XRAYMEDIA Prepares TV Media Launch for ``By Doctors Only'' Infomercial.

Entertainment Editors/Business Editors

NEW YORK & VANCOUVER, British Columbia--(BUSINESS WIRE)--Sept. 30, 2003

XRAYMEDIA.COM Inc., (OTCBB:XRMD), is pleased to announce that XRAYMEDIA will be providing a substantial block of television spots for several major cities across North America for its recently announced infomercial venture with "By Doctor's Only Inc" ("BDO"). This media block is designed to provide over 10,000 60-second spots with 300 spots per day, over a consecutive 30-day period, for the first month, with twelve consecutive months to follow. The rollout will reach across the country, city-by-city, with the first city being announced in the coming days. With the recent completion of the advertisements (please click here to preview the ads; http://www.bdocorporate.com/media/downloads/index.htm) the venture is projected to provide significant cash revenues on a weekly basis.

Raymond C. Dabney, XRAYMEDIA President & CEO, states, "We believe that we can effectively sell this product line through a city-by-city blanket marketing approach. With the addition of this television coverage we are providing to the joint venture, we anticipate a strong response from the initial rollout. With approximately 300 spot ads each day for this campaign, we feel that by coming out of the blocks strong in each target market, we will be very successful in building momentum for a national rollout. This marks the beginning of what we believe will be a strong cash flow business going forward. Since we announced this joint venture last week, BDO has received a tremendous response for media coverage of the products through interviews and editorial coverage. This is a very exciting time for our Company. As we have previously stated, our focus is on creating strong cash flow from our various business models.

Commenting on this agreement, Bobbie Joe Swartz, By Doctors Only Inc. CEO, states, "We are very pleased with the mass television coverage for our rollout. We have high expectations for our product launch and, with the addition of such a substantial amount of television coverage, we can penetrate each market instantaneously. The market for an all-natural anti-inflammatory product is enormous and we believe products such as Etaprin and Petapin, which offer significant benefits to the consumer, will be well received. We couldn't be more pleased with our joint venture partner, XRAYMEDIA. The Company has given us the opportunity to effectively mass market our product line to targeted major cities across North America with an intense "blanket marketing" television campaign.

About XRAYMEDIA

XRAYMEDIA is a traditional advertising agency that has leading edge live media trading technology. "The Live Media Marketplace v3.0" is available for Private-labeled in-house use and live general public negotiations. All buyers and sellers of media can negotiate in real-time, choosing currencies from around the world or use the new trade/barter modules to instantly change cash/trade values and percentage blends, over the Internet in a secure and simple manner. The system provides private, one-on-one and one-to-many negotiations while dynamically loading and matching inventory changes and instantly updating new opportunities, maximizing its registered users' reach to find the optimum market price for any given media inventory, without compromising the seller's proprietary pricing information or identity if they so choose. Sign in at www.xraymedia.com; there are no sign up fees or monthly charges for buyers or sellers. Place your orders and start negotiating, live, in a private, secured 128-bit encrypted media trading floor.