Women on the verge: bit by bit, Latin American women edge toward the highest positions in the private and public sectors.It has been clear for some time women have been taking on more important roles in Latin America's business world. In spite of the trend, the great majority of executives and presidents remain men. it's clear that, although women are as capable as men at directing a company, obstacles are still in place that keep the majority of female executives from taking the highest leadership role. Mexican executive Blanca Trevino is living proof that there are no limits for Latin America's corporate women. As president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of one of the region's leading software developers, Softek, Trevifio is becoming a reference point for Mexican business. Her accomplishments are impressive: In 2005, Softek posted revenues of US$140 million, 72% of it overseas. Her formula for success has been to knock down obstacles as they come. "It's not easy balancing work and family, but it's possible," she says. Trevino has headed Softek for almost six years and leads nearly 3,500 employees. She's been a pioneer in developing software from a distance, helping Mexico compete with countries like China and India. Her goals are ambitious. "We want to list on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. , and saying that means I want to pay the price," she says. In Mexico, just over 15 million women work outside the home, compared with more than 26 million men, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the government's statistical agency. The number of women in charge of companies can be counted on one hand, but the doors to management jobs are starting to open, especially within family-run and in multinational firms. According to a study by Mexico's Association of Women Executives, men occupy 88 of every 100 executive jobs. The study shows that only 2.7% of women polled are the top executive, while 67% occupy one of two kinds of jobs: as managers or directors. The three areas in which 60% of all business women work are human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , purchasing and marketing. "I've never felt limited because I'm a woman, but I'm sure there are people who have faced those kinds of challenges. In Mexico, almost all female executives or directors work for multinationals:' says Purificacion Carpinteyro, a corporate sales director for Telefonica Moviles Mexico, part of Spain's Telefonica. "There is probably greater resistance in Mexican companies This is a List of Mexican companies:
She remembers representing a Mexican company when it was acquiring a geothermal plant in Nicaragua during the presidency there of Violeta Chamorro Violetta Barrios de Chamorro (born October 18, 1929) is a Nicaraguan political leader and publisher. She was the forty-eighth President of Nicaragua from April 1990 to January 1997, and the first and to date only woman to hold that office. , from 1990 to 1996. Carpinteyro led the Mexican negotiating team, and she assumed that Nicaragua's Cabinet was accustomed to seeing women occupying top positions. "In the final round, there were government ministers present when our team entered the room. At that moment, I realized they all thought I was there to take notes, and when I started giving orders to the people with me, the ministers were surprised,' she says. In 1995, Carpinteyro served as vice president of external affairs and regulations for Iusacell, the second-largest mobile telephone operator in Mexico. In 1997, she moved to MCI Communications This article is about MCI before it merged with WorldCom. For other uses, see MCI. MCI Communications was an American telecommunications company that was instrumental in legal and regulatory changes that led to the breakup of the AT&T monopoly of American telephony and USA as director of Latin American regulations; two years later she occupied the post of vice president of Latin American external affairs. In 1998, Carpinteyro went to Brazil, where she participated in the privatization privatization: see nationalization. privatization Transfer of government services or assets to the private sector. State-owned assets may be sold to private owners, or statutory restrictions on competition between privately and publicly owned of one of the country's biggest telecommunication companies. "Embratel was full of challenges but also opportunities. We got a license to offer local service and in less than a year we captured 15% of the market:' she says. Giants. In 2004, when Mexican business magnate “Tycoon” redirects here. For other uses, see Tycoon (disambiguation). For a wealthy or powerful Polish or Hungarian nobleman, see Magnate'''. A business magnate, sometimes referred to as a mogul, tycoon, baron, or industrialist Carlos Slim acquired Embratel, Carpinteyro left Brazil. She now works for a competitor. The challenges are not small considering the Spanish company faces Slims telecom empire on his home court, including mobile phone company Telcel, the biggest in Mexico. "My job is to challenge the companies that have the biggest market share, companies that have been in Mexico for 15 years," she says. Lizbeth Hasfield, senior vice president and chief executive officer of MasterCard Mexico, has also had an admirable career. Before assuming her current position in 2001, Mexico represented 35% of the Latin American market. Today, that figure is 65% and Mexico is the company's fourth-largest market in the world. "We're growing; in the last five years we've grown on average of about 64.8%. We want to be market leaders," she says. Hasfield says she has never faced professional obstacles because of her gender, although even today she attends meetings where she is the only woman. "Before, women didn't think about working, so what are the chances that a woman would occupy a job?" she asks. Maria del Pilaf Marmolejo, who is in charge of telephone service for Mexico's largest fixed-line telephone company, Telmex, is proud to have been the company's first deputy director in 50 years. "In 1995, I became the first female top executive when I was named deputy director of human resources at only 29," she says. But the best time came later, in 1990, when Telmex was privatized. "Suddenly, a lot of women started getting promotions," she says. America Taracido is a former chief financial officer of Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. for pharmaceutical multinational Eli Lilly Eli Lilly can refer to:
Taracido has worked in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . A little over three years ago she returned to Mexico and implemented a cost-cutting program that made Mexico the company's largest division outside of U.S. territory. In Brazil, though there's still a long way to go, woman are also reaching the highest corporate spheres. Sao Paulo executive Maria Fernanda dos Santos Santos (sän`t  s), city (1996 pop. 412,288), São Paulo state, SE Brazil, on the island of São Vicente in the Atlantic just off the mainland. Teixeira, vice president of operations for EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. in Latin America, makes no bones about her professional aspirations. "Of course I want to be president of EDS for America Latina" she says, perfectly aware of her own ability to lead the regional operations of the U.S. information-technology outsourcer. Since 1974, when she began her career as a typist at General Motors Brasil, transparency and objectivity have been her calling card. She holds a doctorate in economics and marketing from the Getulio Vargas Foundation in Sao Paulo. "I always made it very clear that I would do the best work so long as I was given opportunities to grow," she says. Teixeira believes that in a world still dominated by men, as Brazil's executive club remains, women must impose their will. "Women don't fight much. They give up too easily, they adapt to a comfortable situation, they sit around waiting for recognition, they don't demand or complain. It's a losing attitude," she says. Teixeira has held 20 positions in her 20 years with the company before assuming her current position two years ago. The weaknesses women seem to have compared to men in some areas explain, in part, how in Brazil women are still a minority in executive positions, even though they make up half of the corporate labor force. According to Teixeira, women occupy 30% of the executive jobs in Brazil, higher than the world average of 20% but still far from ideal. Vera Valente, executive director of Pro Genericos--a group representing the companies that make 92% of generic medicines in Brazil--knows this reality well. Five years ago, when she became director of generic medicine for the national drug regulation agency, Anvisa, Vera was viewed with skepticism by the pharmaceutical industry, which had not one woman in a management position. "What keeps me going is the challenge," she says. Success. In the end, Valente was so successful in creating Brazil's generic drug generic drug, a drug sold or prescribed under the nonproprietary name of its active ingredients or under a generally descriptive name rather than under a brand or trade name. market that she was invited by industry executives to preside pre·side intr.v. pre·sid·ed, pre·sid·ing, pre·sides 1. To hold the position of authority; act as chairperson or president. 2. To possess or exercise authority or control. 3. over their association in 2003. Although she studied law and agricultural engineering Agricultural engineers develop engineering science and technology in the context of agricultural production and processing and for the management of natural resources. The first curriculum in Agricultural Engineering was established at Iowa State University by J. B. , Valente is now recognized as the top executive in Brazil's generic drug industry, which accounts for 12% of the 1.3 million pills and tablets sold in the country each year. If there is a common quality among the women who have man aged to reach the upper echelons of executive power, it is their ability to accept challenges. Eneida Bini is one clear example. Bini started her career at the age of 19 as a secretary at Avon. She went on to supervise and manage almost every division, completing several courses and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration in administration and finally became general director in Brazil and a global vice president for the company. In 2004, after 23 years with Avon, she accepted an invitation to lead the Brazilian subsidiary of U.S. direct-sales giant Herbalife. In Brazil for only a decade, Herbalife still has a lot of market to conquer, according to Bini, whose goal is to double the number of distributors--120,000 today--and sales volume by 2009. The possibility of being transferred is another factor that, at times, can interfere with an executive's potential rise. In the case of Isabel Fumero, who was transferred to Brazil last year to take charge of Brazilian sales for U.S. business software provider Laserfiche, the worst was leaving behind friends and family. "I still miss them:' says Fumero, who has a degree in merchandising and international business from UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX . Nevertheless, she believes, the sacrifices were worth the opportunity for professional growth. "Today I am completely focused on developing the Brazilian market for Laserfiche," says Fumero, who has more than 20 years of experience in information markets, having worked for Scopus Tecnologia, Spike and Xerox Brasil. "My greatest strength is my confidence in my own ability and persistence,' she says. Persistence could be the trademark of Ade1ia Borges, a leading Brazilian design expert who has made her mark as director of the Museum of the Brazilian Home, the country's only specialized architecture and design museum. A journalist, professor, writer and curator, Borges has been studying and promoting Brazilian design for 20 years. She has passionately promoted the subject to the point of introducing it outside Brazil. At the head of the Museum of the Brazilian Home for two years, Borges has brought a new rhythm to the institution and displayed her managerial talent: In just one year she managed to quadruple quad·ru·ple adj. 1. Consisting of four parts or members. 2. Four times as much in size, strength, number, or amount. 3. Music Having four beats to the measure. n. the number of museum visitors to 80,000. "I always specialized in content, but now I'm learning public administration," she says. Borges is already dreaming of someday being named Sao Paulo state's Secretary of Culture. ******************** 34 TO WATCH Eliana Maria Aere Position: Director of Human Resources and Technology Company: Accor Services Country: Brazil Started her career for Accor Services Brazil in the client services department in 1988 and then became sales supervisor and later regional director of the branch. From 2000 to 2002, as director of organizational management, she headed up a big re-engineering of Actor's technological platform. Nominated for several prizes for her leadership role. Maria Ines Agudelo Position: Technical Vice Minister Company: Colombian Finance Ministry Country: Colombia Came to the Finance Ministry in 1999, when Colombia was in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of an economic crisis, as a consultant in the Pastrana administration. In recent years, she has helped develop regulations for social security, pensions, healthcare and in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. sector. Marcia Arias Position: Marketing Manager Company: Henkel Chile Country: Chile Before taking her current job, Arias was head of sales development for Chile's postal service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval . Started her merchandising career as an assistant, in the Alto Las Condes Las Condes is a commune of Chile located in Santiago Province, Santiago Metropolitan Region. The area is inhabited primarily by upper-mid to high income families. Most of Las Condes comercial activity is situated along Apoquindo Avenue where locals have labeled the location mall, where she was personally hired by businessman Horst Paulmann. She was later hired by Duracell Chile. It was there that she started to gain experience in mass consumer markets. Rosa Asca Position: Finance and Administration Manager Company: Calsa Peru Country: Peru Before coming to Associated British Foods
Carolina Barnes Position: Chief of Personnel Development Company: El Mercurio El Mercurio is an influental Chilean newspaper with editions in Valparaíso and Santiago. Its Santiago edition is considered the country's paper-of-record and its Valparaíso edition is the oldest daily in the Spanish language currently in circulation. Country: Chile Took her first professional steps at Canada's Scotiabank, where she worked as a human resources analyst. In 1990, she moved to Chile's leading daily newspaper, El Mercurio, where she was hired to study systematizing and generating information related to personnel development. Cristina Bottolo Position: Southern Cone The term Southern Cone (Spanish: Cono Sur, Portuguese: Cone Sul) refers to a geographic region composed of the southernmost areas of South America, below the Tropic of Capricorn. Regional Services Manager Company: Deli Latin America Country: Argentina In charge of implementing corporate strategies in services-related issues such as client satisfaction in Argentina, Chile, Paraguay, Uruguay and Bolivia. Before coming to Dell, Bottolo worked in systems development for People Soft Argentina. Marcela Bravo Position: Manager of Communications and Social Responsibility Company: Banco de Credito e Inversiones Country: Chile Before coming to the bank, worked for Etcheberry & Asociados, a communications consultancy, as a director. She started her career at Leasing Andino, where she held positions in merchandising. Also worked for telecommunications company See telecom company. VTR (VideoTape Recorder) A videotape recording and playback machine. VTR may refer to consumer MiniDV and DV recorders or to professional machines such as Betacam, DVCPRO and DVCAM. Larga Larga may refer to several villages in Romania:
Luisa Fernanda Luisa Fernanda (born c. 1969) is a Mexican television entertainment news reporter who works for Telemundo's daily show, Cotorreando. Biography Luisa Fernanda has been working on television since 1989, when she began her career as a reporter in Mexico, as well as a member Cadavid Position: Legal Affairs Director Company: Inversiones Sanford Country: Colombia Legal affairs director for a significant Colombian petrochemicals and plastics company. Started her career at the law firm Holguin, Neira, Pombo and Mendoza, where she helped to structure one of the biggest privatizations This list of privatizations provides links to notable and/or major privatizations. See also: Privatization. Argentina
Claudia Currarino Position: Human Resources Director Company: HP Argentina Country: Argentina At the age of 30, left her position as human resources director for HP Peru to accept an offer to move to Argentina and take charge of the human resources department there. Today, Currarino sits on the board of HP Argentina along with two other women, one of them the CEO. Currarino came to HP in 2000 from Motorola Peru. Ami Dannon Position: Analysis Unit Chief Company: Asociacion Civil Reflexion Democratica Country: Peru Heads the analysis unit of a public interest research group whose purpose is to improve the quality of the Peruvian Congress' legislative process. The analysis unit evaluates public policy proposals in legislative projects with the aim of revealing their real effects. Fabricia DeGiovanni Position: Manager of Software for Servers Business Company: Microsoft Southern Cone Country: Argentina Before coming to Microsoft, DeGiovanni was the director of channels for small and medium-sized companies in IBM's software division. A former chief executive of Informix for Argentina and Uruguay, DeGiovanni took charge of IBM's database business after IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) acquired the company. Isabel DeGregorio Position: Director of Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Company: CorreosChile Country: Chile Before coming to CorreosChile in 2000, DeGregorio was an editor and radio reporter, producer and a journalist. She also worked in the information department of the Ministry of the Secretary General and was editor-in-chief of the Corporacion Tiempo 2000, a parliamentary consultancy. Victoria Del Castilho Position: Director of the Active Cosmetics Division Company: L'Oreal Group Argentina Country: Argentina Prior to joining L'Oreal in 2005, del Castillo sat on the board of Laboratorios Roche for Argentina, Uruguay, Paraguay and Bolivia. She started her career at PriceWaterhouse in auditing and later went to Unilever where she started her sales career. Rosa Maria Flores-Araoz Position: Director, Electrical Sector and Govern merit Relations Manager Company: Sociedad Nacional de Mineria, Petroleo y Energia Country: Peru Works for the agency that groups the country's main mining and energy companies. In 2001 was in charge of inter-institutional relations for Peru's privatization agency, Prolnversion, and held previous positions at Edelnor, part of Spanish power giant Endesa, and Banco del Trabajo. Fabiana Gadow Position: Human Resources Director Company: Aguas Argentinas Country: Argentina Spent seven years at Citigroup in a variety of roles, including running human resources at Banca Minorista in Argentina and was a director of Leadership, Staffing and Development for Latin America. Prior to Citigroup, managed human resources at Accenture and was planning and development chief at Banco de Credito Argentino. Karina Garcia Position: Human Resources Director Company: Procter & Gamble Chile Country: Chile Began her career in human resources before she decided in 2000 to move to the business side at P&G. In 2002 she transferred to the United States and to Australia, spending two years advising companies seeking to export to Latin America. In 2004 she returned to P&G Chile, assuming her current role. Aurelia Garrido Position: Strategic Initiatives Coordinator Company: Avina Country: Costa Rica Costa Rica (kŏs`tə rē`kə), officially Republic of Costa Rica, republic (2005 est. pop. 4,016,000), 19,575 sq mi (50,700 sq km), Central America. Avina, a foundation of Swiss magnate Stephan Schmidheiny This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. with 20 offices in Latin America, promotes sustainable development Sustainable development is a socio-ecological process characterized by the fulfilment of human needs while maintaining the quality of the natural environment indefinitely. The linkage between environment and development was globally recognized in 1980, when the International Union in the region. Garrido manages Avina's relationships with its strategic partners in the development of a sustainable economy, as well as efforts to improve the climate for sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. and small business competitiveness. Ariane Gomez Position: Planning and Projects Manager Company: Nextel de Mexico Country: Mexico Since joining Nextel in 2000, rose rapidly to become assistant to the marketing director and then to coordinator in 2003 before rising to her current position. Was in charge of the creation and consolidation of marketing and budgeting as well as market research. Marcela Gomez Position: Communications Director Company: Terra Networks Terra Networks, S. A., usually referred to as "Terra", is an Internet multinational company with headquarters in Spain. Part of Telefónica Group (the former Spain's public telephone monopoly and now one of the most important telecommunications companies in the world), Terra Chile Country: Chile A journalist and communicator, Gomez has worked in communications at several multinationals. A Colombian, she began her career in 1998 in the corporate image and organizational communication Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. [1] Discipline History The modern field traces its lineage through business information, business communication, and early mass communication area of drug company Bayer for the Andean region Andean region may refer to:
Ivonne Goncalves Position: General Manager Company: Convergia Venezuela Country: Venezuela With 13 years of experience in management, sales and marketing in telecommunications in Latin America, was previously general manager of Latinet in Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe. Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048. . Also held positions in marketing and sales at Comsat Internacional and at TransData in Caracas. Maria Carolina Hassenberg Position: Finance Manager Company: CorreosChile Country: Chile Joined CorreosChile in 2001 as head of the administration and finance department. Prior to the postal service worked in the mining sector nine years at Compania Mineta Disputada de Las Condes and for three years at Antofagasta Minerals. Began her career at Citibank. Ana Maria Henao Position: Brand Manager for Colors Cosmetics for Latin America Company: Procter & Gamble Country: Colombia Responsible for marketing and sales strategy for Cover Girl and Max Factor products in the region. Leads brand managers in 13 countries with the aim of making P&G the category leader in Latin America. During her six years with the company has held posts in Colombia, Venezuela and the United States. Maria Marta Llosa Position: External Relations Director, South Latin Division Company: Coca-Cola Country: Argentina Began her career as a translator from English for Argentina's Foreign Ministry and at the Australian Embassy. Before Coca-Cola, worked in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for the local unit of Exxon and for Andersen Consulting See Accenture. . In 1995 joined the beverage giant in Argentina as external relations manager. Named to her current role in 2000. Alicia MacLean Position: Head of International Relations international relations, study of the relations among states and other political and economic units in the international system. Particular areas of study within the field of international relations include diplomacy and diplomatic history, international law, Company: Sociedad de Comercio Exterior del Peru Country: Peru At Comexperu, a Peruvian trade association, worked to boost trade between Asia and Latin America. Also runs the Chile-Peru Business Council. Represented private-sector interests during Peru's free trade negotiations with various countries. Maria Teresa Medina Position: Corporate Treasurer Company: Organizacion Corona Country: Colombia Before joining the Colombian conglomerate, spent two years at inverlink, an investment bank specializing in electricity privatizations. Held investment and treasury posts at Banco de Credito as well as in other financial entities in Colombia. Renata Moura Position: Vice President for Human Resources Company: Carrefour Brasil Country: Brazil Moura began her career at Brazilian brewing giant AmBev and worked up to head the human resources department at Brazilian telecom Telemar, with 32,000 people. At Grupo Financiero Brasil, overhauled human resources for the financial institution. Fernanda Otheguy Position: Director of Marketing and New Market Development Company: Anclo Industrias Country: Mexico Before coming on board at the Mexican construction giant served as a consultant at The Washington Quality Group, a Madrid consultancy. A graduate of the Instituto Tecnologico Autonomo de Mexico, she holds an MBA from the Instituto de Empresa, a Spanish business school, as well as a masters degree in psychology. Alexandra Perez Position: Executive Director Company: Consejo Nacional de Modemizacion del Estado Country: Ecuador As head of Ecuador's council on overhauling the public sector Perez works with the president modernizing civil registries The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. In many countries, vital events (eg. as well as on oversight of the energy and telecommunications sectors. Past jobs include a stint at the inter-American Development Bank Inter-American Development Bank (IDB) international organization founded in 1959 by 20 governments in North and South America to finance economic and social development in the Western Hemisphere. . Lisa Polloni Position: Director of Public Relations Company: Microsoft Country: Brazil Has held public-relations posts with the U.S. State A U.S. state is any one of the fifty subnational entities of the United States, although four states use the official title "commonwealth". The separate state governments and the federal government share sovereignty, in that an American is a citizen both of the federal entity and Department and the U.S. consul general consul general n. pl. consuls general Abbr. CG A consul of the highest rank serving at a principal location and usually responsible for other consular offices within a country. in Brazil. Also held posts in Patti, a government public relations firm in Brasilia. Resume includes public relations posts at Telefonica and Phillip Morris. Silvana Ribolla Position: Marketing Director for Brazil Company: IBM Country: Brazil Joined IBM in 1988 and has held a wide variety of posts since, including jobs in client relations, sales, finance and marketing. Also ran marketing services and small-business services for all of Latin America. In 2001, took the reigns of Big Blue's department of marketing and integrated communications, a position she held until she accepted her current post in 2005. Laura Romano Position: Brand Manager for Educational Products Company: Kimberly Clark Country: Mexico Before coming to Kimberly Clark in 2002, was art director for Axis Diseno, a Mexican design company, and an account manager at T-kom Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. . Has managed textile designs and corporate imaging for various Mexican companies. Claudia Tascon Position: Commercial Vice President Company: Movistar Country: Colombia Held the same position at BellSouth Colombia from 1994 to 2004. Over four years, led regional management for the western area of the country and new product development for Citibank. As part of the Vaile del Cauca state government, Tascon consulted on infrastructure projects. Maria Fernanda Teixeira Position: Vice President of Operations Company: EDS Latin America Country: Brazil Started her career at General Motors, where she held various positions over 11 years. In 1985 joined EDS, leading several units. In 1989 was named vice president for technology and in 1998 become chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for Brazil. Founded a group for women executives in Sao Paulo. Veronica Valderrama Position: Marketing Director Company: Laboratorios Saval Country: Chile Formerly an assistant manager at Consalud, a major medical insurer in Chile. Prior to that, took charge of project coordination at the World Bank for the National Insurance Institute. Lived in Barcelona, where she advised small and medium-sized businesses on finance. Methodology In order to identify some Latin American women with the potential to fill the corner office, LATIN TRADE Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean. Similar to Forbes and Fortune Magazine in coverage, the magazine was founded in 1993 and now publishes 87,000 copies 1 each month in Spanish, Portuguese, and English. carried out an extensive poll of management recruiters from across the region. The companies and organizations consulted for this article were Egon Zehnder International Egon Zehnder International is a leading global executive search firm. It was founded in 1964 by Egon Zehnder. History Realizing that the only way to overcome the resistance encountered by executive search in Europe was to adopt an entirely professional approach marked by , Korn/Ferry International, Mariaca & Associates, DBM (DeciBels below 1 Milliwatt) A measurement of power loss in decibels using 1 milliwatt as the reference point. A signal received at 1 milliwatt yields 0 dBm. A signal at .1 milliwatt is a loss of 10 dBm. See deciBel and dBA. and the Instituto de Empresa de Espana. LATIN TRADE asked these organizations to choose the regional executives that had the potential to assume leadership of a public or private organization within 10 years. Of those selected, 34 appear in this article. AD VALUE In 2002, Ana Maria Olabuenaga became the first Mexican woman ever to head up global advertising agency D'Arcy, which she brought out of bankruptcy in a year before selling it to the Publicis Groupe. In 2003, the company renamed itself after its savior to become Olabuenaga Chemistri, with Olabuenaga serving as president. Olabuenaga is considered one of the top advertising executives in Mexico, not afraid to handle campaigns that draw both praise and criticism. Olabuenaga spoke with LATIN TRADE Mexico correspondent Marisol Rueda on the future of the Mexican businesswoman. In the business world, what are some obstacles or issues facing women? I've never faced any serious problems although I do work in an area where women traditionally have excelled. Twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. ago, many business decisions were made in golf clubs and at bars, and women didn't play much golf and they didn't like bars. It was and still is a limit. Why do you think there are not many Mexican women in high-level corporate jobs? It's complicated. If you take a look at gender equality at the levels of indigenous people and the working classes, we are far away from feeling proud of ourselves although that's not to say that there haven't been some improvements. At the business level, if you are coming from human resources, you're seen as limited from moving ahead because you aren't as proficient in finance. But what you should be really looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. is someone who can make effective and assertive decisions, and that can be either a man or a woman. A second aspect is that there is that important feminine choice. When women reach the point where we're in a job that can serve as a springboard to a top-level position, that's also when we're at the age to begin a family, and that's something we often just don't want to give up. We are hardly going to be able to travel four times a week and leave our babies at home no matter how good your husband may be. The heart and mind of a woman works differently. How important are women as consumers? Women make 85% of purchases around the world. Many think that we only buy things for ourselves or for the home but in reality, we make decisions concerning telephones, cars, banking services, etc. What's your outlook for Mexican women? I think this is the century for women. MARISOL RUEDA * MEXICO CITY Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi MARGARIDA O. PFEIFER * SAO PAULO ANDRES F. VELAZQUEZ * MIAMI |
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