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Women business owners are savvy risk takers.


Many women business owners--now numbering 10.6 million nationwide--are willing to take substantial financial risks to ensure the success of their business, says a new study from the Center for Women's Business Research underwritten by Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
. The report, titled "Women Entrepreneurs Savvy Savvy® Gynecology A contraceptive vaginal gel that ↓ transmission of STDs–eg, HIV, chlamydia, gonorrhea. See Contraceptive.  About Risk," also says women business owners Many online and offline organizations have been created to collect information about businesses around the world owned and operated by women. Many other organizations have been created to assist the women that own and operate those businesses.  are much more willing to take risks in running their businesses than in their personal finances.

The more than 400 women business owners surveyed were asked to determine whether they would take substantial or above average risks in regards to their business. Almost one of every four surveyed (21%) said they were willing to take substantial financial risks expecting substantial returns when saving or investing for their business, while 45% were willing to take above average financial risks expecting above average returns.

"This report shows that, contrary to common belief, women business owners are indeed willing to take financial risks in order to expand their businesses," said Marjorie Marjorie is a female given name meaning "pearl" . Nicknames
Marge, Margie, Marj and Maggie are common nicknames of Marjorie.
 Alfus, Chair, Center for Women's Business Research. "In fact, two-thirds of the women in this study were willing to take above average or substantial risks to achieve their growth goals. The success of their risk taking is documented in the dynamic growth rates--employment by women-owned businesses expanding at twice the rate of all businesses (24% vs. 12%) and revenues growing 17% faster than all businesses."

Risk-taking was consistent among all types of women-owned businesses in the study, regardless of company size, age of business, or personal characteristics of the business owner (age, education, ethnicity ethnicity Vox populi Racial status–ie, African American, Asian, Caucasian, Hispanic , etc.).

However, risk-taking among women business owners looking to expand their businesses is significantly higher than women business owners not looking to expand. This is particularly true of women business owners who seek external capital to expand their business and of those who had successfully sought this type of funding in the past. Twenty-five percent (25%) of expansion-oriented business owners are willing to take substantial financial risks and an additional 51% are willing to take above average risks.

"When I started my business, I took a significant risk by venturing into an unfamiliar and somewhat unknown industry," said Judi Henderson-Townsend, founder and president of Mannequin Madness Madness


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driven mad by Dionysus. [Gk. Myth.: Kravitz, 16]

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driven mad by the Furies. [Gk. Myth.
, the largest mannequin recycler in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . They provide retailers with an alternative to throwing away their unwanted mannequins in the landfill by renting and reselling used mannequins they get from retailers.

"Four years later, I am looking to expand my business, "said Henderson-Townsend. "I am confident about this next step, as I believe in this business and am willing to take smart risks to ensure its future success."

"As women-owned businesses continue growing at twice the national average, it's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 important for us to understand the unique factors behind their growth," said Joy Ott, regional president for Wells Fargo Bank in Montana Montana (mŏntăn`ə), Rocky Mt. state in the NW United States. It is bounded by North Dakota and South Dakota (E), Wyoming (S), Idaho (W), and the Canadian provinces of British Columbia, Alberta, and Saskatchewan (N).  and national spokesperson for Wells Fargo's Women's Business Services program. "Entrepreneurial en·tre·pre·neur  
n.
A person who organizes, operates, and assumes the risk for a business venture.



[French, from Old French, from entreprendre, to undertake; see enterprise.
 culture defines this country and the spirit of small business owners in the U.S. today, and nowhere is this better personified than in women business owners."

The report, Focus on Risk: Women Entrepreneurs Savvy About Risk, is available from the Center for Women's Business Research for $90. (Discounts are available for Center Corporate Partners and NAWBO NAWBO National Association of Woman Business Owners  members.) For further information, contact: Center for Women's Business Research, 1411 K Street, NW, Suite 1350, Washington, DC 20005-3407. Phone: 202-638-3060.

Information for this article was provided by the The Center for Women's Business Research is the premier source of knowledge about women business owners and their enterprises worldwide. The Center's mission is to unleash the economic potential of women entrepreneurs by conducting research, sharing information and increasing knowledge about this fast-growing sector of the economy.
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Los Angeles Business Journal
Article Type:Advertisement
Geographic Code:1USA
Date:Aug 29, 2005
Words:604
Previous Article:Companies benefit as women gain more influence in business.
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