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World vision.


Denyse Selesnick fortuitously for·tu·i·tous  
adj.
1. Happening by accident or chance. See Synonyms at accidental.

2. Usage Problem
a. Happening by a fortunate accident or chance.

b. Lucky or fortunate.
 stumbled into her role on the trade show circuit by producing events abroad. Now, the world has come to her.

The president of Woodland Hills-based International Trade Information Inc. is helping spice up domestic shows by adding a foreign flavor. This month, she's putting on the "International Cuisine Pavilion" at the National Restaurant Association's large trade show in Chicago for the second time.

At the Pavilion, food vendors from more than 30 countries, including Italy, Germany, Spain, Greece, Turkey, China and Japan, display their wares. They pay $3,175 each for 100 square feet, including a draped drape  
v. draped, drap·ing, drapes

v.tr.
1. To cover, dress, or hang with or as if with cloth in loose folds: draped the coffin with a flag; a robe that draped her figure.
 table and two chairs, among other things.

At the trade show, Selesnick said a company can get a healthy gauge of whether their goods are going to play in the U.S. market. "You can't sit in New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River.  to sell your product. This way, you don't have to wait until a U.S. distributor comes to you to see if your product is competitive," she said.

For restaurants coming to the trade show, the international vendors introduce them to a variety that can't be found in the U.S., that's key for appealing to customers demanding ethnic food.

Domestic trade shows haven't always been so amenable AMENABLE. Responsible; subject to answer in a court of justice liable to punishment.  to international players. Selesnick said domestic vendors have been worried about the competition from abroad, though the restaurant industry--because of its familiarity with imported cuisines--was among the most welcoming.

Tolerance of foreign competition has increased since Selesnick started doing trade shows in the mid-1970s. Then, while working in publishing and journalism, she was asked to produce an apparel show in Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
, among the first international trade shows ever held there.

"The infrastructure wasn't there, but I fell absolutely in love with Mexico," Selesnick recalled. "We went on to do about 60 different kinds of exhibitions." Today, as American trade American Trade, the trade that the United States has with foreign nations or within itself. The Government actively promotes exports and seeks to prevent foreign countries from maintaining trade barriers that restrict imports.  shows broaden their international presence, its here where she's working on making the exhibitions more diverse.

Staff reporter Rachel Brown Rachel Brown (born July 2 1980) is an English footballer, currently playing as goalkeeper for Everton Ladies and England Women.

After a long spell out with injury, Brown returned to the England team against Sweden in the last group game of Women’s Euro 2005.
 can be reached at (323) 549-5225, ext. 224, or at rbrown@labusinessjournal.com.
COPYRIGHT 2006 CBJ, L.P.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:MARKETPLACE
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:May 1, 2006
Words:340
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