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Wrigley Deploys New Flavor of RFID Solution With AeroScout and Cisco Technology.


Wi-Fi-Based Asset Tracking Improves Chewing Gum chewing gum, confection consisting usually of chicle, flavorings, and corn syrup and sugar (or artificial sweeteners). Prehistoric people are believed to have chewed resins.  Production Efficiency

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- AeroScout, Inc., the leading provider of Unified Asset Visibility solutions, today announced that The Wrigley Company has implemented its real-time enterprise visibility solution at its largest production facility in Europe, located in Poznan, Poland.

Wrigley is a recognized leader in confections and the world's largest manufacturer and marketer of chewing gum with production facilities in 14 countries around the world. Wrigley is using AeroScout's technology and a Cisco Unified Wireless Network to track the location of pallets in real time, optimizing the efficiency of the production process by reducing losses in time and material. The installation was deployed in Poland by AeroScout in collaboration with Megabit.

"The AeroScout solution will significantly increase the productivity of our facility in Poznan and because we were able to use our existing Cisco network, the installation was very straightforward," said Jacek Mackowiak, Factory Director at Wrigley in Poznan. "The solution provides benefits, which cut production time and thus increase effectiveness. All of this equates to improved product quality management."

"This is a great example of AeroScout's solutions being used to track work in process, which we do in many different manufacturing segments," said Andris Berzins, Managing Director, EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , AeroScout. "The Wrigley installation is representative of the value our manufacturing customers are achieving both in Europe and worldwide. Real-time visibility is evolving beyond just location to include a variety of sensor and status data, all of which enables manufacturers to optimize the efficiency of their operations."

"Combining Cisco's Unified Wireless Network and Wireless Location technology with AeroScout's Active RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  devices and MobileView software demonstrates how applications can converge seamlessly over the IP network to manage data as information, in real time, for the benefit of the business," said Carlos Rojas, Director of Manufacturing Business Solutions in Emerging Markets for Cisco.

"Managing work-in-process inventory drives greater productivity and that makes supply chains more predictable for customers who want to create and sustain competitive differentiation in their respective markets," adds Rojas. "We call this business solution the Connected Supply Chain and customers around the world are replicating the success of Wrigley in their own operations."

About The Wrigley Company

The Wm. Wrigley Jr. Company The Wrigley Company (NYSE: WWY) was founded on April 1, 1891 originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began offering chewing gum with each can of baking powder.  is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy chew·y  
adj. chew·i·er, chew·i·est
Needing much chewing: chewy candy.



chewi·ness n.
 candies, lollipops, and chocolate. The Company has global sales of $5.4 billion and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy fruit has been on the market slightly longer. (R), Juicy Fruit Juicy Fruit is a flavor and brand of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. (R), and Altoids(R) -- have heritages stretching back more than a century. Other well-loved brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba Hubba Bubba is a brand of chewing gum originally produced by Wm. Wrigley Jr. Company in the U.S. in 1979 but more recently produced in countries around the world. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so (R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool Air(R), and 5(R).

About AeroScout

AeroScout is the market leader in Unified Asset Visibility solutions. The company's products accurately locate and monitor assets and people over standard Wi-Fi networks, to improve and automate business processes. AeroScout's global customer base includes many of the Fortune 500 and the world's leading hospitals. Founded in 2000, AeroScout pioneered the Wi-Fi visibility market by introducing the industry's first Wi-Fi-based Active RFID tag An RFID tag that has its own power source. Contrast with passive RFID tag. See RFID and RFID tag. , and is widely recognized as leading the market in number of tags shipped. AeroScout is headquartered in Redwood City, Calif., with offices in Europe, Asia, the Middle East, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Australia. For more information, please visit www.aeroscout.com.

AeroScout is a registered trademark of AeroScout, Inc. Wi-Fi is a trademark of the Wi-Fi Alliance. All other trademarks are the property of their respective owners. Information is subject to change without notice.
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Publication:Business Wire
Date:May 7, 2008
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