World Wrestling Federation Entertainment Releases Fact Sheet Regarding Al Snow Action Figure.

STAMFORD, Conn.--(BUSINESS WIRE)--Nov. 3, 1999--

A Misunderstanding "Snow" Balls

World Wrestling Federation Entertainment Inc. (NMS: WWFE) announced that the Al Snow action figure, produced under license with JAKKs, has been the subject of numerous news accounts based on a misunderstanding of the character. Al Snow is a zany, comic, fan-favorite who talks to a mannequin prop head as a part of his act. The action figure in question is portrayed with a toy version of this prop.

- Background Detail - The misunderstanding was created by a guest

editorial in The Atlanta Journal and Constitution on Oct. 31

stating the prop was a dismembered woman's head. This

misperception and complaint in Cartersville, GA resulted in

Wal-Mart removing the action figure from its shelves. This timing

happens to coincide with a new look for the Al Snow action figure

shipping now that does not feature the prop. There were 225,000

of the original Al Snow action figures shipped in June 1999 and

of those only roughly 10,000 remain on sale throughout North

America. Since the misunderstanding began, the Al Snow action

figure has become a collectors' item, selling for approximately

$20 on the online auction website E-bay and rapidly moving off

the shelves in other retail outlets.

- Character Background -- The character Al Snow plays on WWF Raw

(Mondays at 9:00PM on USA Networks) and SmackDown! (Thursday at

8:00PM on UPN) is a fictitious character in desperate need of a

friend; he finds kinship in an inanimate object that happens to

be a mannequin head. This is part of a longstanding tradition at

WWF where performers utilize props as part of their on-stage

persona. In addition to Al Snow, one of the most popular

performers in WWF, Mick Foley, uses a hand puppet called "Mr.

Sock-o." Currently, Foley is the New York Times best-selling

author of "Have a Nice Day." The tag team of Crash Holly and

Hardcore Holly carry a medical scale when they arrive at ringside 

to ensure opponents fit in the heavyweight category. In the past,

George "The Animal" Steele brought a beloved stuffed animal to

the ring daring anyone to touch it.

"This is a classic case of shoot first, ask questions later," said Jim Byrne, Senior Vice President of Marketing of WWF, of the Al Snow action figure. "Anybody who watches our show knows this is a prop and nothing more."

- Where to ask questions? WWFE creates licensed merchandise that

includes action figures based on established storylines with

viewers. If anybody has any questions regarding WWF characters or

licensed products, the company suggests you to first contact Jim

Byrne at 203-352-8600.

About World Wrestling Federation Entertainment, Inc.

World Wrestling Federation Entertainment, Inc. (NMS: WWFE) is an integrated media and entertainment company, principally engaged in the development, production and marketing of television programming, pay-per-view programming and live events, and the licensing and sale of branded consumer products. The company also distributes news and information about its programming and products through its main Internet site, www.wwf.com.