World Commerce Online Appoints Eyal Policar as Manager of Israeli Operations of Floraplex Israel.Business Editors ORLANDO, Fla.--(BUSINESS WIRE)--Feb. 9, 2000 World Commerce Online, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :WCOL WCOL Write Collision ), a leader in global business-to-business electronic commerce exchanges for the perishables industries, announced today it has appointed Eyal Policar as Manager Israeli Operations for Floraplex Israel, and opened offices in Neve Ilan. Bob Shaw
Branch of ornamental horticulture concerned with growing and marketing flowers and ornamental plants, as well as with flower arrangement. Because flowers and potted plants are largely produced in plant-growing structures in temperate climates, floriculture is industry with a true community solution, proving a forum for global trade. We are fortunate to have Eyal Policar join us. His experience and understanding of the Israeli agricultural community will significantly strengthen the global presence of Floraplex as a leader in the online floriculture industry.&uot; Mr. Policar currently owns and operates a 4-hectare flower farm in Moshav moshav (Hebrew: “settlement”) Israeli cooperative community that combines privately farmed land and communal marketing, sometimes with light industry as well. The land on a moshav belongs to the state or the Jewish National Fund. Zofar, in the Arava rift of southern Israel. Policar Arava Farms sells several varieties of Trachelium, Limonium and Gypsophilia worldwide. Mr. Policar studied agricultural economics at the Faculty of Agriculture, University of Jerusalem, Israel. Israeli Foreign Affairs and the Ministry of Agriculture have authorized Mr. Policar to teach agro-economics in third world countries. Presently, he is the southern representative of the Israeli New Crops Programs, and is responsible for fund allocation for the creation of new flower varieties. He also served as economic coordinator for three years at Kibbutz kibbutz: see collective farm. kibbutz Israeli communal settlement in which all wealth is held in common and profits are reinvested in the settlement. The first kibbutz was founded in Palestine in 1909; most have since been agricultural. Yahel and for two years at Moshev Zofar. The office, located in Neve Ilan, is positioned adjacent to Jerusalem, 50 kilometers (31 miles) from Tel Aviv and is central to some of the richest horticultural areas in the Middle East. Much of the fresh cut flower products moving through the Holland auction systems are supplied by growers in Africa and the Middle East. On the position of Floraplex in the Israeli market, Mr. Policar said, &uot;The Israeli flower market is going through dramatic changes. Only a few months ago a grower could export his product through 2 exporting companies. All that is changed. Today no less than 5 exporting companies compete for the growers' products. Floraplex will bring the market to the grower's desktop and the exporting companies will compete on the logistics and forwarding. Only those companies that will give the grower top quality service will survive. Floraplex fits perfectly in the new climate that is now here in Israel.&uot; Founded in 1996, World Commerce Online builds fully adaptable online trading Online Trading Making trades via the Internet. Notes: The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online. platforms. World Commerce Online's business-to-business e-commerce exchanges enable industries to come together and do business on the World Wide Web by providing real-time trading systems, industry specific information resources, and electronic communication and education resources-all in a centralized, online community. World Commerce Online currently offers Floraplex, the e-commerce community solution for the worldwide floriculture industry, providing a forum for global trade, open communication, industry information and education, and has introduced FreshPlex, a business-to-business e-commerce exchange platform for the $550 billion worldwide produce industry. For more information about WCO WCO World Customs Organization WCO World Customs Organisation (Brussels, Belgium) WCO West Coast Offense (football) WCO Wine Council of Ontario (St. and its business-to-business e-commerce exchanges, visit our corporate web site: www.wconet.com. This release is intended as a forward-looking statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to (i) The ability to provide e-commerce technology in the future, (ii) Unexpected changes in the e-commerce/internet market, (iii) The success of the Company's expansion and sales and marketing strategies (iv) Competition within the e-commerce internet market (v) The ability of the Company to continue to finance its long-term strategy and expansion (vi) The ability of the Company to motivate and retain the services of its key personnel and hire additional qualified personnel to meet evolving staffing needs. |
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