World's Best-Selling 35mm SLR Camera Just Got Better With the Introduction of Canon's New EOS Rebel Ti.

Business Editors

NOTE TO MEDIA: Multimedia assets available

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Aug. 27, 2002

Canon Inc. (NYSE:CAJ):

 6th Generation Rebel Incorporates 15 Years of EOS System Technology
Since 2000, 1 out of every 3 SLR Models Sold in U.S. is an EOS Rebel*
            3 Millionth Rebel Expected to be Sold in 2002

Canon's tradition for improving its product lines with advanced imaging technology, product features and innovative design, has never been more evident than with the newest generation of the world's best-selling 35mm SLR camera, the EOS Rebel.

The new EOS Rebel Ti and its companion EOS Rebel Ti Date model take product design and technological perfection one step further by offering a camera body that is substantially improved in both form and function while incorporating camera features previously found only in higher-end SLR models. It also represents 15 years of EOS System technology and Canon's continued commitment to conventional 35mm photography. And while innovative design and improved features often come with a hefty price tag, the new Rebel Ti and Rebel Ti Date will be introduced at the same affordable pricing as their predecessors, the EOS Rebel 2000 series, which will remain in Canon's SLR line-up.

Aside from the Rebel Ti's streamlined design, the camera also incorporates several new and improved features including a stainless steel lens mount that's fully compatible with all EF-series lenses; a new retractable built-in flash; an AF tracking speed rivaling that found in Canon's professional EOS-1N model; 2.5 frames per second film advance; a 7-point high-speed selectable autofocus system with superimposed focusing points; and full compatibility with Canon's EX-series Speedlites and advanced flash metering system including wireless E-TTL, FE Lock and High-Speed Sync modes.

"Canon's new Rebel Ti was developed to offer entry-level SLR users the most advanced performance available while providing an opportunity to build on the system with more than 50 EF-series lenses and hundreds of accessories," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A., Inc. "35mm photography is still a very large and stable market here in the U.S. and it is our responsibility as a camera manufacturer to continue our support of this format. We believe the new Rebel Ti will continue in the tradition of its predecessors by becoming the best-selling 35mm SLR camera on the market," added Mr. Hashimoto.

The Rebel Ti is the 6th generation of Canon EOS Rebel cameras to hit the market since the series began in 1990 and cumulative sales in the US market are expected to exceed 3 million units by the end of this year. The Rebel Ti clearly differentiates itself from its predecessors with its new ergonomic appearance and futuristic style. Canon also improved the overall layout of the camera's controls, positioning them precisely where hands and fingers naturally fall, making the Rebel Ti extremely comfortable to hold and to use. The camera's LCD data panel has been moved from the top of the camera to the back and is much larger than the type used with previous Rebel models and its stainless steel lens mount is a first in any EOS Rebel camera.

Using a proprietary CMOS autofocus sensor chip, Canon was able to design the new camera with 7 focusing points which are clearly visible in the viewfinder, giving the photographer greater focusing flexibility. An orientation detection sensor ensures optimum exposure in horizontal and vertical formats. Manual focusing point selection has also been made faster and easier. While depressing the Focusing Point Selector, users simply rotate the Main Dial until the desired focusing point is illuminated in the viewfinder.

The EOS Rebel Ti also includes a newly-designed, built-in retractable flash unit with wide-angle covering power up to 28mm (Approx. 13 ft. @ ISO 100). In addition, the built-in flash is positioned higher above the lens to further control red-eye and allow the use of a wider variety of lenses without vignetting. In the Full Auto and Programmed Image Control modes, the built-in flash pops up and fires automatically in low-light or backlit situations. In the Creative Zone modes, flash can be used at the photographer's discretion. The EOS Rebel Ti is also compatible with the complete line of Canon EX-series Speedlites for professional-quality results.

At 2.5 frames per second, the EOS Rebel Ti offers the fastest continuous shooting speed available in any Rebel-series camera. In addition, the AF speed and AI Servo mode for tracking moving subjects has been drastically improved and is comparable to that found in the EOS-1N professional-level EOS System camera.

Using the Command Dial on the camera, users have immediate access to 12 different shooting modes including Full Auto, Program AE, Shutter Priority AE, Aperture Priority AE, Manual, Auto Depth-of-Field AE, Portrait, Landscape, Close-up, Sports, Night Scene, and Flash Off.

Largest Selection of Autofocus Lenses and Accessories

Canon's EOS System offers not only the largest and most popular selection of high-quality autofocus cameras, lenses and accessories of any 35mm SLR system available, it also provides consumers with the widest selection of price points. Offering more than 50 current lenses, several camera bodies and scores of system accessories, including the new Battery Pack BP-220 with vertical shutter release, consumers can literally create an EOS System to fit their needs as well as their budget.

The Canon EOS Rebel Ti camera body (standard and Date models) measures 5.8 (W) x 3.7 (H) x 2.5 (D)-inches and weighs 13.0 ounces. The standard, non-Date version will be available as a kit which includes the Rebel Ti body, the new EF 28-90mm f/4-5.6II zoom lens, a wide neck strap, batteries and a roll of color film. The kit will have a suggested list price of $520. The standard Rebel Ti and Date models will both be available as body only with suggested list prices of $400 and $430, respectively. The models will be available at authorized Canon dealers in October.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. In 2001, the Company was listed as one of Fortune's Most Admired Companies in America, and was ranked #41 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2001, with global revenues of $26 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com.

All referenced product names, and other marks, are trademarks of their respective owners. Pricing subject to change without notice.

* Between 2000 and first half of 2002

Source: NPDTechworld

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