Wonder of Airline Miles Inspires Shoppers; Natural Wonders Teams With Momentum To Offer Miles For Purchases.Business Editors/Retail & Travel Writers FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--March 6, 2000 Telescopes, wind chimes wind chimes pl.n. An arrangement of small suspended pieces, as of glass, metal, or ceramic, hung loosely together so that they tinkle pleasingly when blown by the wind. Also called wind-bells. and bird feeders now earn shoppers air miles Air Miles Noun, pl Brit points awarded on buying flight tickets and certain other products which can be used to pay for other flights , thanks to a new alliance between national retailer Natural Wonders (Nasdaq:NATW NATW National Association of Town Watch NATW North Atlantic Test Workshop (IEEE Conference) ) and Fort Lauderdale-based Momentum, creator of mileage loyalty programs for the multi-channel retail industry. Once a concept belonging to rental car agencies and hotels, air miles are fast becoming retail merchants' preferred loyalty-building tool, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Momentum President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jeffrey Harris. Effective today, Natural Wonders will offer shoppers airline miles through United Airlines Mileage Plus(R) Shopping and Delta SkyMiles(R) Shopping, an arrangement made possible by Momentum and its proprietary technology. "Natural Wonders' target customers mirror the profile of the average frequent flier frequent flier n. One who travels often by air, especially on one airline. fre  quent-fli program member -- they are predominantly well-educated, middle to upper income adults," said Ron Kieves, senior vice president, marketing, for Momentum. "By joining merchants in the Momentum network, Natural Wonders opens the door to attracting new business from the nearly 60 million frequent fliers who go out of their way to accrue miles." Shoppers enrolled in either United Airlines Mileage Plus(R) Shopping or Delta SkyMiles(R) Shopping will earn one mile per dollar on purchases made at Natural Wonders stores and on the Web at www.naturalwonders.com. Enrollment is free and allows consumers to register up to three credit cards of their choice. Miles earned using registered credit cards are posted automatically to members' accounts. "At Natural Wonders, we are quick to respond to new opportunities for expanding our business in today's marketplace," said Peter Hanelt, Natural Wonders CEO and CFO See Chief Financial Officer. . "Momentum offers a perfect opportunity to harness the potent power of air miles to build business." Natural Wonders joins other merchants in the shopping network, including e-commerce merchants Vitamins.com, CertificateXpress.com, ClubComputer.com; and brick-and-mortar merchants Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – , Spiegel, The Sharper Image, Service Merchandise Service Merchandise was a chain of large stores carrying fine jewelry, toys, sporting goods, and electronics that existed from 1934 to 2002. The company's former chairman, Raymond Zimmerman, resurrected Service Merchandise as an Internet-only retailer in 2004 after buying the name , Jos. A Bank, Cushman Fruit Company, ComputAbility, and Travel Tools. Founded in 1987, Natural Wonders is a national specialty retailer with 181 stores and an online presence, offering unique and quality merchandise focused on the wonders of nature, science, the environment and education. Stores feature a multi-sensory experience coupled with superb customer service, making the shopping experience fun and rewarding. The company is based in Fremont, Calif. Momentum's proprietary technology makes it easy, convenient and cost-effective for retailers to join the ranks of markets as broad and diverse as dining, travel and stock trading in offering mileage rewards to build business. Consumers may register up to three credit cards for free and earn up to five miles per dollar each time a registered card is used to purchase goods or services from participating merchants. Momentum's private-label programs are United Airlines Mileage Plus(R) Shopping and Delta SkyMiles(R) Shopping, and the company plans to announce additional airline partners in the future. For information on joining the Momentum merchant network call 877/267-8628. To enroll in United Airlines Mileage Plus(R) Shopping call 888/581-9575 or visit www.MileagePlusShopping.com; for Delta's SkyMiles(R) Shopping call 800/405-4223 or visit www.SkyMilesShopping.com. |
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