World-Renowned Marketing Strategist Dr. Peter C. Wilton to Speak at Grey San Francisco Event; Award Winning Haas School of Business, UC Berkeley Professor To Share His Vision on How To 'Build Customers for Life'.

What?      Grey San Francisco Kicking and Screaming: Dragging
           Marketing Into the 21st Century Speaker Series

Who?       Dr. Peter C Wilton, Hass School of Business, UC Berkeley

Subject?   How to build customers for life

When?      June 7, 2006 from 5:30pm to 7:30pm

Where?     Grey San Francisco, 303 2nd Street North, Suite 300,
           San Francisco

How?       To join the guest list, contact Sabrina Alfin,
           [e-mail] [phone]

E[acute accent]At the 2nd event in its 'Kicking and Screaming: Dragging Marketing Into the 21st Century' Speaker Series, Grey San Francisco will host one of the world's leading marketing strategists, Dr Peter C. Wilton of Haas School of Business, University of California, Berkeley. E[acute accent]Dr. Wilton will share his vision of a world where organizations build a life-long, loyal customer base, to meet head-on the challenges of today's intensely competitive business environment. Dr. Wilton will guide the audience through three essential elements to building life-long loyalty: creating the customer experience architecture; building customer franchise; and reframing value propositions. E[acute accent]Grey San Francisco's Kicking and Screaming speaker series, held quarterly, aims to challenge current marketing practices and discover new approaches to meet today's business challenges head-on. The first event, attended by more than 50 senior clients and marketing services industry figures, featured guest speaker Dr. Bernd Schmitt of Columbia Business School, one of the leading experts on experiential marketing. Future speakers include:

E[acute accent]--Sept 13: Regis McKenna, Silicon Valley marketing guru and author, will discuss: "Who Will Own Marketing? The CMO or the CIO?"

E[acute accent]--Nov 7: Doug Rushkoff, NYU Communications professor and PBS documentary filmmaker of "The Persuaders": will share his experience on how to target 'ScreenAgers'

E[acute accent]To sign up for any of these events, please contact Sabrina Alfin at [e-mail], Tel: [phone].

E[acute accent]About Grey San Francisco

E[acute accent]Grey San Francisco is one of the fastest growing agencies in California thanks to its single integrated business unit structure which includes: advertising, direct, interactive and full-service media planning and buying under one roof. Recent wins have included SanDisk and Symantec. It is part of Grey Worldwide, one of the world's largest advertising networks, a WPP company (NASDAQ:WPPGY).

E[acute accent]Dr Peter C Wilton: A Biography

E[acute accent]Dr. Peter Wilton teaches strategy, marketing, and international management in the Haas School of Business at the Haas School of Business, University of California, Berkeley. He has also served as a visiting professor at the Graduate School of Business at Stanford University, and on the faculties of Duke and Purdue Universities in the United States, Macquarie Graduate School of Management, the University of Melbourne, and the Australian Graduate School of Management in Australia, as well as the executive programs of the University of Michigan, the University of Chicago and Pennsylvania State University. E[acute accent]Dr. Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute. He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize. In the US, he has been recognized by Business Week magazine as one of the country's leading business instructors. In addition, he has been recognized in the "Who's Who" Registry of Leading American Executives. Most recently, Dr. Wilton received recognition from the International Society for Performance Improvement for "outstanding instructional intervention". Dr. Wilton has published widely, his articles on management appearing in numerous leading journals, including the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, European Research, and elsewhere.