World Directories Group Partners with FAST to Transform Print Directories into Global Online Presence.FAST Enterprise Search Platform Increases Relevancy and Speed of Online Search OSLO, Norway and LONDON -- Fast Search & Transfer[TM] (OSEAX: FAST.OL) (FAST[TM]), the leading developer of search technologies, today announced that World Directories Group, one of the leading local search providers has successfully deployed the FAST Enterprise Search Platform (FAST ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. [TM]) across its directory services offerings in Belgium, the Netherlands, Portugal and Ireland. The deployment has delivered an enhanced consumer experience by focusing on the speed and relevancy of results. World Directories can now add new services rapidly at a lower cost for its large group of pan-European advertising customers. World Directories selected FAST as a strategic partner to support the evolution of its business from printed directories to a competitive online presence across multiple geographies. This choice was based not only on the scalability, multiple language services and speed of the technology, but also upon FAST's global leadership in the local IYP IYP International Youth Parliament (Oxfam initiative) IYP International Year of the Potato (2008) IYP Interactive Yellow Pages IYP In Your Opinion IYP International Year of Peace IYP If You Please and regionally focused information portals market. "FAST ESP is well placed to ensure that those searching for local services find exactly what they are looking for every time," said Henry Ruiz, Group Online Manager, World Directories. "The refinements in relevancy allow us to match sophisticated criteria, differentiating our customers' services rather than just providing generic lists. In addition, contextual advertising delivers relevant messages to users along with recommendations for complimentary services, greatly enhancing the potential of ad revenue generated." World Directories' plan will deliver eight separate directory projects in just 12 months. The local directories market is just one example of how search facilitates strategic business transformation such as the migration from a print based business to an online model. FAST ESP provides the agility to take advantage of emerging revenue streams and business opportunities across diverse industries such as travel, recruitment, media, publishing, government and e-commerce as the focus shifts to an online presence. "World Directories joins the growing number innovative local search companies to successfully use FAST search technologies to continually improve and enhance the customer experience by offering more relevant personalized content and extended services," said John Markus Lervik John Markus Lervik (born august 17 1969) is CEO of the Norwegian company Fast Search & Transfer ASA. Lervik has a Ph.D in the field of tele-engineering from Norwegian University of Science and Technology, Trondheim, Norway, of which he was granted the Esso Research Award in 1998. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FAST. "FAST's dominance in the directory market is rapidly spreading to other industries that recognize the need to reposition their business models to cater to the demands of their users." About FAST FAST is the leading developer of search technologies that are behind the scenes at the world's best known companies with the most demanding search problems. FAST's flexible and scalable enterprise search platform (FAST ESP) elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FAST's solutions are used by more than 2,600 global customers and partners, including America Online (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Cardinal Health, CareerBuilder.com, Chordiant, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) , CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Computer Associates, Dell, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. Documentum, Factiva, Fidelity Investments, Findexa, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Knight Ridder, LexisNexis, Merrill Lynch, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia) and Vodafone. FAST is headquartered in Norway and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange Oslo Stock Exchange An exchange founded in 1819 and trading stocks, bonds, and stock options that is considered the options market of Norway. . The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East and Africa. For further information about FAST, please visit www.fastsearch.com. [c] 2006 Fast Search & Transfer ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and - Fast Search & Transfer, FAST, FAST ESP, Contextual Insight and the FAST logo are trademarks of Fast Search & Transfer ASA. All rights reserved. |
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