Xchange 4.0.Xchange, has launched Xchange 4.0, a suite of products and services for planning, executing and evaluating integrated online and offline marketing in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. . Companies, it is claimed, can tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them. Although the term dates to the thirteenth century, tailor campaigns to specific customers at a moment's notice, such as eliminating the risk of e--mailing an offer to a customer who has complained five minutes earlier, or adapt Web pages according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the sites the customer has visited in the last hour. Aimed primarily at'ciicks-and-mortar'businesses, Xchange 4.0 enables companies to co-ordinate online and offline customer communications. Xchange 4.0 moves away from traditional CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. techniques which segment customers according to assumptions drawn from generic profile or behaviour types, providing marketers with a single view of the customer, in real-time, enabling them to tailor interactions and offers to suit customer behaviour and preferences at any moment. The Xchange 4.0 suite comprises: Xchange Dialogue - a range of products for online and offline customer communication management. Xchange Optimiser - analysis tools for evaluating campaigns and individual customer behaviour, and generating actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information. Xchange Real Time - an enterprise application integration solution to enable real-time synchronisation Noun 1. synchronisation - the relation that exists when things occur at the same time; "the drug produces an increased synchrony of the brain waves" synchroneity, synchronicity, synchronism, synchronization, synchronizing, synchrony of customer communications across multiple channels. Xchange Solution Services - a range of services to help companies mplement and manage ECRM (Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM. , including data infrastructure services and application integration. Xchange also offers creative marketing consultancy as well as advice on permission-based and online marketing. Xchange 4.0 is available as a licensed solution, or as a fully managed service, hosted by Xchange. implement and manage ECRM, including data infrastructure services and application integration. Xchange also offers creative marketing consultancy as well as advice on permission-based and online marketing. Xchange 4.0 is available as a licensed solution, or as a fully managed service, hosted by Xchange. www.xchange.com |
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