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Xchange Selects IONA Orbix E2A Application Server Platform to Support Leading Real-Time CRM Analytics Solution.


Business/Technology Editors

WALTHAM, Mass.--(BUSINESS WIRE)--Aug. 20, 2002

Orbix E2A's Broad Support for Standards Delivers Xchange, Inc.

Quick Time-to-Market and Competitive Advantage

IONA(R), a leading e-Business Platform Provider for Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  Integration (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:IONA), today announced Xchange, Inc. (NASDAQ:EXAP), innovators in helping businesses capture more profit in each customer interaction, will embed IONA's Orbix E2A E2A End to Anywhere (Orbix platform) (TM) Application Server Platform - Enterprise Edition as the foundation of its Xchange 8 real-time CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  analytics solution.

Xchange solutions enable global companies to lower costs and maximize profits by Capturing Value in Play(TM) through continuous conversations with customers across all channels. Xchange 8 is a powerful integrated solution featuring the depth and open architecture large companies require to extract more value from their existing CRM investments. Xchange allows businesses to synchronize online and offline multi-channel customer campaigns that are integrated with call centers and other customer touch-points in real-time. This smarter, analytical approach to individual customer interaction delivers strategic customer insights and profits.

Xchange will utilize the Orbix E2A Application Server Platform as the software backbone to access and integrate data and information from a customer's business applications, Web servers and Java 2, Enterprise Edition(TM) (J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. (TM)) application servers with its Object Server. Orbix E2A supports seamless cross-language integration, enables the development of Java(TM) extensions to a customer's application server with minimal re-coding, supports plug-in integration, and allows for distributed processing The first term used to describe the distribution of multiple computers throughout an organization in contrast to a centralized system. It started with the first minicomputers. Today, distributed processing is called "distributed computing." See also client/server.  to be managed centrally. In addition, Orbix E2A supports the connection required to invoke the Xchange 8 remote analytics engine (InModel), allowing the streaming of analytics model information as well as invocation of remote analytics process.

"We've been an ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer.  of IONA's technology for quite some time, and our choice to migrate to the new Orbix E2A Application Server Platform to support Xchange 8 was simple considering our positive experience with IONA and the ability it gives us to adopt Web services quickly," said J. Chris Wagner, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  at Xchange, Inc. "Orbix E2A Application Server really offers us integration-in-a-box, providing us not only with the strong CORBA (Common Object Request Broker Architecture) A software-based interface from the Object Management Group (OMG) that allows software modules (objects) to communicate with each other no matter where they are located on a private network or the global (R) technology, but comprehensive J2EE(TM) and Web services capabilities that we can utilize to build and offer additional real-time integration."

"Orbix E2A Application Server Platform - Enterprise Edition offers Xchange a real competitive advantage," said Bob Potter, executive vice president of business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  at IONA. "The ability to implement a development and integration stack quickly increases time-to-market and saves on development costs for ISV's and all software customers. Today's economic environment is dictating the need to be cost-conscious and strategic when making IT decisions. Standards support is becoming a top priority for this reason, and Orbix E2A offers the most comprehensive standards support available today."

Orbix E2A - the Next Generation of Service-Oriented Integration Solutions

The Orbix E2A Web Services Integration Platform, announced in November 2001, is a complete enterprise-class business-to-business and enterprise application integration solution. The first 100% standards-based, services-oriented Web Services Integration platform, IONA Orbix E2A provides the tools and the management services required for reliable, scalable, and secure dynamic data exchange, business process automation, and composite applications. The Orbix E2A Web Services Integration Platform is available in three editions: XMLBus, Partner and Collaborate.

The Orbix E2A Application Server Platform is the most deployed, heterogeneous application server in the industry. Orbix E2A Application Server Platform combines the scalability of CORBA and the productivity of J2EE, with Web services standards. The Orbix E2A Application Server Platform provides the management services required for reliable, scalable, and secure applications. The Orbix E2A Application Server Platform is available in three editions: J2EE Technology, Standard and Enterprise.

IONA's Orbix E2A product lines benefits from the company's commitment to open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced . IONA is an active member of the Web Services Interoperability The Web Services Interoperability Organization (WS-I) is an industry consortium chartered to promote interoperability amongst the stack of web services specifications.  (WS-I (Web Services Interoperability Organization, www.ws-i.org) A consortium founded by Microsoft, IBM, BEA Systems and Intel that is dedicated to the development of Web services. Its goals are to provide guidance and education, to promote interoperability and to ensure that Web services ) Organization and the SOAPBuilders Forum-independent organizations dedicated to the promotion and interoperability of Web services standards. IONA recently hosted the SOAPBuilders Interoperability Lab Round III at its Waltham, MA headquarters. At the event, IONA's Orbix E2A XMLBus demonstrated superior support and interoperability across WSDL (Web Services Description Language) An XML-based language for defining Web services. Developed by Microsoft and IBM, WSDL describes the protocols and formats used by the service.  and with all SOAP encoding styles. IONA is also an active member of other industry standards bodies Following are some of the standards bodies defined in this database. For Windows users of CDE, look up Lessons/Review/Associations. For Web users of CDE's online HTML version, review the Lessons list at the bottom of the definition.

Organization Covers ANSI U.S.
 including the W3C (World Wide Web Consortium, www.w3.org) An international industry consortium founded in 1994 by Tim Berners-Lee to develop standards for the Web. It is hosted in the U.S. by the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT (www.csail.mit.edu/index.php). , OASIS, OMG (1) See Object Management Group.

(2) "Oh my God!" See digispeak.

OMG - Object Management Group
, RosettaNet, and UCCnet.

About Xchange

Xchange solutions enable large global companies to lower costs and maximize profits by Capturing Value in Play through continuous customer conversation across all channels. Xchange 8 features the depth and open architecture large companies require to extract more value from their existing CRM investments by synchronizing online and offline multi-channel customer campaigns that are integrated with call centers and all other customer touch-points in real-time. This smarter, analytic approach to each customer interaction delivers strategic customer insights and profits. For more information on Xchange or to learn about our customer-focused software and services solutions, visit our Web site at www.xchange.com.

About IONA

IONA is the leading e-Business Platform provider for Web Services Integration with more than 4,500 customers worldwide. IONA Orbix E2A(TM), which consists of the award-winning Orbix E2A Web Services Integration Platform and Orbix E2A Application Server Platform, enables the flow of information across disparate systems and the liberation of application assets for new business opportunities.

Founded in 1991, IONA(R) (NASDAQ: IONA) is headquartered in Dublin, Ireland, with U.S. headquarters in Waltham, Massachusetts and offices worldwide. For additional information about IONA, visit our Web site at http://www.iona.com.

IONA, IONA Technologies, the IONA logo, Orbix, E2A, End 2 Anywhere, End To Anywhere, Orbix E2A, IONA E2A, IONA e-Business Platform, iPortal Application Server, SureTrack, IONA XMLBus, Adaptive Runtime Technology, Orbacus, Orbix/E, IONA University and Total Business Integration are trademarks or registered trademarks of IONA Technologies PLC and/or its subsidiaries. Java and J2EE are trademarks or registered trademarks of Sun Microsystems, Inc in the United States and other countries. CORBA is a trademark or registered trademark of the Object Management Group, Inc in the U.S. and other countries. All other trademarks that may appear herein are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUIR
Date:Aug 20, 2002
Words:992
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