Woodruff Sweitzer.

Woodruff Sweitzer, Columbia, MO, launches a new Web site www. woodruffsweitzer.com. The site features custom music, animation and site textures to embrace its visitors. Each area of the project matrix on the site contains a representation of the best work completed on behalf of clients.

The client log-in is made possible through a fully integrated content management system. This allows for easy maintenance and updating of site content. "Not only is the site graphically appealing for visitors, it makes strong business sense to use this type of system to manage day-to-day projects with clients and manage the overall Web content," says Shelley Thompson, Exec VP/Dir of Production.

The agency also hires Greg Beers as Sr Copywriter for the agency's Crossroads District office. He joins the agency from Meyers + Partners in Chicago. Prior to that he worked at FCB, Chicago, and Valentine Radford, Kansas City.