effective for three years from the date of equipment delivery as long as the machine is covered by warranty or a Xerox-authorized service contract. About MicroAge MicroAge is a Fortune Service 500 Company that markets, distributes and integrates information technology products and services to businesses, institutions and government, through and in partnership with its network of resellers and affiliates. The company provides high-end system configuration and testing from its ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9002 Certified See certification. Quality Configuration Center. The Xerox Document Network The Xerox Document Network represents the Xerox channels marketing program for value-added resellers and computer dealers who sell Xerox network printing products. In addition to advanced technology, the Xerox Document Network offers numerous support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services for affiliated resellers including marketing assistance, technical support, training and demand creation programs. CONTACT: Xerox Corp.
Edward A. Gala, 716/264-5715
Nov. 14-17, Las Vegas Hilton, 702/732-5111
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Hutchins/Y&R
Phyllis L. Rinaldis, 716/325-0288
Nov. 14-18, The Riviera, 702/734-5110
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MicroAge Inc.
Jeanne Winograd, 602/954-6726
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MicroAge Inc., Investor Relations
Curt Scheel, 602/968-3168, ext. 2425
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