Women business owners and the environment. (An Advertising Supplement).A strong majority of women business owners Many online and offline organizations have been created to collect information about businesses around the world owned and operated by women. Many other organizations have been created to assist the women that own and operate those businesses. are influenced by environmental considerations when making consumer purchasing decisions. A research brief released today by Center for Women's Business Research reveals that three quarters (76%) of women business owners feel that the environmental friendliness of a product is either a moderate or major influence on their purchase decisions. Similarly, 77% of working women said that environmental friendliness is either a major or moderate influence. Entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Environmental Consumerism consumerism Movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Among Women Business Owners," the brief is based on previous Center research and explores several aspects of how the "environmental friendliness" of products and services influences purchasing decisions by women business owners. "Although some businesses are questioning the impact of using a 'green' marketing approach in today's society, women business owners are citing environmental friendliness as one of the top three factors in making consumer purchasing decisions," said Dr. Myra Hart Myra M. Hart is a founder of Staples, Inc. She graduated from Cornell University with a B.A. in 1962 and an M.B.A. 1981. She obtained a Ph.D. from Harvard University in 1995. She is currently a professor at Harvard Business School. , Chair, Center for Women's Business Research. "In fact, it ranks just below quality (98%) and price (85%) as an influence on purchasing decisions. Women business owners are more likely to cite environmental friendliness as a major or moderate influence (76%) than they are to point to advertising (57%), a company's social responsibility (55%), or coupons COUPONS. Those parts of a commercial instrument which are. to be cut, and which are evidence of something connected with the contract mentioned in the instrument. They are generally attached to certificates of loan, where the interest is payable at particular periods, and, when the (33%)." Women entrepreneurs' concern for environmental friendliness in products and services also appears to be linked to how long they have owned their firms. Women business owners who have started or acquired their firms within the past five years are the most likely to say that environmental friendliness has either a moderate or major impact on their purchasing decisions (850/o). In comparison, only two-thirds (64%) of the women who have owned their own firms for 20 years or more indicate the same impact. The brief also demonstrates the influence of environmental considerations on women business owners' philanthropic phil·an·throp·ic also phil·an·throp·i·cal adj. 1. Of, relating to, or marked by philanthropy; humanitarian. 2. Organized to provide humanitarian or charitable assistance: behavior. Although the sample of women business owners is very small in this analysis, nine percent (9%) of women business owners provide financial support to environmental organizations, placing the environment among the top ten causes that women business owners support. Environmental causes rank ninth, behind religious, youth-related, local community service, education, health, social/human services, woman-related, and arts organizations. The brief, "Environmental Consumerism Among Women Business Owners," was developed using data from two Center for Women's Business Research studies. 'Women Business Owners as Consumers: Transforming the Marketplace," was underwritten by AT&T and The Principal Financial Group and "Leaders in Business and Community: The Philanthropic Contributions of Women and Men Business Owners" was conducted in cooperation with The Committee of 200 (C200) and underwritten by Merrill Mer·rill , James 1926-1995. American poet whose works include Divine Comedies (1976), which won a Pulitzer Prize. Lynch's Center for Philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. and Nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. Management. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion