Women in business are going green.A strong majority of women business owners Many online and offline organizations have been created to collect information about businesses around the world owned and operated by women. Many other organizations have been created to assist the women that own and operate those businesses. are influenced by environmental considerations when making consumer purchasing decisions. A research brief released recently by Center for Women's Business Research reveals that three quarters (76%) of women business owners feel that the environmental friendliness of a product is either a moderate or major influence on their purchase decisions. Similarly, 77% of working women said that environmental friendliness is either a major or moderate influence. Entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Environmental Consumerism consumerism Movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Among Women Business Owners," the brief is based on previous Center research and explores several aspects of how the "environmental friendliness" of products and services influences purchasing decisions by women business owners. "Although some businesses are questioning the impact of using a 'green' marketing approach in today's society, women business owners are citing environmental friendliness as one of the top three factors in making consumer purchasing decisions," said Dr. Myra Hart Myra M. Hart is a founder of Staples, Inc. She graduated from Cornell University with a B.A. in 1962 and an M.B.A. 1981. She obtained a Ph.D. from Harvard University in 1995. She is currently a professor at Harvard Business School. , Chair, Center for Women's Business Research. "In fact, it ranks just below quality (98%) and price (85%) as an influence on purchasing decisions. Women business owners are more likely to cite environmental friendliness as a major or moderate influence (76%) than they are to point to advertising (57%), a company's social responsibility (55%), or coupons COUPONS. Those parts of a commercial instrument which are. to be cut, and which are evidence of something connected with the contract mentioned in the instrument. They are generally attached to certificates of loan, where the interest is payable at particular periods, and, when the (33%)." Women entrepreneurs' concern for environmental friendliness in products and services also appears to be linked to how long they have owned their firms. Women business owners who have started or acquired their firms within the past five years are the most likely to say that environmental friendliness has either a moderate or major impact on their purchasing decisions (85%). In comparison, only two-thirds (64%) of the women who have owned their own firms for 20 years or more indicate the same impact. The brief also demonstrates the influence of environmental considerations on women business owners' philanthropic phil·an·throp·ic also phil·an·throp·i·cal adj. 1. Of, relating to, or marked by philanthropy; humanitarian. 2. Organized to provide humanitarian or charitable assistance: behavior. The brief is available free of charge at the Center's Web site, www.womensbusinessresearch.org See .org. (networking) org - The top-level domain for organisations or individuals that don't fit any other top-level domain (national, com, edu, or gov). Though many have .org domains, it was never intended to be limited to non-profit organisations. RFC 1591. . |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion