World's Largest Online Retailer of Certified Diamonds and Fine Jewelry Standardizes on Sunopsis Data Integration Technology; Sunopsis Data Conductor Helps Blue Nile Bring Clarity to Data and Increase Operational Efficiency.

BURLINGTON, Mass. -- Sunopsis (www.sunopsis.com), a technology innovator in the data and application integration market, today announced that Blue Nile, Inc., (Nasdaq: NILE) the largest online retailer of certified diamonds and fine jewelry, has selected Sunopsis Data Conductor as the company's data integration foundation. By integrating data from multiple sources and enabling the delivery of timely, consolidated views of financial, customer, and supplier information, Sunopsis Data Conductor will help Blue Nile reduce development costs, better engage customers, and improve overall business planning activities.

"After a rigorous evaluation of multiple data integration products we found significant advantages in Sunopsis Data Conductor's scalable framework, ease of use, open architecture, and efficient approach to moving data," said Steve Gire, Vice President, Technical Operations, Blue Nile. "Sunopsis Data Conductor will be pivotal in helping us aggregate our data. By using Sunopsis' consistent coding methodology we've already been able to reduce IT complexity and development costs. Integration efforts that used to take us weeks to complete are now performed in just a few days."

Previously Blue Nile relied heavily on hand coding of custom integration interfaces to move data from its various data sources into the company's data warehouse. Unlocking critical information was tedious and time consuming. With Sunopsis Data Conductor, Blue Nile is able to leverage installed RDBMs engines to execute integration processes. Using Sunopsis Data Conductor's business-rules driven approach, Blue Nile has already experienced a dramatic increase in productivity and code reuse.

The product's Web-based Metadata Navigator provides Blue Nile immediate and intuitive access to all project data, dependencies, and lineage, facilitating project maintenance and audits.

About Sunopsis

Sunopsis empowers companies to improve business responsiveness by placing the right data at the right place, at the right time. The company's next-generation data integration product allows organizations to efficiently manage and share data from disparate data sources without the complexity and cost of traditional data integration solutions. With more than 500 customers worldwide, and a global presence, Sunopsis has regional headquarters in Boston for the United States, France for Europe and Singapore for the Asian market.

About Blue Nile, Inc.

Founded in 1999, Blue Nile is the leading online retailer of diamonds and fine jewelry. It has built a well respected brand by providing consumers with a better way to buy diamonds and fine jewelry. Blue Nile has established some of the highest quality standards in the industry and provides consumers with in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Blue Nile web site showcases thousands of independently certified diamonds and styles of fine jewelry. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq National Market under the symbol NILE.