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Xchange Expands Ranks with Ten New Employees.


PARSIPPANY, N.J. -- Xchange, CommonHealth's relationship-marketing unit, today announced ten new hires, signaling growth for the program and account management, creative, e-marketing and business management departments.

CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications network and a WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing  (NASDAQ/ADR: WPPGY; www.wpp WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
.com) company.

Kristi Castano has joined Xchange as a management supervisor. In this position, she will oversee the strategic direction and overall account management for her assigned accounts. Previously, she was employed by Voltage Inc., a boutique relationship-marketing agency in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, as senior consultant and principal.

Michael Carri has come to Xchange as a copy supervisor. He will be responsible for creating tactical and strategic communications for his assigned accounts and will also work on new business development for the unit. Mr. Carri brings fifteen years of promotional, relationship-marketing and copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media.  experience to his new job. Prior to joining Xchange, Mr. Carri worked at Dugan Valva Contess (DVC (1) (Digital Video Camera) A camcorder that records in digital format. See DV.

(2) (Digital Video Cassette) An earlier term for the DV format. See DV.

(3) See desktop videoconferencing.
), a consumer advertising/marketing agency in Morristown, as vice president, creative supervisor.

After a stint with Novartis, James Ruiz has rejoined Xchange as program management supervisor. His responsibilities include working with clients, agency teams and outsourced vendors to develop, implement and manage Customer Relationship Management and direct response programs across all customer touch points.

Walter Bartus has come to Xchange as a senior program manager. Mr. Bartus will be responsible for overseeing databases, teleservices and analytics for his assigned brands. Prior to joining Xchange, he was a consultant in project management and business process improvement.

Paul Zeman and Michael Pruskowski both join Xchange as e-marketing strategists. In these roles, they will provide program concepts, and information architecture, design and execution for online relationship-marketing projects. Most recently, Mr. Zeman was employed at Proxicom, an e-business consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 located in New York City, as an art director/design practice lead, and Mr. Pruskowski was employed at Community Promotions Media Group (CPMG CPMG Carr, Purcell, Meiboom, Gill (a nuclear magnetic resonance pulse sequence)
CPMG Colorado Property Management Group
), a marketing and advertising firm in Warren, as a marketing director.

Brad Carlson and Selena Brown have joined Xchange as senior account executives. In this position, they will be responsible for the management and coordination of tactical plans for their assigned accounts. Mr. Carlson was employed at DVC Worldwide in Morristown as an account executive, and Ms. Brown was previously employed by Claritas, a marketing information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 company in Ithaca, New York
This article is about the City of Ithaca and the region. For the legally distinct town which itself is a part of the Ithaca metropolitan area, see Ithaca (town), New York.

For other places or objects named Ithaca, see Ithaca (disambiguation).
, in a freelance capacity.

Polly Caban has joined Xchange as a business manager. Her responsibilities will include managing development, implementation and daily production activities for her various accounts. Ms. Caban was previously employed by AT&T in Morristown as marketing communications manager and senior production manager.

Jennifer Wiksten has come to Xchange as a traffic coordinator. In this position, she will serve as liaison among account team members to ensure that projects are completed on time and within budget. Previously, Ms. Wiksten was employed by Integrated Communications, a professional advertising and promotion agency, in Parsippany.

CommonHealth comprises Xchange, Adient, Altum, Carbon, Conectics, Ferguson, HLS (Hue Lightness Saturation) A color space that is closely related to HSB, except that Brightness is called Lightness and is measured from 0 to 1 rather than from 0 to 100%. See HSB. , MBS/Vox, Noesis, ProCom, Qi, Quantum and Solara. The organization also maintains numerous partnerships both within and outside of the WPP Group network of companies.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 9, 2005
Words:515
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