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XEROX LAUNCHES ADVANCED TRAINING PROGRAM TO HELP CUSTOMERS IMPROVE SKILLS, PRODUCTIVITY

 XEROX LAUNCHES ADVANCED TRAINING PROGRAM
 TO HELP CUSTOMERS IMPROVE SKILLS, PRODUCTIVITY
 CHICAGO, July 30 /PRNewswire/ -- An intensive learning program dedicated to improving customer productivity, business performance and document processing skills has been launched by Xerox Corporation (NYSE: XRX) at the company's international training center in Leesburg, Va.
 The education initiative -- called Xerox Document University -- was announced here today at Quick Print Expo '92, a major trade show for quick and commercial printers.
 For the first time in its 18-year history, the Xerox Leesburg training facility is extending a series of customized courses to Xerox customers who want to enhance their business, marketing, technical and managerial skills.
 "Xerox Document University is built on the premise that educated customers are successful customers. And successful customers are the key to our future as The Document company," said Gary Aslin, director of the Leesburg training center.
 "Leesburg is recognized for its world-class facilities and intellectual assets," Aslin added. "By sharing those resources, we can contribute to the productivity and competitiveness of our customers."
 Developed in collaboration with customers, training consultants and education professionals, Xerox Document University is intended to fill a gap in education programs available to document-intensive industries such as printing, publishing, data processing and government.
 "Customer service and quality management aren't learned by running a copier or a printing press," according to William Ternes, a board member of the National Association of Quick Printers and president of a printing company in Ann Arbor, Mich. "Seminars sponsored by professional organizations are valuable, but they tend to be specific and highly technical. It's very hard to cover a broad management topic in an hour. Xerox recognizes that we can't survive without better educational opportunities."
 Xerox Document University comprises three schools -- Executive Education and Symposia, Professional Development and Advanced Customer Training.
 The School of Executive Education and Symposia is designed to attract senior managers from larger companies. The school offers an in- depth Managerial Leadership Series focusing on issues such as empowerment, delegating, working relationships and organizational influence.
 The School of Professional Development is intended for customers who are involved in day-to-day operations such as sales and marketing. Courses include Process Re-engineering, Sales Skills Training and Customer Satisfaction for Commercial and In-Plant Printers, Data Communications Concepts, Profiles in Government Leadership, Intelligent Risk Taking and Managing for Innovation.
 The Advanced Customer Training (ACT) program, which has been in existence for more than 10 years, will continue to offer courses that enable customers to develop document production skills. The program teaches complete machine maintenance strategies for copiers, engineering products, electronic printers and advanced publishing systems.
 Xerox Document University evolved from the success of ACT courses which have been provided to about 7,500 American and Canadian customers since 1982.
 Course lengths at Xerox Document University vary from two to five days. Students attend classes an average of seven hours a day, with optional labs and product demonstrations in the evening. A schedule of more than 24 courses will be offered on a quarterly basis, effective immediately. Some courses are available on weekends and at off-site customer locations.
 Tuition is based on similar education programs and courses offered by business schools, universities and trade associations. Prices range from $695 to $2,450, depending on the course. Prices include instruction, materials, meals and accommodations. Transportation to and from Leesburg is not included.
 Opened by Xerox in 1974 as an internal sales and technical training complex, the Leesburg facility occupies 1.2 million square feet on a 2,100-acre site overlooking the Potomac River. The center is in the midst of a $17 million expansion project.
 Facilities include 250 classrooms and laboratories, a new museum tracking the history of xerography, dining hall, cocktail lounge and recreational amenities such as gymnasiums, tennis courts, jogging trails and an Olympic-size outdoor pool.
 For more information on Xerox Document University, or to obtain a course catalog, call 1-800-LEESBURG.
 -0- 7/30/92
 /CONTACT: Daniel C. Minchen of the Xerox Corporation, at the Hyatt Regency Chicago July 30-31, 312-565-1234 or 716-423-3539 after July 31/
 (XRX) CO: Xerox Corporation ST: New York IN: CPR SU:


KK -- CL006 -- 4963 07/30/92 09:25 EDT
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Date:Jul 30, 1992
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