World Wrestling Federation Expands Programming in UK.

Sports Editors/Wrestling Writers and Columnists

STAMFORD, Conn.--(BW SportsWire)--Feb. 1, 2000

World Wrestling Federation Entertainment, Inc. (NMS: WWFE) has announced a strategically significant television distribution agreement with Channel 4 Television Corporation in the United Kingdom, WWFE's most important international market.

WWFE has sold 62 hours of first run programming for $1.136 million per year to Channel 4, representing WWFE's debut on free national network television in the UK, complementing WWFE's current 290 hour per year agreement with British Sky Broadcasting (LSE: BSY.L).

Channel 4 will broadcast 52 hours of WWF Sunday Night Heat, seen domestically on cable on USA Network on Sundays at 7-8 PM; and four, exclusive 2.5 hour replays of domestic Pay-Per-View events Royal Rumble in January, Backlash in April, Fully Loaded in July, and Armageddon in December. BSKYB currently broadcasts WWF RAW IS WAR, WWF LiveWire, WWF Metal, WWF SuperStars and eight 2.5 hour specials based on replays of WWFE's other domestic PPV events.

As a result, Andrew Whitaker, WWFE Senior Vice President of International TV Distribution, said the Company has become one of the leading suppliers of television programming to the UK market. David Kerr, Channel 4's Assistant Editor for Sports, says, &uot;WWF is a ratings phenomenon worldwide, and is massively popular in the UK. This is a great opportunity to bring the action to a wider terrestrial audience. WWF fans in this country are being catered to as never before.&uot;

Forward-Looking Statements: This news release contains forward-looking statements, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live, broadcast television, cable television, pay-per-view, and Internet entertainment; and licensed merchandise; acceptance of the Company's media and merchandise within those markets; and other risks and factors identified in the Company's Prospectus dated October 18, 1999 and filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.