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World-Class Snowboarders Combined with Hot, New Music Acts Mixed with Digital Interactive Experiences Equal Philips 2003 US Open Snowboarding Championships.


Business Editors

STRATTON, Vt.--(BUSINESS WIRE)--March 14, 2003

Philips brings a new twist to this year's top snowboarding event

Every March, the world's best riders migrate to Stratton, Vermont Stratton is a town in Windham County, Vermont, United States. The population was 136 at the 2000 census. Geography
According to the United States Census Bureau, the town has a total area of 121.5 km² (46.9 mi²). 120.1 km² (46.4 mi²) of it is land and 1.4 km² (0.
 for snowboarding's most anticipated event - Philips US Open.

This year, the event finals will be held from March 14-16 and feature three different events - the all new Friday Night Rail Jam, the Superpipe contest on Saturday and Slopestyle event on Sunday. As this year's title sponsor, Philips Electronics brings a host of new entertainment and interactive experiences to the event.

"We are extremely excited about being the first title sponsor of the US Open and believe it is a perfect fit for a Philips Fusion event," said Mark McCully, director of youth marketing for Philips Consumer Electronics Philips Consumer Electronics is a part of Koninklijke Philips Electronics N.V. (usually known as Philips); and is one of the largest electronics companies in the world. In 2005, its sales were € 30.4 billion (US$38. . "The environment of the US Open allows Philips the opportunity to connect with thousands of young adults by allowing them to experience our products first hand and to see the latest digital technologies."

For the past two years, Philips has sponsored several action sporting events and created an interactive, festival atmosphere that has become known as Philips Fusion. Each summer, Fusion descends on Huntington Beach, California Huntington Beach is a seaside city in Orange County in southern California. As of the 2000 census, the city population was 189,594. It is bordered by the Pacific Ocean on the west, by Seal Beach on the north, by Costa Mesa on the south, by Westminster on the northeast, and by  for Philips US Open of Surfing, offering event goers digital experiences, contests, and concerts that entertain long after the daily competition is over. This year, Philips takes Fusion up a notch by adding Philips US Open Snowboarding Championships to the line-up. On March 14, event goers will not only witness the best competition snowboarding has to offer, but will also have plenty to experience between the heats.

The Competition

One year after snowboarding dominated the Olympics, the competition at the Open will be more intense than ever with explosive riders like X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports.  Champion Shaun White Shaun Roger White (born September 3, 1986 in Carlsbad, California), is an American athlete. He has been a notable competitor in professional snowboarding since he was twelve years old.

White stands 5' 8.5" (1.73 m) tall.
 taking on Olympic Medalists Ross Powers Ross Powers (born February 10, 1979)is a world champion halfpipe snowboarder from Stratton, Vermont. He led the U.S. sweep in the 2002 Winter Olympics men's halfpipe competition, one day after his 23rd birthday. , Danny Kass Daniel Kass (born on September 21, 1982 in Greenwich, CT is a professional snowboarder from Vernon, NJ [1]. He is known for his stylish spins and flips in the half-pipe as well as his punk image.  and JJ Thomas. Other Olympians competing at the Open include Gold Medalist and 2002 US Open Halfpipe half·pipe or half pipe  
n.
A smooth-surfaced structure shaped like a trough and used for stunts in sports such as in-line skating and snowboarding.
 Champion Kelly Clark and Olympic Silver Medalist Dorianne Vidal.

In addition to halfpipe riders, top handrail and slopestyle riders will be at the Open for the new Friday Night Rail Jam and second annual Slopestyle competition. Getting the event off to a good start, Jeremy Jones and Chris Coulter will be at Philips US Open's Friday Night Rail Jam. David Benedek, who was recently named Rider of the Year by Snowboarder Magazine, plans to attend the Rail Jam and Slopestyle event as does Zach Leach and Travis Rice.

Philips Digital Chalet

During the event, Stratton Mountain's Sun Bowl Lodge will be transformed into Philips Digital Chalet featuring a comfortable place to relax amidst the latest in technology. Event goers can kick back in Philips Home Theater room to experience a crystal clear picture of the event on one of Philips' Widescreen Projection Televisions and feel the roar of the crowd through complete surround sound.

The gaming area features the hottest snowboarding video games Snowboarding games are a genre of computer and video games that emulate the sports of snowboarding.

Some popular titles of this genres are:
  • 1080° Snowboarding
  • ''1080° Avalanche
  • ''
  • ''Amped 2
  • ''Amped 3
 projected onto Flat TVs and the latest in micro-systems where you can sample new music. Many snowboarders like to listen to music on the way down the slope, so there will be several models of portable audio to check out including the newest line of Portable Sports Audio by Nike and Philips.

For those who bring their camcorder to the Open, they can head over to the Burn Center to burn a DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 of their footage to preserve it in a time-standing DVD+RW (DVD+Read Write) A rewritable (re-recordable) DVD disc for both movies and data from the DVD+RW Alliance. DVD+RW media can be read on DVD-Video players and computer DVD-ROM drives.  format. The Burn Center also features a wide array of songs that can be downloaded and burned onto a CD for those who want to take the music with them.

Digital Widescreen Stage

After the competition, the event heats up with nightly concerts at Philips Digital Widescreen stage. Shaped like a huge Widescreen set, the stage offers a full view of acts to the crowd. Performers include DJ Z Trip and 4th Avenue Jones.

Fusion TV

Fusion TV is a new, weekly show that features the best of amplified action, music and experiences, including coverage from Fusion events. The show features a variety of events from all over the world including wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , snowboarding, skateboard competitions, inline, surfing and other extreme sports. Every week the best athletes, settings and music collide for an action packed hour. Coverage from Philips US Open Snowboarding Championship will be featured on April 9, 16 and 23, 2003. Fusion TV airs every Wednesday on Fox Sports Net from 4-5 p.m. EST.

About Philips

Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of $30.1 billion (EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 31.8 billion) in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 170,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE NYSE

See: New York Stock Exchange
 (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter/usa/.

About the US Open

Philips US Open Snowboarding Championships is the pinnacle snowboarding event of the season. Founded by Jake Burton, the US Open has grown from a grassroots event to a global spectacle attracting tens of thousands of spectators and riders from the world over. Thanks to 2003 sponsors Philips Electronics, Burton Snowboards, Stratton Mountain, Right Guard Xtreme Sport, Jeep, SoBe Beverages, FHM FHM For Him Magazine
FHM Fachhochschule München (Munich University of Applied Sciences, Germany)
FHM Forest Health Monitoring
FHM Familial Hemiplegic Migraine
FHM Funeral Home Marker (genealogy) 
, GORE-TEX(R) brand and Clif Bar the event will be stronger than ever. The US Open is proud to be one of the first and only contests that rewards equal prize money to both men and women riders. Since the beginning, the Open has been driven by riders, for riders evolving with snowboarding and riders' needs over the years. With events held in Europe, Japan and the United States, the Open sets the standard for snowboarding events around the globe.

ATTN Broadcasters: Philips b-roll (via beta copy, fiber transmission and satellite feed), is available 24/7 from PR NEWSWIRE (212-375-0021).
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 14, 2003
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