Worth every cent: there's more to being a smart consumer than simply slashing your budget.Have you ever bought something on a friend's recommendation only to see it languish on your shelf? Or perhaps you've spent extra on the full version of a product only to use the most basic features? If so, you're not alone. The last five years have seen an increase in consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. , with Americans buying more products than they'll ever use. "Materialism is prevalent in today's society, which makes us susceptible to the bombardment of advertising and marketing," says Cynthia Jasper, a consumer science professor at the University of Wisconsin-Madison “University of Wisconsin” redirects here. For other uses, see University of Wisconsin (disambiguation). A public, land-grant institution, UW-Madison offers a wide spectrum of liberal arts studies, professional programs, and student activities. . She explains, "this creates an artificial need which drives us to spend more than we can afford to feed a false sense of self." Food, clothing, and electronics are among the biggest culprits of wasted money. For example, says Jasper, "sometimes people buy clothes, and by the time they get home, they decide that it's not as fashionable as they thought it was. They wear it once or twice or not at all." Here are five tips to help augment the enjoyment and usefulness of your purchases: 1 Do your homework "Think through each purchasing decision carefully," advises Jasper. Hake hake: see cod. hake Any of several large marine fishes (genus Merluccius) usually considered part of the cod family. Hakes are elongated, large-headed fishes with large, sharp teeth, two dorsal fins (one notched), and a notched anal fin. a thorough inventory--not a wish list--of what you need in a product. If you're in the market for a digital camera, list your priorities before entering the store or browsing online. This will ensure that you won't leave with a multi-lens professional model when all you need is a point-and-shoot for Junior's kindergarten graduation. Once your list is complete, cross-reference it with product features online or in a store until you find the perfect match. Independent comparison sites such as www.consumerreports.org and www.lowermybills.com are also a big help. 2 Use it or lose it Sell or donate unwanted products so that others may benefit. Check out Websites such as www.freecycle.org and www.zunafish.com. As novel alternatives to eBay, Freecycle coordinates free trades among community members while Zunafish provides a marketplace for CDs, DVDs, videogames, and paperback books for just $1 per trade. 3 Limit special purchases Many products bought for special occasions are quickly abandoned. This may include decorations for future events or special ingredients you bought to try that dish you saw on the Food Network but never had the time to make. A study by Brian Wansink Brian Wansink (born 1960, Sioux City, Iowa) is an American professor in the fields of marketing and nutritional science. He is best known for his work on consumer behavior and specifically on food psychology and behavior, which focuses on how micro environments (supermarkets, of Cornell University's Food and Brand Lab found that 12% of purchased groceries are never used. To avoid creating waste, the report recommends buying multipurpose mul·ti·pur·pose adj. Designed or used for several purposes: a multipurpose room; multipurpose software. multipurpose Adjective ingredients as often as possible. For example, if a recipe calls for canned okra okra: see mallow. okra Herbaceous, hairy, annual plant (Hibiscus esculentus or Abelmoschus esculentus), of the mallow family, grown for its edible fruit. Okra leaves are deeply notched; flowers are yellow with a crimson centre. or corn, choose the corn. When planning special events, purchase related items as close to the date as possible just in case your plans change. 4 Try before you buy "The brain and emotions are incredibly powerful in imagining a wonderful experience with a product before you actually use it," says Larry Compeau, a marketing professor at Clarkson University Clarkson participates in student exchange programs with many schools in Europe and Australia. One example is the University of Leicester in the UK where students who are studying engineering come to Clarkson for a year as part of one of the exchange programs. in Potsdam, New York Potsdam, New York relates to two locations in Saint Lawrence County, New York:
5 Get testimonials from other users When a store trial isn't possible Compeau says other consumers are a great resource. "Find someone who owns the product you're considering, solicit their opinion and ask to give it a whirl Verb 1. give it a whirl - try; "let's give it a whirl!" give it a try colloquialism - a colloquial expression; characteristic of spoken or written communication that seeks to imitate informal speech ." What did that person like or dislike about it? |
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