World Pasta Congress Features Interactive Edge CEO as Speaker.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 11, 2000 -Zel Bianco Discusses Facilitating Category Management Systems- According to a survey conducted by the National Pasta Association, 77 percent of Americans say they eat pasta at least once a week, while one third eat pasta three times or more per week. It's healthy, easy to prepare, and according to another National Pasta Association survey, "very tasty." Because of this popularity, the pasta industry takes this delicacy seriously--so seriously that the Venezuelan Association of Pasta Manufacturers (AVEPASTAS AVEPASTAS Asociación Venezolana de Fabricantes de Pastas Alimenticias (Caracas, Venezuela) ) is hosting the II World Pasta Congress, its second congress since 1995. Interactive Edge, Inc., the award-winning provider of interactive consumer packaged goods (CPG CPG central pattern generators. ) presentation and analysis software solutions, today announced that Zel Bianco, the company's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , will be a featured speaker at this conference. Zel Bianco will deliver his presentation, "Category Management Solutions," during the marketing and promotion section of the congress on October 27 at 10:30 a.m. EST EST electroshock therapy. EST abbr. electroshock therapy . He will demonstrate how to successfully engage a category management system to manage the various brands of pasta the store sells to consumers. Retailers will better understand how to efficiently and effectively provide a wide variety of pricing and merchandising strategies to ensure a competitive category position. Bianco will show how to help develop a pasta category, fact-based sales presentation with a consistent message that facilitates the decision making process. The theme of II World Pasta Congress is "The Challenge of a New Millennium," reflecting the changes that are happening in a consumer-driven market and increasingly consolidated pasta industry. To help make the congress a friendly and enjoyable experience, attendees can participate in various social activities, and their spouses and guests can enjoy daily entertainment that AVEPASTAS will provide. Spanish will be the official language for conference, but simultaneous Spanish-to-English translation will be available during official meetings; interpreters for other languages will be provided as needed as needed prn. See prn order. . II World Pasta Congress will take place toward the end of National Pasta Month on October 24-27, 2000, on Margarita Island, Venezuela at the Confortel Isla Bonita Bonita (Spanish and Portuguese for "beautiful") is the name of:
About Interactive Edge Award-winning Interactive Edge develops customer-tailored interactive software applications for the CPG and related industries. Delivered in a dynamic and highly graphical format that leverages and reinforces brand equities, the Company's products are designed to sell Designed to Sell is an HGTV American reality television show hosted by Clive Pearse. The show focuses on the fixing up and renovation of a home that is about to go on the market. It is one half hour long and is produced by Pietown Productions. The show began airing in 2004. to all classes of trade including: food, drug and mass merchandising. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Interactive Edge's clients include industry leaders such as Colgate-Palmolive, Johnson & Johnson, Fort James, Nabisco, Nestle and Tropicana. Recognized by Deloitte & Touche as a Shooting Star shooting star, in astronomy shooting star, in astronomy: see meteor. shooting star, in botany shooting star, in botany: see primrose. in 1999, the Company has been named to the prestigious Deloitte & Touche Technology "Fast 50" Program for the competitive New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of region in 2000. For more information about Interactive Edge, please visit www.interactiveedge.com or call (212) 462-4900. Note to editors: All product names and references contained herein remain the property of their respective owners. |
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