XRAYMEDIA Sets First European LOM Launch with I.A. Nietsch Apparel Featuring GANT, Boss, Fendi, Gucci, Canali, Prada, Lacoste, and Other Brand Name Attire.

NEW YORK & VANCOUVER, British Columbia -- XRAYMEDIA, Inc., (OTCBB:XRYM), an industry leader in real-time negotiating technology, is proud to announce the first European Master Licensee of the Company's Live Open Marketplace (LOM). Mr. Freek Nietsch Jr. is proprietor of I.A. Nietsch Apparel, a highly reputed chain of clothing and accessories boutiques in the Netherlands and other European countries. Similar to Bluefly, Inc. (Nasdaq:BFLY), a leading Internet retailer of designer brands, fashion trends and superior value (www.bluefly.com) that offers designer brands (Prada, Fendi, Gucci & more) at discount prices. I.A. Nietsch Apparel also features top brands in multiple European fashion outlets and networks. Nietsch will use LOM technology to revive the vitality of his online presence. Entering the realm of e-commerce with the support of XRAYMEDIA's dual live negotiating, auction and presentation platforms, which is much more advanced will keep Nietsch ahead of the competition; enabling Mr. Freek Nietsch jr. to interact with his customer-base like never before, improving his corporate profile, while increasing his sale potential.

This master license holder is unique from others in that, he has recently been announced as an XRAYMEDIA General Manager for the Company's European division. As such, Mr. Nietsch Jr. will aid XRAYMEDIA in acquiring new LOM prospects from the European clothing industry. A long-time veteran as a clothing and fashion authority, Mr. Nietsch Jr's legacy started generations back, in 1870, with his great-grandfather, the first skilled tailor in what has become the precursor to the modern Nietsch Apparel. In 1926 the company broke ground with Nietsch's grandfather, as one of the first businesses to offer its client-base both manufactured, as well as tailor-made, suites. Having grown-up with two generations of tailors before him, Nietsch's father grew into a renowned tailor, and took over the family business himself in 1962. Its namesake, and the fourth generation of reputed tailors in the Nietsch family, currently runs Nietsch Apparel and has done so since 1985.

Presently considered a premier key distributor in Europe, Nietsch features top brands from hot European and American labels like GANT http://www.gant.com, Lacoste http://www.lacoste.com, Marlboro Classics http://www.marlboroclassics.com, Napapijri http://www.napapijri.it, River Woods http://www.riverwoods.be, Faconnable http://www.faconnable.fr, Paul & Shark http://www.paulshark.it and many others. The LOM platform will create a virtual master fashion platform for all involved truly decentralizes e-commerce markets opening the door to many possibilities, enabling multiple manufacturers (Licensee's only) to go online and increase, or directly add to the inventory at anytime. Also conversely, licensee distributors (ON INVITATION ONLY) can tap directly into the inventory of the manufacturers such as PRADA, ZEGNA, GUCCI, KENZO, FERRAGAMO, GIANNI VERSACE, GIORGIO ARMANI, CANALI, FENDI, LEONARD, DOLCE & GABBANA, ETRO, LAURA BIAGIOTTI, HUGO BOSS, GIVENCHY, RAFFAELLO, PRIMA, ROBERTO CAVALLI, and many more for simply remarkable and unbound, privately held, possibilities.

Mr. Freek Nietsch Jr. comments, "As an example, I know several clients that have high-speed Internet access on their yachts in the Cote azure or at their holiday homes in South Europe. With the power and convenience of XRAYMEDIA's proprietary technology, I can offer such clients a virtual shopping opportunity using the LOM, during raining days perhaps, and I can also inform them about current haute couture. I am able to deliver to my regular clientele with overnight express for their convenience, anywhere they desire. The LOM's potential to improve customer relations and increase buyer volume is unparalleled in the industry today. I am proud to be part of bringing such an innovative initiative to my clientele and Europe as a whole."

Nietsch appeals to a more affluent demographic with a number of locations, including a network of clothing shops in Europe. Now planning to expand its operations to the wide-reaching Internet, Mr. F.F.G. Nietsch jr. looks to XRAYMEDIA for the structure and foundation implicit within the Company's LOM. Recent system upgrades, such as multimedia attachments, and "featured item" designation, will aid system users in evaluating all clothing inventory listed taking them one step closer to making purchases. Soon to be unbound by physical store hours, consumers can log into the Nietsch trading floor at anytime of day or night, to take advantage of exclusive offers and promotions.

You should not place undue reliance on forward-looking statements in this press release. This press release contains forward-looking statements that involve risks and uncertainties. Words such as "will", "anticipates", "believes", "plans", "goal", "expects", "future", "intends" and similar expressions are used to identify these forward-looking statements. Actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including the risks we face as described in this press release. For further information about XRAYMEDIA INC., please refer to its Form 10-ksb filed with the Securities and Exchange Commission and available on the SEC website at www.sec.gov.