Xceed and Marden-Kane Team Up for National Frozen Food Association Online Initiative.Business & High Tech Editors NEW YORK--(BUSINESS WIRE)--Dec. 20, 1999 Xceed Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : XCED), interactive architect and solutions builder, announced today that it has teamed up with Marden-Kane, a leading promotional marketing services provider, to upgrade and expand the National Frozen Food Association's (NFFA NFFA National Frozen Food Association (now National Frozen & Refrigerated Foods Association) NFFA National Folk Festival Association NFFA Niagara Frontier Folklore Archives NFFA Nepal Freight Forwarders Association ) web site, www.easyhomemeals.com. Xceed will be adding, updating and expanding site content, in addition to creating thematic recipe-based sponsor newsletters to be sent to site members. The new Easy Home Meals Version 2000 site is scheduled for completion in mid-February 2000. "Xceed and Marden-Kane have had a working relationship for over one year to provide effective and energizing energizing, adj giving energy to; revitalizing; rejuvenating. promotions to compliment their client's marketing strategies," said Scott Mednick, chairman and chief strategic officer of Xceed Inc. "Our latest project, teaming up with Marden-Kane to help the NFFA to refresh and grow their Easy Home Meals Web site, is a great collaborative effort." "We've teamed up with Xceed to provide Internet services for National Frozen Foods Association, and Xceed's expertise and experience in the areas of web consulting and development complement our core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
"Our Easy Home Meals website serves as a powerful means of communicating with our customers, and we are excited to be working with Xceed and Marden-Kane on enhancing the site for year 2000. The work done by these two organizations will help us help our sponsors provide great content to a wide range of people who visit our site in search of new and interesting recipes," said Nevin B. Montgomery, President, National Frozen Food Association. About Marden-Kane For over 40 years, Marden-Kane has been breaking new ground with creatively charged promotions as varied in size and nature as the clients they serve. Their reputation for innovative sweepstakes and contest promotions, such as scratch-off games, quickly spread throughout the industry as clients benefited from the impressive results of the programs. About The National Frozen Food Association The National Frozen Food Association, an industry trade association with over 850 member companies, has been serving the frozen food industry since 1945. The mission of the National Frozen Food Association is to promote the sales and consumption of frozen foods through: education, training, research, sales planning and providing a forum for industry dialogue. Headquartered in Harrisburg, PA, NFFA is the sponsor of March National Frozen Food Month and the October Frozen Food Festival and is a co-sponsor of the annual National Frozen Food Convention. About Xceed Inc. Xceed (www.xceed.com) helps companies develop e-commerce and e-business solutions, improving people and business performance through communication tools, techniques, and technologies. With over 400 professionals, Xceed is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Phoenix, Salt Lake City, Chicago, Atlanta and Riyadh. IMPORTANT NOTE: This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements. These forward-looking statements involve risks and uncertainties, including timely development and upgrades to existing products, the impact of competitive products and pricing, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC). In particular, the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed with the SEC in 1999 for the year ended August 31, 1999 should be referenced. |
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