Worldwide Celebrity Favorite New Accessory, Ritmo Mvndo Watches, to Unveil New Collection at BASELWORLD 2004, Hall 1.1 Booth E15.

Lifestyle Editors/Business Editors

LOS ANGELES & BASEL, Switzerland--(BUSINESS WIRE)--April 14, 2004

New for BASELWORLD Are the Mini Data, Pantheon, and Ritmo Sport

Themed Collections of Popular Italian-Designed Handcrafted Watches

On the heels of increasing demand by the World's "A-List" celebrities for the Ritmo Mvndo brand watches, the company announced today that it would be introducing several new additions to its collection at the 2004 BASELWORLD International Watch and Jewelry Show, that takes place in Basel, Switzerland, from April 15-22, 2004.

Ritmo Mvndo's luxury watch collection, which was met with runaway enthusiasm over the 2003 holiday season, will be expanding its classic collections to include Pantheon, Mini Data, and Ritmo Sport as well as adding new colors, extensive diamond treatments and original "looks" to several of Ritmo Mvndo's most popular existing watch styles.

The new Pantheon collection derives its name from one of the most striking buildings in the great city of Rome. This new rounded watch echoes the classic architectural design of the ancient half-domed edifice in Rome's famed Piazza della Rotonda. Much like its namesake, in which striking patterns of light shine in from the domed ceiling's center oculus, the Pantheon watch glimmers with opulent metallic detailing in an array of richly hued watch faces and matching wristbands, offered in the finest Italian leathers -- perfect for international travel, whether business or pleasure. Pantheon will house a Swiss Eta Automatic movement with skeleton features from the top, allowing the movement to be seen. Pantheon's carved stainless steel construction and glass casing are water resistant and it features an Art Deco font of Arabic numerals.

According to Ritmo Mvndo founder and creator, Ali Soltani, the entire Ritmo Mvndo collection owes its origin to one of the most glamorous and prolific movie stars of all time, Elizabeth Taylor. Now, inspired by Ms. Taylor's love of jewelry and all things diamond, Soltani is proud to unveil the new Mini Data, a smaller version of the famous rectangular tank shape Ritmo Mvndo Gran and Piccolo Data. Like their predecessors, the Mini Datas will come in a myriad of fashionably, yet luxuriously elegant colors in Roman Numbers with Swiss Quartz movements, suitable for all occasions. From red-carpet galas to quiet evenings of gourmet dining, these petite gems will be offered with and without diamonds, and are expected to grace celebrity wrists like those of current Ritmo Mvndo fans Elizabeth Taylor, Oprah Winfrey, Sarah Jessica Parker, Whitney Houston and Gwen Stefani.

Inspired by Soltani's love of sports, and the strong affinity for the brand shown by some of today's top athletes, Ritmo Mvndo's Ritmo Sport collection, will beautifully incorporate the world's most beloved sports -- International Footbal (soccer in the states), American football, basketball, golf and polo -- into the face of the watch while upholding the classic style elements, exquisite design, and luxury materials that make the watches celebrity favorites. Ritmo Sport offers all genders the opportunity to wear their favorite sports on their wrist in a classy method without the ostentatious characteristics of other watches. Ritmo Sport, graced by Ritmo Mvndo's signature Italian leather and crocodile-skin band, will put a new face on affordable luxury watches and will be sure to be seen on the wrists of current Ritmo Mvndo aficionados, Shaquille O'Neal, Kobe Bryant, Barry Bonds, and Wayne Gretzky.

Ritmo Mvndo's watches are accessibly priced luxury items. Available in approximately 20 countries worldwide, the watches are sold in prestigious retailers including: Saks Fifth Avenue, Tivol in Kansas City, Stanley Korshak in Dallas, and David Orgell on Rodeo Drive and fine jewelers worldwide. The Ritmo Mvndo collection of watches comes in numerous distinctive styles with several variations of color combinations and ranges in price from $900 to $2,975.

About Ritmo Mvndo

The Ritmo Mvndo watch collection, created by Ali Soltani in 2002, is designed and hand-crafted in Italy. The very first Ritmo Mvndo watch was expressly made for, and presented to, Elizabeth Taylor on her birthday -- in her traditionally preferred color of purple. According to Soltani, Ms. Taylor inspired the entire Ritmo Mvndo collection. For more information or to locate a store, please call 1-866-RITMO-US or visit www.ritmomvndo.com.