World's First Commercial Internet Product Finder -The Internet Shopper - Debuts On Mecklermedia's iWORLD.

Corporation, The Internet Media Company, (Nasdaq: MECK) today announced the purchase of the Web site "TREL"_renamed "The Internet Shopper" (URL--http://www.iworld.com/InternetShopper) -- and incorporated into the growing list of Mecklermedia business- to-business Internet resources on its flagship iWORLD Web site.

Established in mid 1995, The Internet Shopper is the world's first and only commercial Internet product finder. Users are able to swiftly hunt for Internet technology to identify and compare products in over 35 categories from Web servers and firewall software to Internet telephones and Web authoring tools. The site includes over 500 customized product descriptions and direct links to the producer's Web site.

"The Internet Shopper is an invaluable tool for the increasing number of people implementing an Internet strategy for their company. Nowhere else can buyers feel confident that they are viewing the complete range of solutions to their particular project. The award winning site's expert news analysis of product introductions relating to the Internet is of extraordinary value and utility," said Mecklermedia's Magazine/iWORLD Group President, Jeffrey Dearth.

The Internet Shopper is updated daily to keep pace with the explosion of product introductions related to the Internet industry. It provides a daily news service explaining the significance of each new product. Reflecting the global nature of the Internet, The Internet Shopper was originally developed in London, England by Technology Relations Ltd. Following the acquisition by Mecklermedia Technology Relations will continue to play a key role in the development of The Internet Shopper. Technology Relations Ltd. is a high tech media consultancy established in 1986 specializing in the Internet and electronic commerce.

As with the rest of the iWORLD site The Internet Shopper will be free to users and contain a number of sponsorship opportunities.

"The World-Wide Web offers an excellent opportunity to deliver qualified buyers to vendors. The Internet Shopper is the ultimate vehicle for Internet industry vendors to target a very precise level of buyers interested in their products. Feedback from potential sponsors is that they are less interested in hit numbers than in the quality of visitors to a site. The Internet Shopper guarantees that quality, " said Tristan Louis, Publisher of iWORLD.

The Internet Shopper complements another recent iWORLD acquisition, "The List" - the complete guide to Internet Service Providers - and reinforces iWORLD as the most comprehensive Web site devoted to the Internet industry worldwide.

Mecklermedia is the largest Internet media company in the world and the leading provider of Internet information through its publications Internet World, Web Week, and Web Developer and its Internet World Trade Shows, Web Developer Seminars, and iWORLD Web site, http://www.iworld.com. Mecklermedia's iWORLD is the leading Web site for Internet information. iWORLD contains the content of all Mecklermedia publications and detailed information about all Mecklermedia trade shows.

CONTACT: Mecklermedia Corp., Westport

Robert J. Miko, 203/341-2842

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