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World Wrestling Federation Entertainment and Sony Music Video Partner for Home Video Distribution Deal.



Business Editors/Entertainment, Advertising & Marketing Writers

STAMFORD, Conn.--(BUSINESS WIRE)--July 18, 2001

World Wrestling Federation Entertainment, Inc. (NYSE NYSE

See: New York Stock Exchange
: WWF See Windows Workflow Foundation. ) today announced that it has entered into an agreement with Sony Music Video providing Sony Music with the exclusive right to sell and distribute World Wrestling Federation VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 releases to retail outlets in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

The deal is expected to significantly expand the distribution of WWFE's Home Video and DVD titles.

As part of the agreement, WWFE WWFE World Wrestling Federation Entertainment Inc.  will continue to be responsible for the creative development, marketing and production of all home World Wrestling Federation videos and DVD's.

Starting this month, Sony Music Video will kick-off its deal by distributing four home video titles to retail outlets. The first scheduled for release under the agreement are: WWF Hardcore (DVD), Judgment Day (DVD), King of the Ring (VHS), and The Best of Raw is War Volume 3 (VHS).

"This is a deal that leverages the strengths of two entertainment companies," said Stuart Snyder, President and COO of WWFE. "World Wrestling Federation can focus on what we do best - create entertaining content for our fans. By bringing Sony Music Video on board, we can leverage their sales and distribution expertise to expand our business to previously untapped retail outlets."

This year, WWFE expects to produce more than 40 VHS and DVD titles, including 12 pay-per-view events, behind-the-scenes talent biographies and the popular Divas swimsuit video. WWFE currently has 11 of the top 20 video titles on Billboard's Sports and Recreation Chart.

David Pierce, Executive VP and General Manager of Sony Music Video, added, "The huge popularity of the WWF and the incredible sales success of its home video product makes this a very attractive partnership for us. We are looking forward to utilizing our distribution strength to maximize the presence and sales success of the WWF video product at all retail channels and further increase the WWF's position as the premiere sports entertainment home video brand."

Sony Music Video is a division of Sony Music Entertainment Sony Music Entertainment is a major global record label controlled by the Sony Corporation. In 1988, Sony Corporation acquired CBS Records, Inc. for $2 billion. CBS Inc., now CBS Corporation, retained the rights to the CBS name, and Sony renamed the label , a leading global producer, manufacturer, and marketer of recorded music and video, employing approximately 12,000 people with a presence in 60 countries and a recorded catalogue containing the world's greatest artists and entertainers.

World Wrestling Federation Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Conn., with sales offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Chicago and Toronto. Additional information on the company can be found at wwf.com and wwfecorpbiz.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 18, 2001
Words:411
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