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WorldPoint Launches Multilingual Web Site for NTT; WorldPoint Passport Creates 10-Language Site for Japan's Largest Telecommunications Company in 72 Hours.


HONOLULU--(BUSINESS WIRE)--Sept. 21, 1998--WorldPoint, the only company to provide scalable Web site globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 solutions, today announced the launch of the Asian Multimedia Forum multilingual Web site (http://www.worldpoint.com).

The Asia Multimedia Forum (AMF AMF ACE (Allied Command, Europe) Mobile Force
AMF Autorité des Marchés Financiers (French)
AMF Action Message Format
AMF Arab Monetary Fund
AMF Asian Monetary Fund
AMF Autocrine Motility Factor
) is a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  and open forum for organizations and individuals to share in promoting the acceptance and implementation of multimedia services/applications/technologies across Asia.

With a diverse group of member organizations in over 15 different Asian countries, a multilingual Web site for AMF addresses the organization's need to communicate with members, media and employees in multiple Asian languages. The 10-language Web site, translated into English, Japanese, Korean, Traditional Chinese, Simplified Chinese, Thai, Malay, Tagalog, Vietnamese and Indonesian, was commissioned by Nippon Telegraph and Telephone Nippon Telegraph and Telephone Corporation (日本電信電話株式会社   (NTT NTT Nippon Telegraph and Telephone Corporation
NTT New Technology Telescope
NTT National Technology Transfer, Inc
NTT Name That Tune (TV game show)
NTT National Tree Trust
NTT Number Theoretic Transform
), a founding member of the Asia Multimedia Forum.

The success of AMF's multilingual Web site is a clear indication that human language Web site translation is critical for organizations looking to promote ideas, extend influence, and communicate with constituents in the new online marketplace.

"AMF's new multilingual site, created by WorldPoint Passport, enables the organization to overcome language barriers and foster communication between leading telecommunications and multimedia companies rapidly expanding across Asia," said Hiroshi Abiko, manager of NTT's Global Multimedia Business Division.

"As Japan's leading telecommunications service provider A Telecommunications Service Provider or TSP is a type of Communications Service Provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless companies. , NTT is a strong proponent of the Asian Multimedia Forum's mission to encourage the development of multimedia business opportunities across Asian borders."

How WorldPoint Passport Works

A multi-language Web content management tool, WorldPoint Passport is the only system with the ability to create a site in one language and deploy it in many. WorldPoint Passport's decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 system allows users to add, modify, and expire multilingual pages through simple browser based forms.

When the system detects textual modifications it automatically routes changes to WorldPoint Human Translators, a network of over 6,000 translators for 75 different languages, which then translate the text and automatically publish it on the site, keeping multilingual versions synchronized with the source version.

WorldPoint Passport offers as single-click language addition, speedy language importation, an automatic language search engine and site map generation, all features necessary for multilingual site management.

"WorldPoint delivered a complex, dynamic, 10-language Web site for AMF in just 72 hours, which is unheard of Not heard of; of which there are no tidings.
Unknown to fame; obscure.
- Glanvill.

See also: Unheard Unheard
 in the language translation market," said Massimo Fuchs, president of WorldPoint. "WorldPoint's speed, accuracy and scalability proved to AMF that we could make a strategic difference in their business objectives, enabling them to communicate more effectively and immediately with their business partners across Asia."

Unique AMF Site Features

Because WorldPoint Passport is the only language translation software solution to support both single and double byte characters See Unicode.  (which are used in many Asian and Far Eastern languages), WorldPoint Passport was NTT's obvious choice for developing AMF's multilingual site.

Due to the complexity of the languages involved, WorldPoint equipped the AMF site with advanced features, including extensive double-byte character search engines in each language, automatic viewing of different language versions, and the ability to automatically detect a user's preferred language.

In addition, by using WorldPoint Passport, NTT was able to cut expenses by approximately 90%, compared to the cost of creating 10 single language Web sites. The WorldPoint solution also afforded the reduction of staff content developers and graphic artists, as well as the elimination of dedicated software, hardware, and networking equipment.

About AMF

The Asia Multimedia strives to identify specific needs for multimedia services/applications in Asia, develop appropriate services/applications, create network/application platforms necessary for cross-border interoperability, and promote the implementation and usage of the platforms, services and applications in the region.

In addition to Nippon Telegraph and Telephone (NTT), founding members of AMF also include: China Telecom, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  Telecommunications Ltd., PT INDOSAT and PT Telekomunikasi Indonesia, International Digital Communications Transmitting text, voice and video in binary form. See communications.  Inc., Internet Initiative Japan Inc., Japan Satellite Systems Inc., Hyosung Group, Korea Telecom KT (formerly, Korea Telecom, Korean: 한국통신, NYSE: KT) is South Korea's top integrated wired/wireless telecommunication service provider. KT has been Korea's leader in the development of the information & communications business for the last 25 years , Binariang Sdn Bhd SDN BHD Sendirian Berhad (Malay equivalent to incorporated) , Multimedia Development Corporation, Telekom Malaysia Telekom Malaysia Berhad (TM) is the largest telecommunication company in Malaysia and also Southeast Asia's second-largest telecommunication company. It has a monopoly on the fixed line network and has a considerable market share of the mobile communications market after its  Berhad, Smart Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share.  Inc., 1-Net Singapore Pte Ltd, Singapore Technologies Telemedia Pte Ltd., Telephone Organization of Thailand and The Communications Authority of Thailand.

About NTT

Nippon Telegraph and Telephone (NTT) is the world's leading telecommunications company and a pioneer in its field. Established over 100 years ago, NTT today is the principal telecommunications company in Japan, with 60 million subscribers and over 200 branches throughout the country.

Globally, over 3,200 multi-national companies look to NTT for leading-edge solutions to their telecommunications requirements and the new need for information communications services that go far beyond conventional telephony. NTT's multimedia related revenues currently amount to 600 billion Yen annually and the company is targeting multimedia revenues of 1 trillion Yen by 2001. NTT is also a founding member of The Asia Multimedia Forum.

About WorldPoint

WorldPoint (http://www.worldpoint.com) is an Internet globalization company that combines multilingual content management systems and Internet translation solutions with the world's largest network of professional language translators for the reliable, cost effective deployment of global communications. The company's flagship product, WorldPoint Passport, is an award winning Web site globalization solution for creating, managing, and delivering complex multilingual Web sites.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 21, 1998
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