Writers Which Title Pulled in More Readers?
I?ve discovered that I can transform a loser, an article that practically nobody reads, into a winner, simply by refreshing the title. I''ll give you two examples of modifications, and you can be the judge Did I go from bad to better, or from better to worse? Writing Ezine articles makes it possible to polish our pieces even after we have submitted them. Take advantage of this second chance to re-title your pieces, and to earn the larger audience they truly deserve, says Dr. Gary S. Goodman, top speaker, best-selling author, and Fortune 1000 consultant.When I studied advertising in college, we read a neat book called, ?Which Ad Pulled Best?? It compared magazine and print ads in general, showing in the left column, one version, and then to its right, a second version. Our job, as students, was to discuss the relative merits of both, and then after a stimulating and lively discussion, our professor would end the suspense and tell us which was, in reality, more effective in selling goods and services. What a cool idea! Well, let me give you a similar shot, except we?ll examine a title or two that I?ve used for my Ezine articles.
I?ve discovered that I can transform a loser, an article that practically nobody reads, into a winner, simply by refreshing the title and the brief, teaser copy.
For instance, which of the following titles, aimed at sales managers, do you prefer:
?Sales Managers Are Too Wimpy!? or ?Tough-Love Sales Management??
I can tell you, hands down, that the first one, which I tried initially, fell on its face. Very few, and I mean, frighteningly few sales managers wanted to touch it.
When I shifted to the tough-love title, it quickly rose in the ranks to be among my best pulling articles with respect to readership. What?s more, I didn?t change a word of the text!
Today, I noticed that one of my submissions had garnered no clicks, at all, while others, posted at the same time, were all doing better. Clearly, this non-response sent me a message that my title was a dud.
What was it?
?Salespeople: What Is The First Word Out Of Your Mouth??
I just altered it to read:
?Salespeople: Having The Last Word Is Easy?The First One Is Trickier!?
I hope you like the change enough to click on it!
Writing Ezine articles makes it possible to polish our pieces even after we have submitted them. Take advantage of this second chance to re-title your pieces, and to earn the larger audience they truly deserve!
Best-selling author of 12 books and more than 800 articles, Dr. Gary S. Goodman is considered a foremost expert in telephone effectiveness, customer service, and sales development. A top-rated speaker, seminar leader, and consultant, his clients extend across the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: firstname.lastname@example.org.