Wyeth Pharmaceuticals Announces Results of Highly Successful Implementation of Closed Loop Marketing at 2007 EyeforPharma Sales Force Effectiveness Conference.Proscape Technologies Software Platform on Lenovo ThinkPad Tablet PCs Delivers Results Across 11 Brands at Wyeth MONACO -- In a continued commitment to providing critical and timely clinical information to health care providers, Wyeth United Kingdom today announced the results of their successful deployment of Proscape's Closed Loop Marketing platform to their sales teams in support of 11 Wyeth brands. The Wyeth Closed Loop Marketing system is a critical initiative that enables Wyeth to leverage their customer segmentation model in order to provide sound, clinical information in a highly compliant manner to their customers. The results of the program were announced at the 2007 annual EyeforPharma Sales Force Effectiveness Conference. Physician reaction to Closed Loop Marketing (CLM CLM - Career Limiting Move ) platform has been measurable and very positive: * 33% of physicians who would not normally see a pharmaceutical sales representative pharmaceutical sales representative Detailer, Drug rep Drug industry A drug company employee who regularly visits physicians and office practices, providing information on the company's products–usually putting a negative 'spin' on competitors' products. See Detailing. have been more likely to see a Wyeth representative equipped with their CLM system. * 65% of physicians have stated that their experience working with Wyeth provides high quality interactions that are preferred over traditional "detailing methods." * 72% of physicians stated that the overall experience creates more value for the physician and therefore their patients. The benefits realized by Wyeth in the UK have led to the expansion of their Proscape system in the Italian and German markets. "In today's environment where time with our customers is precious and access can be difficult, our Closed Loop Marketing program has enabled Wyeth representatives to engage the physicians they need to see, ensure that the right messages are communicated and spend more time with our prescribers," stated Andy Lloyd For the English cricketer, see . Radio broadcaster & DJ Andy Lloyd, was involved with hospital radio at the Royal Free Network in London before presenting and producing programmes for a number of BBC and commercial radio stations. , Systems Manager Sales and Marketing. "The results that we have achieved to date have exceeded expectations, especially in the critical areas of physician unaided message recall and costs savings. Additionally the system that we have implemented from Proscape provides us with a platform for international expansion as well as for our future multi-channel deployment." Mr. Lloyd co-presented with Raj Saujani, Senior Product Manager at Wyeth. "The Wyeth organization has done a wonderful job teaming together to leverage our technology to help their sales force and physicians," stated Derek Pollock president of Proscape Life Sciences following the Wyeth plenary session Plenary session is a term often used in s to define the part of the conference when all members of all parties are in attendance. These sessions may contain a broad range of content from Keynotes to Panel Discussions and are not necessarily related to a specific style of delivery. . "By combining the efforts of their Information System department with their Sales and Marketing teams, Wyeth is achieving a distinct sustainable competitive advantage while simultaneously ensuring regulatory compliance in all of their physician interactions." In related news, it was also announced at the conference that CreativeLynx, a Proscape Certified Content Provider, won the 2006 Geoff Brook Award for Innovation in New Media at the recent Pharmaceutical Marketing Society Advertising Awards for the Wyeth Tazocin program running on the Proscape platform on Lenovo Tablet PCs. About Wyeth U.K Wyeth is one of the world's leading pharmaceutical companies with a major focus on developing innovative new medicines to improve health and well-being. In the U.K, Wyeth is one of the largest pharmaceutical companies with a broad portfolio of leading products across a wide range of treatment areas, including rheumatology rheumatology /rheu·ma·tol·o·gy/ (-tol´ah-je) the branch of medicine dealing with rheumatic disorders, their causes, pathology, diagnosis, treatment, etc. rheu·ma·tol·o·gy n. , gastrointestinal disease gastrointestinal disease, n an abnormal state or function of the GI system. , mental health, women's healthcare, hemophilia, prostate cancer prostate cancer, cancer originating in the prostate gland. Prostate cancer is the leading malignancy in men in the United States and is second only to lung cancer as a cause of cancer death in men. , infectious disease Infectious disease A pathological condition spread among biological species. Infectious diseases, although varied in their effects, are always associated with viruses, bacteria, fungi, protozoa, multicellular parasites and aberrant proteins known as prions. , dermatology and transplantation. Wyeth is also a major force in preventative medicine through its Wyeth Vaccines division. About Proscape Technologies Proscape Technologies is the global leading provider of Multi-Channel Closed Loop Marketing software solutions. Proscape solutions are being utilized by eight of the top ten pharmaceutical companies globally. Since its inception in 1996, Proscape has been providing cutting-edge technology to leading pharmaceutical, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. firms helping them to improve sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , productivity and overall company performance. For more information about Proscape Technologies, visit www.proscape.com or call +1-215-441-0300 or via email at info@proscape.com. |
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