Would you, could you, should you blog? Flexible, low-cost Web logs are a formidable business tool.EXECUTIVE SUMMARY * BLOGS (SHORT FOR WEB LOGS) are an information-sharing tool with many business possibilities. They offer commentary on a variety of topics with links to Web sites or other online resources. Low operating costs operating costs npl → gastos mpl operacionales make blogging a great marketing and knowledge management option for small firms. * A BLOG TYPICALLY IS TEXT WITH few graphics. It can be created with blogging software that is free and simple to use. A basic blog requires no special technical skills. * BESIDES HELPING TO PUBLICIZE pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. publicize or -cise Verb [-cizing, -cized] A FIRM and showcase its niche specialties, blogs can allow everyone in the firm to share information quickly or to track sales leads. * FIRMS CAN USE INTERNAL KNOWLEDGE BLOGS to help current employees work more efficiently and to get new hires up to speed quickly. As a repository of "institutional memory," knowledge blogs can remind current employees of policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental , link to documents employees need to read and document best practices. Team members can enter remarks to create a record of actions and decisions. * SO FAR THERE ARE ONLY A FEW accounting blogs. Most CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. blogs cover tax topics but there are a few in niche areas such as estate planning Estate Planning The overall planning of a person's wealth, including the preparation of a will and the planning of taxes after the individual's death. Notes: Contrary to popular belief, estate planning involves much more than preparing a will, and it is not only for the , business valuation and Sarbanes-Oxley. * TO CREATE A BLOG A FIRM WILL NEED TO select a blog publisher, create an account and start adding content. Bloggers must scrupulously scru·pu·lous adj. 1. Conscientious and exact; painstaking. See Synonyms at meticulous. 2. Having scruples; principled. adhere to adhere to verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful 2. the golden rule of blogging: "Thou must update frequently." The door is wide open to new and innovative uses of this technology for accounting firms. ********** Comic-sounding "blogs" aren't a Dr. Seuss Noun 1. Dr. Seuss - United States writer of children's books (1904-1991) Geisel, Theodor Seuss Geisel invention, though a Seussian opening might read something like this: A Blogville accountant was heard to say, "Should I blog or not blog? Should I blog today? Is it true they are tools with much to convey?" Indeed they are. Blogs (short for Web logs), which have been around for a few years, gained credibility during the 2004 presidential campaign when three Minneapolis attorneys used their Power Line blog to disprove disprove, v to refute or to prove false by affirmative evidence to the contrary. CBS news CBS News is the news division of American television and radio network CBS. Its current president is Sean McManus who is also head of CBS Sports. Current productions Current television shows
Interest in blogs as an information-sharing tool with many business possibilities has been growing. Fortune magazine called blogging one of the Top 10 Tech Trends in 2004 and the February 2005 Harvard Business Review Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and cited it as one of the "breakthrough ideas for 2005." There is even an international CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bloggers Club (http: //prplanet.typepad.com/ceobloggers). This article will tell CPAs how blogging can advance a firm's marketing, project management and research efforts. WHAT ARE BLOGS? A blog is an online journal that offers commentary on topics ranging from the general (weather: www.capital weather.com) to the comedic (Dave Barry For the English musician, see . David Barry, Jr. (born July 3, 1947) is a bestselling American author and Pulitzer Prize-winning humorist who wrote a nationally syndicated column for the The Miami Herald from 1983 to 2005. : http://weblog. herald.com/column/davebarry) to the obscure (London Underground The London Underground is an underground railway system - also known as a rapid transit system - that serves a large part of Greater London, United Kingdom and some neighbouring areas. It is the world's oldest underground system, and is one of the longest in terms of route length. : http://london-underground.blogspot.com). The Oxford English Dictionary Oxford English Dictionary (OED) great multi-volume historical dictionary of English. [Br. Hist.: Caught in the Web of Words] See : Lexicography added the word blog in 2003, defining it as "a frequently updated Web site consisting of personal observations, excerpts from other sources, etc., typically run by a single person and usually with hyperlinks to other sites; an online journal or diary." California attorney Denise M. Howell defines a blog as "a Web page so simple that its basic functions are well within the grasp of those who may have only basic technical ability." In general, a blog differs from a commercial Web page in two ways: * It is predominantly text with few graphics. * It is usually the commentary of a single author with links to Web sites or other online resources. BLOGS ARE ABOUT ACCESS Low entry costs make blogging accessible to small firms, and a basic blog is easy to establish and to update, requiring no special technical skills. Blog services offer software to help you build a simple blog, and provide server space for free or for a nominal fee (see "Starting a Blog," page 42). If you have a Web site, check with your current Web hosting service A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing to see whether it offers blog hosting. You also can hire a design firm to create your blog on a Movable Type movable type n. Printing Type in which each character is cast on a separate piece of metal. platform, as Roth & Co. CPA Joe Kristan did with Tax Updates (see "Roth & Co. Hops on the Blog On The Blog is a British radio comedy series that was first broadcast in May/June 2007 on BBC Radio 2. It starred Andy Taylor as the nerdish wargaming blogger Andrew Glasgow who was the central character of the series. Wagon," page 36). Once you've created a blog, you can add new postings as easily as you compose and send e-mail. Most blog services allow you to customize your blog by using design templates and by adding features such as news feeds that alert your readers to new postings. Readers then have the option to visit your blog to read the new input or to use an RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. (Really Simple Syndication) newsreader A client program that is used to read messages from Internet-based discussion groups (the venerable Usenet) or syndication feeds such as RSS and Atom. Some programs provide a search and organization tool for both newsgroups and feeds as well as local e-mail messages, contacts and other to automatically receive the information. The Tax Guru blog at www.tax guru.net provides its readers with a subscription button that takes only two mouse clicks to add its news feed to the popular free newsreader Bloglines. Users of Bloglines can then read a digest of postings to Tax Guru and many other blogs on www.bloglines.com/myblogs. Newsreaders relay content from sources other than blogs, too. For example, most major newspapers and networks, including the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , make their news stories available for newsreaders. The AICPA AICPA See American Institute of Certified Public Accountants (AICPA). uses RSS technology in the business valuation discussion forum to provide subscribers with notification of new forum postings (http://bvfls.aicpa.org). A news feed is just one of many options you can choose when creating a blog. You also can limit access to the blog or open it to the public. You can choose to allow readers to comment on your postings, and create permalinks ("permanent" links) to specific blog entries. Link popularity, a measure of both the quantity and quality of other Web sites that link to a site, plays an important role in search engine rankings Search engine ranking is a measure of the online promotional success of a web page or website. Most search engines default to ten organic or natural listings per page. Many include sponsor links before or to the right of the results. . When it comes to Internet visibility, blogs have the advantage over Web sites. New Orleans-based law firm Gordon, Arata, McCollam, Duplantis and Eagan offers a comparative illustration of Web site vs. blog popularity. Its traditional Web site (www.gamde.com) is attractive and informative--and only 31 other sites link to it, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Google. However, when Gordon, Arata partner Ernest E. Svenson started the Ernie the Attorney blog (http://emieattorney.typepad.com), it quickly became one of the most linked-to legal resources on the Web--7,920 other sites link to it. Blogs attract more links than conventional Web sites for several reasons. One is the culture, which encourages bloggers to link to each other. Indeed, most blogs include a list of links to other blogs, referred to as a blogroll. Ernie the Attorney links to about 30 other blogs in a section titled simply "Blogs I Like." Most of those in turn link back to him. Another reason other sites link to blogs is that blogs rank higher in search engines due to their frequent updates and their structure, which is easier for search engines to index than conventional Web sites are. And, finally, many blogs--such as Ernie the Attorney, with its crisp writing, eclectic mix of topics and the occasional literary trivia question-may be more popular because they are just more fun to read. HOW CAN BLOGS BENEFIT CPAs? Lawyers have quickly adopted blogs, but what does this tool offer accountants, relative novices to the medium (see "Resources," page 41)? Blogs can help CPAs enhance the marketing and knowledge management functions of their firms. * Marketing. Blogs provide a low-cost way to reach a desirable market segment--the affluent and well-educated-and woo them as CPA clients. One way to approach this is to integrate a blog into your marketing plan, so it works with your existing Web site and newsletter. (Roth & Co.'s Kristan refers to his Tax Updates blog as the "first draft" of his newsletter. All stories in his weekly newsletter going to more than 2,000 recipients first appear in the blog.) Besides helping to publicize your firm and showcase its niche specialties, blogs can allow everyone in your firm to share information quickly on current developments and to track information on sales leads. Caveat: A business blog that isn't updated frequently, that contains inaccuracies or that is poorly written can do more harm than good. Don't commit to blogging unless you are sure you have the time and talent on staff to oversee a blog that enhances your firm's reputation. The time commitment for writing entries, gathering and incorporating related links and responding to comments that users may leave on the blog can be substantial. * Knowledge management. CPAs may find value in a blog as a knowledge management tool. Firms can use blogs to help current employees work more efficiently and to get new hires up to speed quickly. As a repository of"institutional memory," knowledge blogs can educate new hires, remind current employees of policies and procedures, link to documents employees need to read and document best practices. Blogs maintained by vendors that market to CPAs (Quickbooks' http://quickbooks_online_blog.typepad. com, for instance) alert staff to new developments and training opportunities. Internal knowledge blogs, sometimes referred to as k-blogs, are becoming mainstream business tools. Each team member can enter his or her remarks to create a record of actions and decisions. Blogs make it easy to document projects so that all team members are better informed. Knowledge blogs also can serve as a venue to help telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework. employees stay more involved or for departing employees to leave knowledge behind. Accounting firms that install accounting systems for clients may find internal blogs useful to manage those customer projects. Notes about updates, timelines and problems encountered with installations can be posted on a blog for the team to review. For more information on using blogs as knowledge management tools in a professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm, check the Excited Utterances blog (http://excitedutterances.blogspot. com), which focuses on knowledge management issues in law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
ACCOUNTANTS WHO BLOG So far there are few accounting blogs, and a fair number of the existing ones cover taxes. In addition to Tax Updates, there is the Tax Guru (www.taxguru.net) blog, where Arkansas CPA Kerry M. Kerstetter answers tax questions and posts links to tax-related stories (and the occasional cartoon) in the news. Russ Fox, CPA, of Clayton Financial and Tax, California, comments on tax news in his Taxable Talk blog (www.taxabletalk.com). Stuart Levine, a Maryland tax attorney, analyzes cases on the Tax & Business Law Commentary blog at http://taxbiz.blogspot.com Trish McIntire, an enrolled agent An Enrolled Agent (or EA) is a tax professional recognized by the United States federal government to represent taxpayers in dealings with the Internal Revenue Service. The profession has been regulated by Congress since 1884. (EA), incorporates her own experiences with links to tax news on the Our Taxing Times blog at http://trishmc.typepad.com. Perhaps the most visible nontax accounting blog is the Financial Accounting Blog at http://accounting.blogspot.com, which posts current items relevant to financial accounting and finance. Other nontax accounting blogs include * Confessions of an Accounting Bum (http://accounting bum.blogspot.com). * CPA Firm Technology Blog (www.briantankersley.com/cpatech). * CPA Sense (http://cpasense.blogspot.com). * Internal Auditing Blog (http://iia.blogspot.com). * The Analyst's Accounting Observer Weblog See blog and Web log. (World-Wide Web) weblog - (Commonly "blog") Any kind of diary published on the World-Wide Web, usually written by an individual (a "blogger") but also by corporate bodies. (www. accountingobserver.com/blog). * The Tech Gap (www.thetechgap.com). * Vanilla Accounting (www.vanilla-accounting.com/blog/ index.php). A handful of law school professors maintain accounting-centric blogs. Paul L. Caron at the University of Cincinnati College of Law The University of Cincinnati College of Law is the fourth oldest continually running law school in the United States and a founding member of the Association of American Law Schools. It was started in 1833 as the Cincinnati Law School. edits the TaxProf blog (http://taxprof.type pad.com). James Edward Maule of the Villanova University School of Law Adjacent to the university campus is Philadelphia’s Main Line. The law school is at the approximate midpoint of east coast legal centers in New York and Washington and only 20 minutes by commuter rail from the center of Philadelphia. comments on tax law in the Mauled Again blog at http://mauledagain.blogspot.com. Daniel Shaviro at New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the Law School covers tax and budget policy, as well as contemporary U.S. politics and culture, in his blog Start Making Sense (http://danshaviro.blogspot.com). A few blogs are springing up in niche areas. Chicago attorney Joel A. Schoenmeyer publishes the Death and Taxes blog (http://jas-law.typepad.com) and Gerry W. Beyer, a professor at St. Mary's University School of Law St. Mary's University School of Law has the distinction of being the oldest Catholic law school in the American Southwest. It is located in San Antonio, Texas. Approximately seven hundred students are currently pursuing either a juris doctor or LL.M. at the School of Law. , maintains the Wills, Trusts & Estates Prof Blog (http:// lawprofessors.typepad.com/trusts_ estates_prof). Those pretty much corner the market on estate planning blogs. There is at least one blog devoted to Sarbanes-Oxley, Inside Sarbanes-Oxley (www. insidesarbanesoxley.com/sarbanes_ oxley_blog). Developments in business valuation are covered by the Financial Consulting Group Business Valuation Blog at www.gofcg.org/blog. CREATING A BLOG To get started with a simple business blog you can sign up with a blog publisher such as Blogger or TypePad (see "Starting a Blog," below). Blogger, owned by Google, is a free service that allows you to set up a blog quickly using its design templates. TypePad is a fee-based blog publisher that offers more features for modest prices starting at $4.95 per month. For more robust enterprise-level tools for internal blogs, look to companies like Traction Software (www.trac tionsoftware.com), which specializes in collaboration and knowledge management for program teams and intelligence units. Once you select a publisher, you can customize your blog with the tools it provides and start adding content. As you begin, keep in mind these tips from blog consultant Debbie Weil for creating an effective blog: * Start with a topic you're passionate about. * Concentrate on short, frequent entries in your blog. * Let yourself go as a writer and allow your authentic "voice" to emerge. * Use correct grammar and syntax. * Purposefully organize the content of your blog. * Post a new entry at least once a week, preferably two or three times a week. * Include your key contact information on your blog. Technology professionals, journalists and lawyers have embraced blogs. Blogs are just catching on in the accounting profession, and that means the door is wide open for CPA firms to create new and innovative uses of this technology. There is a huge opportunity for accountants to enter this area. CASE STUDY Roth & Co. Hops on the Blog Wagon. When Roth & Co. PC of Des Moines, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation). Des Moines (pronounced /dɪˈmɔɪn/ in English, , formed in the early 1990s, the partners had concerns common to many small accounting firms: How do we grow our practice? How can we market effectively on a small budget? The partners, who had come from then-Big Six firms, wanted to continue to do "big-firm marketing," albeit on a small-firm budget. Joe Kristan, CPA, Roth & Co. director of taxation, assumed responsibility for developing a marketing plan for the firm. He quickly realized that relying on a high-quality, full-color, printed newsletter as the core of the marketing program was an expensive proposition. He decided to produce the newsletter in electronic format and send it out via e-mail. That worked well, but he continued to look for ways to keep the content fresh and to differentiate the firm. He seized upon blogging as the solution. Kristan started the Roth & Co. Tax Updates blog (www. taxupdateblog.com) in 2001 by adding a page to his Web site that he updated daily with the latest tax news. (While a Web page can function as a blog, most bloggers find it clumsy--and it is nearly impossible to maintain if you don't have at least a nodding acquaintance with html programming.) Kristan switched to a specialized software called Movable Type (www.sixapart.com/movabletype), which is designed to automate the process. To get a professional look in keeping with a big-firm image, he hired Sekimori Design, designers of Power Line, to make sure the blog had a look and feel consistent with the other Roth & Co. marketing pieces (see "Starting a Blog," page 42). Kristan likens reading about tax law to "dining on sawdust sawdust used as litter for chickens and bedding for horses. Sawdust made from treated timber may cause pentachlorophenol and other wood preservative poisoning. Fungi growing in sawdust litter in poultry houses may cause poisoning in the birds. ," so he strives to make the postings to Tax Updates interesting and humorous. He focuses on practical and helpful items for his clients and stays away from areas--such as cross-border mergers--that he knows will not have broad appeal. He looks for human interest and tries to emphasize Iowa-specific stories. One recent posting on illegal tax-avoidance schemes begins, "Like the emergence of daffodils and the return of the robin, the blossoming of permanent injunctions against flaky flaky - (Or "flakey") Subject to frequent lossage. This use is of course related to the common slang use of the word to describe a person as eccentric, crazy, or just unreliable. tax preparers is a perennial sign of the spring." Postings such as "Procrastination and Penury pen·u·ry n. 1. Extreme want or poverty; destitution. 2. Extreme dearth; barrenness or insufficiency. [Middle English penurie, from Latin " and "My Home Equity Loan Is Deductible. Isn't It?" give valuable advice to readers. Roth & Co. says its blog works hand-in-hand with its newsletter. "It gives clients a comfort level that we're on top of things, even if we aren't a national firm," says Kristan. It has led to other marketing opportunities, too. One fan of the blog emailed some of the more interesting postings to his brother-in-law, the editor of the local paper. Impressed, the editor asked Kristan to write a monthly column, which he has done for more than a year. Kristan estimates that the time he spends on his firm's newsletter and blog is roughly equivalent to playing a round or two of golf. So while his partners may build relationships with clients on the golf course, Kristan uses a comparable chunk of time to reach the approximately 250 people who read his blog each day during tax season. Fore. RESOURCES AICPA Resources Conference TECH 2005: The AICPA Information Technology Conference--Celebrating 25 Years June 27-29, 2005 Bellagio, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. For more information about AICPA resources or to register, go to www.cpa2biz.com or call the AICPA at 888-777-7077. Professional services blogs Of the few blogs devoted to marketing professional services firms, most cater to law firms. Because the challenges of most CPA firms have similarities to those of other types of professional services firms, accountants may find these three blogs useful: * Larry Bodine's Professional Marketing Blog (http://pm.typepad.com/ professional_marketing_bl). Bodine is the North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. regional director of the PM Forum, a global organization of 3,000 marketers in law, accounting and management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects . His blog addresses many business development issues professional services firms face. * Real Lawyers Have Blogs (http:// kevin.lexblog.com). This blog, operated by Kevin O'Keefe, offers insight into the topic of blogs and Internet marketing See Internet advertising. . His company, LexBlog, offers an affordable and quick turnkey blog "package" for professional services firms. * BW Price's Marketing U (http:// bwprice.blogs.com). This blog, operated by Barbara W. Price, senior vice-president of marketing and business development, Mercer Capital Management Inc. of Memphis, offers marketing tips with a focus on actionable "how-to" information. Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. blogs Law-related blogs, where attorneys post comments on cases and offer opinions on legal news, may be useful resources for practitioners who offer litigation consulting. The Blawg Web site (http://blawg.org) has a searchable directory of legal blogs. Some legal blogs of note include * Bag and Baggage (http://bgbg. blogspot.com). Musings of Denise M. Howell, a California appellate and intellectual property lawyer. * Corporate Counsel (www.thecorporate counsel.net/blog/blogindex.html). A securities law blog maintained by Corporate Counsel magazine. * May It Please the Court (http://mayit pleasethecourt.net/journal.asp). A blog of legal news and observation. * Blog 702, the Official Blog (www. daubertontheweb.com). A blog published by Philadelphia attorney Peter B. Nordberg, who covers expert witness issues. * PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. for Lawyers (www.pdfforlawyers. corn). Ernest Svenson's companion blog to Ernie the Attorney. Blog search tools The blogosphere The total universe of blogs. See blog. is rich with good content that can be difficult to locate. Some popular blog-specific search tools that can help with your research efforts are * Blawg Search (http://blawgs.detod. com) searches legal blogs. See also www.blawgrepublic.com, which provides a digest of the latest news and commentary from the legal blogging community. * Bloglines (www.bloglines.com) has tools to publish blogs and share news feeds in addition to its blog search feature. * DayPop (www.daypop.com) focuses on breaking news stories. * Feedster (www.feedster.com) has a search tool for blog news feeds. * Technorati (www.technorati.com) publishes a list of the 100 most authoritative blogs, ranked by the number of sources that link to each, in addition to its search feature. Starting a Blog A hosted blog service can help you start blogging cheaply and easily. Depending on the service, you even may be able to post to your blog by e-mail. The software organizes your posts with the most recent at the top. The following blog services are good for beginners as they provide a free or low-cost combination of blogging software and hosting services: * Blogger (www.blogger.com). Owned by Google, this free blog service is the largest. * TypePad (www.typepad.com). A low-cost service for hosting and publishing Web logs and photo albums. * Square Space (www.squarespace.com). The professional design options allow you to set up a great looking blog or even a full Web site for an amazingly low price. If you are ready to go beyond the basic starter blog, consider these design companies that create customized blogs: * Design 4 Results (www.design4results.com). Offers design and implementation of a Movable Type publishing platform site. * Sekimori Design (www.sekimori.com). Offers a wide array of services ranging from logo design to Web site development. PRACTICAL TIPS * To enhance your firm's visibility, integrate a blog into your marketing plan so it works with your existing Web site and newsletter. * Use knowledge blogs to manage internal projects. Telecommuting employees can use them to stay involved and departing employees can leave knowledge behind. * Update your blog often. EVA Eva to marry winner of singing contest. [Ger. Opera: Wagner, Meistersinger, Westerman, 225–228] See : Prize 1. Eva - A toy ALGOL-like language used in "Formal Specification of Programming Languages: A Panoramic Primer", F.G. M. LANG, CPA/ABV, ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and , is the Memphis-based executive director of the Financial Consulting Group, an association of business valuation and litigation support firms. A recent inductee into the AICPA Business Valuation Hall of Fame, Lang also is coauthor of Best Websites for Financial Professionals (John Wiley John Wiley may refer to:
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